The special video exposure of the national comic film "Falling into the World" meets expectations and creates a five-year contract

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On June 25, the new Chinese Guoman blockbuster "falling to the Dust" released a special video of "Dream from the end", an animated short film featuring aesthetic elements of national style and star mythology, creating a beautiful dream of immortals "releasing stars" for the audience. The film "falling to the Dust" is a cinema feature film expanded on the basis of a short film, and realizes all-round industrial upgrading.

The "Brother and Sister" version of the character poster released at the same time with the special video depicts the protagonist Jin Feng and Yulu in more depth and detail. As descendants of the Cowherd and the Weaver Girl, they each held dharma instruments and vowed to accept the stars and return the world to peace. The foreground image of the poster shows the elegance and dexterity of the two respectively, while the background image depicts the inner brother and sister, yearning and responsibility for the mother.

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*diverting water into silk and casting stars the advent of an amazing short film is widely expected**

Based on the legends of the stars and the Milky way, the special video tells the story between a fairy who is seriously responsible for "releasing the stars" and his naughty sister. The short film imaginatively connects weaving with the constellations in the sky, which not only inherits the elements of myths and legends in traditional culture, but also makes bold expansion and innovation on this basis. The fairy temple in the story takes water as the ground, and ginkgo biloba rings together, which has the feeling of "Ling Xiao Guang Han". The immortal brother was meditating and practicing, and he saw that he cast a spell to draw water into silk, and the stars lifted off into embroidery along the fabric, but only the fire monkey was missing from the 28 stars. It turned out that my sister mischievously wanted to play with the monkey and cast a spell to release it, but the sky cracked unexpectedly. Although my brother's magic power temporarily calmed the crisis, there were still several stars fleeing from the sky to the world.

Five years ago, the special video of "Dream from Bishi" was met with the audience as a student short film work of the School of Visual Art and Design of Guangzhou Academy of Fine Arts. As soon as it was lit, it amazed thousands of netizens, and quickly became bilibili to broadcast a short film. And won the 2020 small Universe New Star Project Silver Award, Best Art work, the 17th China Animation Golden Dragon Award Best Academy Animation Award Bronze Award Xiamen International Animation Festival, the 13th Golden Dolphin Award, Best Animation short Film nomination Award and many other professional awards. Hundreds of thousands of netizens were amazed by the short film, but also had a great interest in the direction of the stars in the ending, and one after another "urged the change" in the comment area, hoping to see the follow-up project planning of the short film. Today, the movie "falling to the Dust" is about to meet the audience on the big screen, which is not only a five-year contract with tens of millions of fans, but also a dream blooming after five years.

Brothers and sisters join hands to start magnificent adventures in the world

The film "falling to the Dust" has a richer plot expansion on the basis of the short film: Jinfeng and Yulu, who grew up in the divine world and the human world respectively, do not know each other's identity, do not fight and do not know each other after a chance encounter, and they accept the stars and save the world side by side. Finally recognize and break the world's misunderstanding of Weaver Girl. In the character posters released with the special video, the fairy brother and sister Jin Feng and Yulu show their strong spells and skills respectively. Jinfeng, who grew up in the divine world, inherited his mother's true biography, made good use of the golden needle and thread, and held the star axis in his hand to help it capture the stars; Yulu, who grew up in the world, was in hand, casting a spell that could turn into a fire magpie. Although the two are quiet and have a strong sense of contrast, the characters in the background of the poster are surprisingly consistent in depicting their firm expression-their determination to clean up their mother's name, and God's determination to reunite with her mother.

In recent years, the vigorous development of domestic animation works, countless young people for domestic animation works tirelessly, release enthusiasm and love, let people feel the power of dreams. "falling Dust" entered the summer as a new Chinese-style national animation blockbuster, which is not only a five-year agreement with veteran fans of short films, but also a dream blooming for young animators. The evolution of "falling Dust" from student short films to cinema feature films is inseparable from the exploration and innovation of the production mode, in addition to the unremitting efforts of young animators to build dreams. Zhong Ding, director of falling Dust and an associate professor at Guangzhou Academy of Fine Arts, once said: "the length of the short film is limited, and the elements and content that can be expressed are also limited, but it can become a market-oriented work." Based on this, Fengfan Dust has successfully introduced the mode of school-enterprise cooperation: "combining students' creativity and academic understanding with the level of commercial promotion and executive production is a model for the coordination of creativity and technology." in this process, there will also be a lot of content system optimization and refinement. " "it completes the transformation from work to product, which is actually an attempt to combine academic and commercial applications that I have always wanted to do." The dream does not die, the future can be expected, the new generation of animators are making unremitting efforts to polish the original quality animated films for the audience.

The film Luofan Dust is produced by Guangdong Yongsheng Animation Co., Ltd., bilibili Film (Tianjin) Co., Ltd., Beijing Alibaba Film Culture Co., Ltd., Zhejiang Dongyang small Universe Film and Television Media Co., Ltd., Guangdong Yongsheng Film Co., Ltd. Youku Information Technology (Beijing) Co., Ltd., Yindu Institution (Guangzhou) Film and Television Culture Co., Ltd., Youku Film Co., Ltd., Guangzhou Iron Fan Digital Technology Co., Ltd. The film will be released nationwide during the summer vacation on July 12. We look forward to seeing each other on the big screen.