Strategic upgrade of Dadi Film: Expand content territory and enter the animation and performing arts markets

What the earth needs to do is to work with excellent filmmakers to boldly try and innovate.

On June 17, 2017, Dadi Film Group gathered colleagues from various cinema investment companies and film industry to hold a strategic conference in Shanghai. At the conference, Dadi Distribution, Dadi Film and Marvel Land under Dadi Film Group announced their respective strategic plans and future development directions.

At the press conference, Dadi Publishing announced a series of upcoming Chinese and foreign films. Wang Wei, founder of Chasing Light Animation, introduced the first domestic animated film "A Tang Adventure" featuring ceramic tea pets, which will be launched on July 21 in six major cinemas across the country. Wang Haohao, director of distribution of Dadi, introduced Dadi's upcoming Hollywood films "Made in America"(starring Tom Cruise),"The Expendables 4" and "The First Drop of Blood 5". In addition, the world-distributed kung fu biographical film "Little Dragon"(tentative name: Bruce Lee), co-produced by KMV Entertainment, Bruce Lee Entertainment Company, and Dadi Films and written by Mr. Bruce Lee's daughter Li Xiangning, also announced the project book on the spot, which cost more than 100 million yuan.

Dadi Film stated that it has always adhered to two standards for cooperating creators: First, it must have the highest standards for "stories". A good script is the foundation of everything. Dadi Film hopes that creators can have no worries when creating the content itself, not consider things other than the content, and simply create well. Second, any company pursues commercial benefits, but Dadi Film does not want to do short, fast but poor reputation projects, but hopes to do high-quality projects and high-reputation projects.

"We won't tell the creators that what project has been particularly popular recently, let's make a similar one. Because we believe that the core of any artistic creation is creation, and follow will never produce good works. Follow is a business logic to avoid risks, not creative logic. What the earth needs to do is to work with excellent filmmakers to boldly try and innovate. So in terms of creative platforms, we hope to give creators freedom, freedom of time, freedom of space, and freedom of imagination. Get audiences who have been released into cinemas because of bad films and use good films back." Ms. Zhang Qun, general manager of Dadi Film, said.

In addition, Dadi Film will join hands with iQiyi, Film Channel and Masao to jointly establish the "Big Love China Youth Film Plan Fund." iQiyi will open a "Youth Film Plan Column" to collect stories and scripts, accept registrations from young film creators, and establish a library of selected projects. Masao is responsible for film production, the film channel produces corresponding programs to promote the plan, and the Dadi Cinema store simultaneously promotes the plan and establishes interaction with the online special area. This cooperation brings together the different advantages of the four companies in terminal, network and content planning and production, and selects new film talents and valuable works through solid topic selection, serious production and innovative marketing and promotion methods to promote the upgrading of China's film industry.

It is not difficult to see that Dadi Film Group is currently moving towards the proposed concept of "Film +". In 2017, it has continued to deepen this strategy, with the film cultural group as the core, integrating resources from all parties, strengthening cooperation among all parties, and striving to create a solid terminal., multi-format industrial layout with high-quality content.

During the press conference, Dadi Film Group also officially announced to the industry that it would enter the animation and performing arts market. Among them, Amazing Dadi, a subsidiary of Dadi Group, will focus on the comics, animation industry chain and Internet model, use the APP port as a growth and incubation platform for comic people, have multiple exclusive original animation IPs, and jointly develop new original IP works with comic authors.

Guan Jingtang, head of the Amazing Dadi Performing Arts Division of Dadi Group, revealed that in the future, a dual core of "content + channel" will be created, and director Tian Qinxin, a leading domestic stage drama figure, is specially invited as artistic director. Dadi Performing Arts will rely on the Group's abundant offline resources to create the first batch of micro-theaters, allowing consumers to obtain more cultural and entertainment experiences in theaters. This measure will not only release the consumption potential of the box office during non-prime hours, but also expand the age distribution of the audience and enhance the agglomeration effect of the Dadi brand.

Editor: jessica