21 companies shared the feast of "Journey to the West to the Demon" and "Mermaid" may be difficult to continue

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One year later, Wang Jianwang's "Journey to the West to the Demon", supervised and written by Stephen Chow and directed by Tsui Hark, has become the number one seed and strongest camp in this year's Spring Festival. Can it surpass "Mermaid" and rewrite history again? One year later, Wang Jianwang's "Journey to the West to the Demon", supervised and written by Stephen Chow and directed by Tsui Hark, has become the number one seed and strongest camp in this year's Spring Festival. Can it surpass "Mermaid" and rewrite history again?

A year later, produced and written by Stephen Chow and directed by Tsui Hark, Wang Jian Wang's "Journey to the West" can not be shaken to become the number one seed and the strongest camp of this year's Spring Festival. Can it surpass the Mermaid and rewrite history again?

there are less than 20 days to go before the 2017 Spring Festival film. although many films have been withdrawn on the first day of the Lunar New year, eight films will still be released at the same time. It can be predicted that large films occupy the top of the mountain, and small and medium-sized films are innocent as cannon fodder. This year's most eye-catching season must be full of gunpowder.

I still remember the record-setting Spring Festival in 2016, with a score of 3 billion in seven days. If it were not for the outbreak of 14.5 billion in the first quarter, according to the trend of the market in the last three quarters, it is estimated that the annual performance of 2016 would have dropped by 5% on the basis of last year. Among them, the most important contributor is the Mermaid. The Spring Festival holiday lasts seven days for nearly 1.5 billion yuan, with an overall achievement of nearly 3.4 billion. A year later, "Journey to the West" written by Stephen Chow and directed by Tsui Hark can not be shaken to become the number one seed and the strongest camp in this year's Spring Festival. Can it surpass the Mermaid and rewrite history again?

"Mermaid" VS

from the previous data, the overall data of "Journey to the West" is much lower than that of "Mermaid", even several times different.

the reporter first selected the Baidu index of two films one month before the release for comparison.

the Mermaid was released on February 8, 2016 and remained around 55000 from January 9 to 31, above.

A Journey to the West was released on January 28, 2017. between December 25, 2016 and January 8, 2017, the average trend was about 15000, with a difference of several times between the two films.

on the other hand, Mermaid is Zhou Xingchi's director's work three years after Journey to the West. Watch one less, and the actors bring together Deng Chao, "Star Girl" Zhang Yuqi and the imaginative newcomer Lin Yun, which is basically a grooveless collocation. To mainland audiences, the word "feelings" is bigger than heaven, and this emotion extends to the pre-release period. The Mermaid is basically a piece of expectation and praise.

A year later, "Journey to the West" is produced and written by Zhou Xingchi, directed by Tsui Hark, and starred by Wu Yifan, Lin Gengxin and other small students in the classic roles of Tang Monk and Sun WuKong. In the minds of ordinary audiences who have seen the two acting skills, the two male actors basically belong to the "subtractive item." In Douban's discussion on the film, the questioning and poor reviews of the actors accounted for 4 of the 17 questions, and there were many one-star bad reviews in the comments, which were basically pre-screening impressions.

another" politically incorrect "point of view is that from" Kung Fu "," Journey to the West "to" the Mermaid ", with the uneven shooting standards, is Stephen Chow still the star master in the hearts of the audience in the 1990s? "feelings" is of course valuable, but it is more reliable to convince the audience with its works. How long can Zhou Xingchi be used as an IP and box office guarantee? After all, the feelings of owning movie tickets and making one less film can not resist the word-of-mouth consumption of three or two works.

the Spring Festival this year may be as high as last year

in 2013, "Journey to the West" dominated the Spring Festival with a box office of 1.247 billion yuan, and the concept of Spring Festival holiday in the mainland was first formed. Chow Xingchi's "Mermaid" grossed nearly 3.4 billion at the box office in 2016, and the Spring Festival myth occurred frequently.

Last year, on the first day of the Lunar New year, "Mermaid", "Journey to the West three dozen White Bone essence" and "Macao Fengyun 3" became a tripod, as well as the remaining heat of "Kung Fu Panda 3". This competitive pattern is a big test for cinema scheduling.

and this year, in addition to "Journey to the West", "making a scene in Tianzhu", "Kung Fu Yoga" and "braving the Wind and waves" of "the second echelon" also have a certain degree of competitiveness. After last year's Spring Festival, the market in many periods showed a retrogressive level, coupled with the reduction in ticket replacement, the overall box office of this year's Spring Festival may be lower than that of last year.

on the other hand, with the improvement of the national economy and the large-scale migration of the floating population during the Spring Festival, watching movies during the Spring Festival has gradually become one of the necessary items in many areas. the Spring Festival is the period in which word-of-mouth has the least influence on the box office. Young people in third-and fourth-tier cities and towns have also been completely ignited, and the "Journey to the West", which has hot spots, is also in a natural tolerance period.

I have to say that the combination of "King of Comedy" Stephen Chow and "King of Swordsman" Tsui Hark virtually raised the expectations of the audience, but the marketing of "Journey to the West" continues the consistent "selling Guanzi" characteristics of Sing Yeh's film. at present, the two directors are still tight-lipped about the film's story and special effects, and the trailer calls it "no special effects", but Xu Ke is good at playing with film skills. This contrast is also one of the means to attract viewers to the cinema.

21 production companies, and continue to guarantee a high bottom?

according to the public release license recently, the behind-the-scenes production companies of" Journey to the West "include: China Film, Xinghui (Hong Kong), Heyin, Xiangshan Zeyue, New Culture Pictures and other mermaids. There is also Huayi Brothers who settled a lawsuit with Zhou Xingchi in the project of "Journey to the West". It is possible that Huayi and Stephen Chow settled out of court to make up for 80 million of the last time, and the two sides have settled their differences, or it is possible that Huayi has a certain proportion of investment rights in the sequel.

on the other hand, in the "Journey to the West" camp, there are cinema resources from Wanda, Dadi, Jinyi, Hengdian and other cinema resources, as well as e-commerce resources from Taobaopiao and Maoyan. Matt Culture, the propagandist, and Lianrui Film Co., Ltd., which is released by the executive, have cooperated from Mermaid. Online and offline, from the Internet to physical cinema lines, this is basically half of the distribution world, which can be called a luxury resource package.

the Shanghai new culture in the production array is no stranger. A few days ago, New Culture and its affiliated companies spent 1.3 billion to acquire 51% control of Xingye overseas company, as well as 20% investment rights in Sing Yeh film. New Culture is also a company that cooperated with Xing Yeh from the Mermaid project.

the film also involves Chen Kun's Dongshen (Shanghai) Pictures and Black Ant Pictures, which should all come from the relationship with the film industry.

Wuxi Huichi Film and Television Culture is the company of Zhou Wenji, sister of Zhou Xingchi. Before the industrial and commercial change half a year ago, screenwriter Huo Xin and director Lu Zhengyu were still shareholders of the company. They both participated in the screenwriting work of "Journey to the West." Wuxi Huichi Film and Television has previously invested in "Mermaid" and Stephen Chow's "Yangtze River 7: Super cute Secret Service", which can be regarded as a mainland company applied by Stephen Chow for co-production qualification. Shanghai Mengcha Film and Television Investment is also a company associated with Wuxi Huichi Film and Television. At present, the shareholders of the two companies are the same. There is also a quality data Co., Ltd. (British Virgin Islands), which seems to be the "shell company" of which company in China, the situation is similar to Zhou Xingchi's PREMIUM DATA ASSOCIATES LIMITED (PDAL), some information needs to be further verified.

to sum up, Stephen Chow's "Journey to the West" has a total of 21 manufacturers, of course, there are duplicate related companies, such as Shanghai and Pictures and Horgos and Pictures are obviously the same. Generally speaking, every time Sing Yeh's film is a combination of capital, human relationship and contractual relationship, as well as a golden resource card. But on the other hand, the film market has proved many times that content is king, channels and resources always play a supplementary role, and the choice of the audience is the first.

finally, last year, Mermaid and Pictures had a capital operation mode of high bottom guarantee + trust distribution, and without testing the public praise of the audience, this also virtually raised the film's attention and volume. It was the first time that a capital guaranteed film really came to the stage with such momentum. Of course, the result was beautiful, and Mermaid gained nearly twice the guaranteed box office results. After that, "Hot Pot Hero" and "Escape of the Jedi" were hardly successful. With the exception of "the Mermaid" and some films struggling on the bottom line, 2016 can be called a year of massive failure.

when the frenzied capital calms down, the subsequent guarantee will be cautious, and it has been reported that the amount of guarantee this time exceeds that of the Mermaid. This time, I wonder if he and Pictures will still win the bet?

Edit: nancy