The popularity of implantable short films tends to be diversified.

the Internet is never short of creativity, especially for the Internet in the era of WEB2.0. This is the most significant in a number of emerging media forms such as video websites. For advertisers who are accustomed to the traditional media marketing mode, the emergence of new media forms has completely changed the limitations of previous advertising, and gradually tends to diversified marketing.

in recent years, product placement is very popular, and advertisements that can be seen everywhere begin to appear frequently in movies and TV dramas. With the popularity of implant advertising, the high cost of implantation makes many advertisers daunting. At this time, the implantable short film of the video website arises at the historic moment, looking for a marketing model suitable for development. In such videos, advertisers' products are often easily implanted into the plot of the video, and the beauty of these videos is that the selected storyline is completely popular on the Internet and the focus of netizens' controversy.

recently, Transformers 3, a short video film that has been widely circulated on the Internet, belongs to this kind of video. It was first released on Ku6. In the rich storyline, a large number of advertisements were vividly interspersed into the video. Careful netizens counted the advertisements in the video and found that in the 6-minute video, there were more than 20 advertisements, including Master Kang, Intel, China Merchants Bank and so on. Surprisingly, the video was spontaneously shared thousands of times by netizens on Kaixin, Renren, Tianya and other websites, and it was also reproduced on other websites. In one day, netizens watched the video 400000 times on Ku6.

while being sought after by netizens on the Internet, print media such as Yangzi Evening News and computer News also followed and reported on the video. After watching the video, the creative director of an international media organization who also pays close attention to the short film uses four ldquo; cattle & rdquo; to describe them: creative cow, production technology cow, advertising implant cow and marketing cow. In the eyes of such a professional, there is no doubt that the "Transformers 3" video is an excellent and successful marketing case.

until now, few people know that the video that launched Ku6 was actually the idea of the Ku6 UGA production team. At first, this video was only used by them to amuse themselves, but unexpectedly, after it was inadvertently posted on the Internet, the hot effect made them unbelievable. The reprint of the network, the reports of mediocre media and the heated discussion of netizens pushed the video to a commanding height for a while.

someone once said: & ldquo; a good creative work can make people unconsciously infected and take the initiative to share it with others! & rdquo; this sentence is confirmed in Transformers 3 at this time.

when the video "Transformers 3" was popular on the Internet, Ku6 didn't expect it to be far more popular than imagined. A brand company that was advertised in the video had a great interest after seeing the video and actively spread it to its marketing department and public relations firm to share the case.

& ldquo; inadvertently inserts willow into shade! & rdquo; Ku6 uses this sentence to describe the current situation. Yao Jianjiang said that the original idea of the video was chatted out when everyone was having lunch. I thought it was funny at that time, so I made such a video, and this kind of popularity was completely unexpected. He also said frankly that he hopes to see more and more creative works with divergent thinking in the future.

from the Microsoft online press conference in 2008 to the frequent appearance of trailer MM and hand-off men in 2009, Ku6 can surprise customers with every innovation in its marketing mode, and the spirit behind these creative marketing is a spirit of continuous excavation and exploration. Today, with the continuous expansion of the market share of video advertising, only creative marketing can move advertisers and win the marketing war for enterprises.