China's first Xinjiang humanities animation IP "Adventure Narati" was released on May 19th.

Adhering to the new concept of development, the management committee of Narati Scenic spot in Xinjiang deeply excavates the connotation of grassland culture from the point of view of promoting the transformation of local tourism and cultural industry. it took three years to produce the first domestic animation series "Adventure Narati", which shows Xinjiang's regional characteristics, cultural style and local customs, and made great efforts to create a unique cultural memory and logo in the new era of Xinjiang. build new business type with the cross-border development of "Animation + Tourism" Embark on a new road of integration, innovation and development of literature and tourism.

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The main visual poster of "Adventure Naratti"

deeply rooted in the concept of "cultural moistening the border", depicting multi-ethnic and beautiful pictures

Adventure Narati meets the common spiritual needs of the people of all ethnic groups in terms of theme selection, discourse expression, cultural identity and so on. The film has a total of 24 episodes, with an average of 4 minutes per episode. The whole article focuses on the growth process of the protagonist Bobeck and his friends in the Narati prairie. The protagonist Bowbeck walks down from the ancient rock paintings and crosses to the present Narati prairie with distant and mysterious power. Bobbeck and his "elf companions" walk through the prairie to appreciate the changes of the four seasons, climb the mountain top and look up at the stars. After various adventures and adventures, the protagonist finally finds his goal and mission as the guardian of grassland culture. At the same time, through different themes to tell the story of Xinjiang, spread the voice of Xinjiang, build a multi-ethnic cultural integration, ethnic children family harmony and beauty scene, showing people's yearning for a better life.

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Screenshot of the animation of "Adventure Narati"

**integrate the natural and cultural landscape, and show the charm of grassland culture.

All the scenes in the film are filmed on the spot, and the time span of the creation includes the prairie all the year round. While depicting the natural scenery of Xinjiang, the film also adds different humanistic and cultural elements with grassland characteristics, such as music, dance, literature, painting, clothing, food, and so on. it shows the unique characteristics of Xinjiang grassland culture and grassland civilization to the audience in all directions, which fully reflects the biggest theme of the times that human beings should respect nature, love nature, protect nature, and live in harmony with nature.

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Screenshot of the animation of "Adventure Narati"

innovative forms are dedicated to polishing, * to show the great beauty of the new era in Xinjiang**

"Adventure Naratti" is built with CG technology and real-scene shooting, with animation embedded in the real scene, which is the first example in the country in the brand building of IP. At present, this film has been rated as the online animation of the key literary and art project "Beijing big audio-visual" of Beijing Radio, Film and Television Bureau in 2023. The Beijing Municipal Bureau of Radio, Film and Television commented on the film: "Meilun Meilun in autumn and winter on the prairie, Tianshan culture is fascinating, and the audio and television channel is well-made. while depicting the cultural scenery of Xinjiang, it shows the unique charm of grassland culture in all directions. At the same time, it adds real life and perception, and is positive in the guidance of practical significance and values. This film is permeated with the happiness of the protagonist's integration with nature and the kindness and courage to pursue dreams. "

extend the integration chain of literature and travel, release new business type's business card effect

The management committee of Xinjiang Narati Scenic spot actively explores the innovative form of the integration of literature and travel, and systematically constructs a new model of Xinjiang Narati literature and tourism through animation IP, which makes Narati prairie culture become a shining business card in the work of "creative transformation and innovative development of various ethnic cultures". In the future, we will take "Adventure Naratti" as the starting point, actively explore new business type, build a big brand of Narati Brigade, and form a tourism all-factor business ecological system, such as animation derivatives, IP image stores, immersive theme amusement scenes, live performances and so on, so as to help tourism economy take off with culture.

Adventure Naratti will be launched on May 19, China Tourism Day. Please look forward to it.