Focusing on youth groups,"Hi Roommates" reshapes a new real social ecosystem

"Hi Roommate"

is faithfully recorded 24 hours a day, and 60 shots are filmed continuously for 20 days. In addition to observing the living together of young people in the city,"Hi Roommate" also wants to express a lot.

Life is a topic that no one can avoid, and variety shows about observation-type "reality shows" are common. In recent years, the types of observation-like reality shows have also become diverse. However, with the changes of the social environment and media environment, how to find propositions that suit the current pain points in many similar programs has brought positive and positive energy to society. The impact is a problem that lies in front of everyone.

On September 26, the reality show "Hi Roommates", jointly launched by iQiyi and Lingmeng Media, was launched. The program focuses on the way modern urban young people get along, observing them 24 hours a day. The way young people live together creates "real social", and provides a new perspective on life through the collision between traditional concepts represented by Venus and trendy ideas represented by young guests. Close the distance between people of different ages to convey more positive social energy to the majority of young people.

Focusing on young people, hitting the pain point of the times

According to 2018 national rent data, 21 - 35 years old are the main group of renters, accounting for more than 85%, and the proportion of people who spend 1000 yuan to rent in January 1999 is as high as 35.5% and 28.2, sharing rents among young people has become a common phenomenon. Although the housing problem has been solved, the "sequelae" of young people are getting worse and worse. China Youth Daily once conducted a questionnaire survey of 2000 people. 64.3% of respondents said that the biggest dilemma they faced was "lack of real social interaction." Lack of social interaction is related to the current growth environment and social pressure of young people. It is a phased phenomenon in the process of social development. The most important thing is, when problems come one after another, how should people face them and guide them correctly?

"Hi Roommate" takes this as a starting point, bringing together young artists from all over the world under the same roof to record with a plain lens that in a house in Shanghai, Jin Xing as the landlord, Zhang Li, Wang Yanlin, Hu Xianxu, Zhou Jieqiong, Chen Linong, Gao Qiuzi, Shan Liang as tenants and flying guests with unknown identities to experience the living together of young people in the city.

Each issue of "Hi Roommate" will faithfully show the real lives of star guests and observe their daily lives and ways to get along. Wang Yanlin, born in the 1980s, met Gao Qiuzi, a girl born in the 1990s who was born in the 1990s, and transformed into the "8998" combination, bringing endless laughter to everyone during the dinner. Chen Linong and Hu Xianxu, both born in the 2000s, are of the same age. The two are funny and jokingly and have stayed in the only double room, becoming the closest "roommates"; Zhou Jieqiong, the "poop officer", also relies on two cute kittens to chat with others... There is also a landlord, Jin Xing, who gives parent-like care and guidance, which are all warm ingredients in seemingly trivial daily life.

The star guests ranged from the nervousness they felt when they first met to the similar interests and interests after getting to know each other. These simple and real little emotions conveyed the warmth and touching between people with the most sincere attitude, making each of us seem to see ourselves. Living in a group is like Zhou Jieqiong said: "It's like a college dormitory." Through intuitive life records,"Hi Roommate" focuses on these young people sharing the house, pays attention to their living and social status, further changes the "stereotypes" of young people in the eyes of the public, and at the same time returns to real life, allowing the audience to feel warm in seemingly dull life, dare to break the "social indifference", learn to communicate, and establish real social interaction with love.

"Hi Roommate"

has a true record of 20 days without dead spots. Trivial life resonates emotionally.

Compared with fast-paced competitive reality shows, observation reality shows are "slow-moving", so they have higher requirements for authenticity and storytelling. Looking at past observation programs, what moves people's hearts is often the true feelings in the program. It is precisely for this reason that no script, no interference, depersonalization, and highlighting reality are the shooting principles of "Hi Roommate". As the first live-in reality show in China,"Hi Roommate" faithfully records the real life of the star guests for 20 days 24 hours a day through 60 shots. The star guests on the show have lost their sense of distance, allowing the audience to see "ordinary people" who have returned to their original appearance one by one.

Wang Yanlin, a "professional villain", often creates a cunning character image on the screen. However, in the program, we can find that he is privately a candid and caring "big brother". At the slumber party, he also took the lead in singing, showing an unknown humorous side.

Chen Linong, born in the 2000s, is a shining idol on the stage. In life, he is actually a boy next door with a healing smile. When the quilt is wet by the dog, he still holds the dog and smiles dotingly, warming his character. Become a hot topic among netizens.

Zhou Jieqiong, who is serious and has extraordinary dancing skills in variety shows, privately just looks like a girl next door who loves to laugh and likes to raise cats.

The program does not have too many tasks. The only rule is to truly spend each day, allowing the audience to see the strong contrast between the true personal personalities of the star guests and the public image on the program, so as to faithfully record the personality of the star guests. Positive and sunshine convey a positive energy in life. In a relaxed environment, each celebrity guest presents the most natural state. For example, everyone will bargain with the landlord, work together to build a bed for Zhou Jieqiong, and Shan Liang will give a down-to-earth "salted duck egg" as a gift to new roommates... These true parts of life are all displayed. It is in this kind of "pyrotechnic" lens that conveys heart-warming charm. When watching, the audience will involuntarily plug in it and comment and think,"So stars live the same as ours."

"Hi Roommate" reaches out to every young person with a living environment that is more suitable for the public and a discourse atmosphere that is suitable for the public. The program is like a mirror that reflects the living conditions of young people sharing houses in society, allowing the audience to observe the stars 'sharing life through a new perspective of the program, discover the joys and sorrows in life on the camera, arouse emotional resonance, and then change their attitude towards life. This is also the ultimate appeal of the program. Only by allowing people to pay more attention to life and establish real social interactions can they have a better life.

Focusing on the truth of life and creating a new social model for young people

. At a time when reality shows are developing like a gurgling well, it is very difficult to break through from similar programs. However,"Hi Roommate" can stand out from the crowd. In addition to adapting to the pain points of the times, the program also accurately grasps the "relationship between people." The observation objects of "Hi Roommate" cover different age levels and are almost a microcosm of the lives of young people in China today, making the problems reflected universal. The program invited seven co-tenants, namely Wang Yanlin and Zhang Li, born in the 1980s, Gao Qiuzi, Zhou Jieqiong and Shan Liang born in the 1990s, and Hu Xianxu and Chen Linong born in the 2000s. They can be said to be representatives of the current mainstream youth class. Therefore, the shared life of these observed objects has become a true sample to explain the social state of contemporary young people. It has both topic discussion points and sufficient realistic foothold.

Not only that, the program also deepens the character's observation perspective into his personality and life state. When the landlord Jin Xing asked her about the concept of choosing a spouse, Zhang Li, who was relatively older, was relatively rational, and Sister Jin advised her to "love it well once." When Gao Qiuzi was optimistic and cheerful, Sister Jin said bluntly,"You must chase boys"; in life, Zhang Li would borrow Wang Yanlin's makeup remover and shampoo, Hu Xianxu helped Chen Linong change the bed sheets, and Gao Qiuzi wore high-rise shoes... These are the details of the daily life of viewers of the same age group. While watching the program, everyone will also recall how they will handle the "relationship between people" and will also resonate emotionally with these guests.

"Hi Roommate" uses true records and observations, observes youth group relationships, and fully mobilizes public emotions. It attempts to use "individuals" as the entry point to guide thinking towards the larger proposition of "people-to-people relationship", and uses the social relationship between characters replaces the variety model architecture, with reality as the core and reaches the depths of the hearts of people. It can be imagined that consciously integrating multi-dimensional and deep into life reality and mainstream values will become the exploration and choice of more observational variety shows. With its unique program form,"Hi Roommate" awakens the emotional resonance of the audience, creates a real new social ecosystem, presents the positive sunshine and positive energy side of young people to the public, and makes more people pay attention to the plight of young people. Exploring the variety show model while giving more inspiration to society is a new exploration of observational variety shows in taking care of reality.