Mobile games need to be approved and launched from next month: the game version number of the agent is up to 35000.

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Mobile games need to be approved and launched from next month: the most popular version of the game, 35000, issued by the State Administration of Radio, Film and Television (hereinafter referred to as the "notice"), from July 1, mobile games without the approval of the State Administration of Press, publication, Radio, Film and Television shall not be published and operated online. As soon as the news came out, a stone stirred up thousands of waves, and many game companies panicked. This notice was like a "hoop spell" on mobile games, and a number of people in the industry told the press table.

anxious game companies have begun to hear the wind. On June 15, the reporter consulted a number of companies dealing with game version number agents as developers. They all said that recently, there are several times more companies coming to consult or directly ask them for mobile game version numbers than before, and business is very prosperous. According to the reporter's understanding, at present, the cost of dealing with a game version number is about 1.5 to 35000 yuan, according to the type of game, the price will vary.

original title: mobile games need to be approved and launched next month: the game version number is hot up to 35000

as soon as the news came out, one stone stirred up thousands of waves, and many game companies "panicked". This notice is like a "hoop" on mobile games. A number of industry insiders told reporters that this new regulation of the State Administration of Radio, Film and Television has a great impact on small and medium-sized game CP operators (content providers), and small-scale game companies will face reshuffling in the future.

the game version number is 1.5-35000 yuan /

"since the notice of the State Administration of Radio, Film and Television was issued half a month ago, more and more game companies have come to us recently to apply for game version numbers." For a long time engaged in the game version of the agent of high-tech (pseudonym) told reporters.

it is understood that before this "notice", if a mobile game is to be launched, the usual practice is to put a game on record, but there is no game version number. "originally, online games have regulations that require a game version number to be online, but this provision is mainly aimed at PC games and page games. Mobile games have sprung up in recent years and are not so strict." Gao Xin told reporters that due to the lack of clear regulatory policies, many mobile game CP companies have been paying little attention to the game version number in order to save time and money.

the notice issued by the State Administration of Radio, Film and Television defines the mobile game publishing management process, which includes mobile game publishing in the online publishing management. The publishing process is the same as the general online game publishing process. You need to declare the version number before you can go online and charge for operation.

if mobile games used to hide in corners and bypass the rules silently, now that SARFT's new rules come out, they will no longer be able to go online as easily as before.

anxious game companies have begun to listen to the wind. On June 15, the reporter consulted a number of companies dealing with game version number agents as developers. They all said that several times more companies came to consult or directly ask them for mobile game version numbers recently than before, and the business was very prosperous. According to the reporter's understanding, at present, the cost of dealing with a game version number is about 1.5 to 35000 yuan, according to the type of game, the price will vary.

"some games in operation do not have a game version number and may face offline risk." Even if it goes offline for one day, the damage to the interests of the company is huge, and some small teams simply do not have the ability to take such risks. " A senior person of mobile games who spoke on condition of anonymity told reporters.

can no longer play the "edge ball"

"before, CP merchants launched online game products according to the standards required by the state, and after they were found to have violations, they will be investigated and dealt with, which is a way of 'post-audit'. After the implementation of the" notice ", it means that the post-audit of mobile game CP vendors has become a 'pre-audit'." Xue Yongfeng, research director of the Interactive Entertainment Industry Research Center of Analysys think tank, told reporters.

in Xue Yongfeng's view, the previous regulatory methods were more left to manufacturers and channels for industry self-discipline, but in the future, mobile game products cannot be put online and operated without approval. Such a change is actually a signal of regulatory tightening.

Industry insiders believe that the new rules have virtually raised the threshold for mobile games, and some shoddy games or games that want to play porn will not be able to enter the market. "especially some mobile games that confuse players, it will be difficult to go online in the future."

Xue Yongfeng told reporters that the new rules on mobile games have little impact on big companies like Tencent and NetEase, "because these companies have special legal or copyright departments that can handle them freely. The new rules have a great impact on game companies below the second line. " Xue Yongfeng said frankly that the competition in the mobile game industry has already become white-hot. "many more people will die this year and next, and at least 30% of the small teams will be eliminated, but this is not entirely a factor of policy. Policy plays a catalytic role in it, and the market itself is' reshuffling'."

"notice" clearly divides mobile games into two major categories: one is domestic mobile games that do not involve political, military, ethnic, religious and other topics, and have no plot or simple plot to eliminate, run cool, fly, chess and card, solve puzzles, sports, music and dance, and other types other than the above. According to the requirements, the approval of the first type of mobile games will take at least 38 working days. The approval time for domestic mobile games not within the above scope and mobile games authorized by overseas copyright owners is about 80 working days. This also means that game companies need to wait at least two months to get the game version number.

"considering the short life cycle of mobile games, game CP vendors have to consider the application for game version numbers in the development stage, otherwise it will be too late." The above-mentioned senior person of mobile games said.

will become the "new normal"

according to data released by market research firm Superdata, the average income of paying users (ARPU) and payment conversion rate of Chinese mobile games increased by more than 20% in 2015, and the annual expenditure of Chinese mobile gamers is expected to reach 3 billion US dollars in 2016. According to data provided by iMedia Consulting, the number of mobile game users in China exceeded 500m in 2015 and is expected to reach 533 million in 2016.

as soon as the new rules are released, in addition to the CP business, the game platform has also started to act. Baidu Games recently issued the "guidelines for handling Mobile Game Publishing qualification (version number)", requiring CP units to go through the relevant examination and approval procedures at the provincial administrative department before October 1, 2016. if the relevant examination and approval procedures have not been completed, they shall not continue to publish online.

Song Wei said that although some companies may have some concerns about affecting the product launch cycle, as long as it is a game product that complies with the policy and is carefully developed, approval is only a process. "in a few months, no one will come to discuss the topic of pre-approval, because everyone did it at that time."

Edit: yvette