Xingmei Holdings has increased its capital by 2.5 billion yuan and will increase its operating cinemas to 500 by the end of 2017

on March 15, Xingmei Holdings announced that Chengdu Runyun, a subsidiary of the company, has received an increase of 2.5 billion yuan from four investors, including Jianyin International, Oriental Capital, Hesheng Shenzhen and Zhongtai Chuangzhan. After the completion of the transaction, it will jointly hold a total of about 15.62% of the expanded equity in Chengdu Runyun.

original title: star Mei Holdings received an additional capital of 2.5 billion yuan to boost the film and television industry.

on March 15, Xingmei Holdings issued a notice saying that Chengdu Runyun, a subsidiary of the company, received an additional capital increase of 2.5 billion yuan from four investors, including Jianyin International, Oriental Capital, Hesheng Shenzhen and Zhongtai Chuangzhang, after the transaction was completed. It will jointly hold an enlarged stake in Chengdu run economy, totaling about 15.62%.

according to the HKEx announcement, the funds from this capital increase will be used for the construction, acquisition of new cinemas and repayment of part of the group's interest-bearing debt. In addition, Jianyin International, Oriental Capital, Hesheng Shenzhen and Sino-Thai Chuangzhang have agreed to cooperate with Chengdu Runyun in the future to fully support its development. According to the announcement of listed companies, the four capital parties have exchanges with Xingmei Holdings in terms of capital operation in recent years, and the capital increase is not short-term capital investment but long-term capital strategic cooperation. In terms of future capital plans, Xingmei Holdings said that seeing the continued popularity of the domestic film and television market, the company will study the feasibility of listing its assets and businesses in the A-share market through proposed restructuring. It is believed that it will be able to create greater value for shareholders.

< strong > the upgrading of the film and television industry under the Internet thinking < / strong >

Star Mei Holdings, as a listed company on the mainboard of the Hong Kong Stock Exchange, is mainly engaged in Chinese cinemas and new value-added business. It is reported that in 2014, Xingmei became the only cultural media group in China to obtain a virtual operator license. Xingmei Group made full use of cinema environmental resources and tapped the consumption potential of its members, opened up sources of income, and launched Xingmei Life, a comprehensive platform for life services. Through the unified management of tens of millions of cinema users and commodity consumers in Xingmei Cinema, the brand-new O2O business model of "Internet + cinema users + life services + two-kilometer user circle" has been realized. At present, Xingmei Life has cooperated with many well-known brands at home and abroad. Xingmei Life online platform has more than 15000 items, selectively settled in more than 300 merchants, and dabbled in film and television, food, home, daily department stores, mother and baby, beauty makeup, 3C digital and other full-product products.

with the product lines in place one after another, the development of the group's non-box office business has become more complete and mature. Xingmei Life deeply integrates the industrial chains of Xingmei Group, which is oriented to meet the needs of users' life and entertainment in an all-round way, and provides users with rich and unique goods and life services. form a super service platform covering five major areas of life, such as film, commodity, communication, tourism and finance, and provide members with comprehensive integrated services of safety, convenience, fashion and entertainment.

< strong > Future development will highlight great potential < / strong >

Xingmei Holdings, as a leading film and television listed company in China, has been ploughing the market for a long time, and the core resource advantage of the industry is obvious. Under the hot growth wave of China's film market, Xingmei Holdings business has achieved rapid growth. This time Xingmei Holdings is favored by the capital market again, and the capital increase of 2.5 billion yuan by the four companies is enough to highlight their long-term investment potential in the film and television industry.

in recent years, with the rapid development of the domestic film market, the box office continues to grow, and a large amount of capital flows into the film and television industry, the development of the film and television industry will accelerate to break the situation. In terms of policy, the Shenzhen-Hong Kong Stock Connect was officially launched on December 5 last year, and there has been a net inflow of cross-border capital over the past three months, which is good for the Shenzhen-Hong Kong Stock Connect concept stocks in the long run.

in the future, Xingmei Holdings will continue to rely on the advantages of the industry and actively expand its film business. It is expected that the number of cinemas will increase to 500 by the end of 2017. In the future, it will implement the strategy of "one county, one cinema", that is, to operate at least one cinema in every county in China to seize industry opportunities. The Group also said that it will continue to focus on the development of its core cinema business, while increasing investment in expanding non-box office business. According to the basic obstacles of expanding cinema business, the development of a business model that brings together more than 10,000 kinds of living goods and services to hundreds of millions of consumer groups is expected to greatly enhance the profitability and core competitiveness of the Group. A number of investment banks said that under the industry development opportunities and policy benefits, the future investment value of Xingmei Holdings will continue to be highlighted.

Edit: yvette