Delphi pursues entertainment marketing strategy and once again sponsors Zhiyong Dachongguan

Following the draft craze and the craze for McButt, the craze for national fitness and national self-challenge swept the TV screen. Recently, based on 2008, Hunan Satellite TV's "2009 Wisdom and Dachongguan" program, which is provided by well-known brand Delphi with full sports equipment, was recorded live at Hunan Radio and Television Group on April 25 and will be officially launched during May Day.

"Smart and Brave" is a TV program that integrates sports competition, entertainment and suspense. In 2009, the track was upgraded, and the players also changed from being single-handedly to being a two-person cooperative, injecting a healthy spirit of mass sports into it. At the same time, it conveys positive and healthy concepts such as courage, challenge, and innovation to the audience.

In order to better expand the product market and promote the Delphi brand image. For a long time, Delphi has pursued an entertainment marketing strategy. Delphi has launched an entertainment celebrity endorsement program since 2001 and unswervingly follows the entertainment route. The company has successively hired Su Maozhen, Wu Qilong, and Jay Chou as image spokespersons. At the end of 2007, it hired Xu Gehui, the gold medal host of Phoenix Satellite TV, as the company's public welfare cultural ambassador. This time Delphi sponsors the "Smart and Brave Dachongguan" program because it values its integration of entertainment and sports. In addition to participating in entertainment and sports, contestants and audiences will also experience Delphi's fashion and leisure concepts.

Photo: Five hosts of "Wisdom and Dachong Pass": Xiaoyu Yang Lele Cao Ying Li Ruiyou