Huace Zhao Yifang: Adhere to the "Four Hearts" and create a "golden business card" for Zhejiang film and television industry

On August 10, the Zhejiang Provincial Cultural Industry Development Conference was held in Hangzhou. Zhao Yifang, founder and president of Huace Group, took the stage to speak. Yuan Jiajun, deputy secretary of the provincial party committee and governor, mentioned at the conference the need to accelerate the development of international cooperation experimental zones for China (Zhejiang) film and television industry.

On August 10, the Zhejiang Provincial Cultural Industry Development Conference was held in Hangzhou. When Yuan Jiajun, Deputy Secretary of the Provincial Party Committee and Governor, delivered an important speech at the conference, he mentioned Zhao Yifang, founder and president of Huace Group, and Huace Film and Television three times, and mentioned the need to accelerate the development of China (Zhejiang) Film and Television Industry International Cooperation Experimental Zone.

Zhao Yifang, as one of the representatives of the five speaking units, spoke on the stage and said that Huace Film and Television adheres to the tenet of "Hualiu changes the world, Huace creates the future", adheres to the original intention of "content is king", adheres to the focus of industrial platform, and is firm in the second time. Confidence in starting a business, adhere to the perseverance of "Hualiu" to go to sea, create a "golden business card" of Zhejiang film and television that is popular around the world and popular nationwide, innovate thinking to build a whole industry ecology, and build a new industry cluster development platform.

1. Adhere to the original intention of "content is king", create high-quality film and television products made in Zhejiang, and maintain the leading position in the domestic film and television content industry.

Huace always follows the pulse of the times, focuses on content production, promotes the spirit of craftsmanship, and creates high-quality films and television dramas made in Zhejiang. The annual output, broadcast rate, and market share of dramas all remain first in the country, and continue to maintain the absolute advantage of head content. In 2013, it wholly acquired Shanghai Kedon Media, the second largest film and television company in China, becoming the largest film and television company in the country. In 2015, the SIP+X strategy was proposed, focusing on the "troika" hit strategy of TV series, movies, and variety shows. In 2016, a total of 25 full-network dramas totaling 1000 episodes were premiered. Among the top ten TV dramas ranked by national TV stations and Internet clicks, Huace accounted for 30% of the total annual Internet clicks exceeded 100 billion. TV series such as "National Destiny","Family Portrait","Decryption","Massage","Dear Translator","Slight Smile","Beautiful Beauty","Three Life Three Years of Ten Miles Peach Blossom","The Legend of Chu Qiao","Summer Solstice is not yet here", etc., movies such as "Tang Xuanzang","Assassin Nie Yinnian","G Storm","Apostles","Listening to the Wind","My Girls 'Age", and variety columns such as "China's Good Folk Songs","Challenger Alliance","Cross-Border Ice and Snow King" and" Who is the God of Song" have successively become hot spots. Phenomenon-level works, many of which have won important domestic and international awards such as the National "Five Ones Project" Award, the Flying Sky Award, the Golden Eagle Award, the Best Director Award of the Cannes Film Festival in France, and the Golden Horse Award. The group has also been rated as "National Key Cultural Export Enterprise" for ten consecutive years, and has been ranked among the top 30 national cultural enterprises for three consecutive years, demonstrating its leading capabilities as a first-class film and television group.

2. Adhere to the focus of industrial platformization and build a national-level international film and television industry platform

. The new Provincial Party Committee Party Congress clearly proposed to support the construction of a cultural industry cluster development platform. Huace Film and Television actively initiated and built the China (Zhejiang) Film and Television Industry International Cooperation Experimental Zone. This is the first national-level film and television industry park oriented by cultural exports in China. It is also a provincial-level cultural industry development platform. It integrates the six major industrial functions of international high-end film and television talent training, film and television festivals and exhibitions and transactions, film and television communication transactions, film and television translation promotion, film and television technology research and film and television industry investment and financing. It is committed to building a public innovation sharing platform for the province's film and television industry to collectively make it better, stronger and bigger. The goal is to become China's "Film and Television Creative Silicon Valley","Hualiu Dream Factory" and "Belt and Road" A new platform for people-to-people connectivity. The experimental area has a construction area of 120,000 square meters and a total investment of 1.5 billion yuan. It will be completed and put into use in 2018.

3. Strengthen the confidence in starting a second venture, and build an industry-wide film and television complex around "film and television +"

is in line with the "culture +" strategy. Huace adopts the innovative ideas of "new content, new industry, new organization, new transcendence, and new Huace". We will accelerate the construction of a number of major cultural industry projects, build a new ecosystem of "film and television +" pan-entertainment industry, and create emerging industries with supply-side structural reforms and consumption upgrades. The first is film and television + higher education. The Huace Film Academy was established in conjunction with Zhejiang Media College. As the first pilot project of the national "mixed ownership" undergraduate education reform, the first batch of students will be enrolled in September next year, adopting a "2+2" innovative talent training plan, focusing on cultivating application-oriented international high-end film and television professionals. The second is film and television + tourism, investing in the online travel platform "Donkey Mom" and setting up a joint venture company to promote the deep integration of tourism and film and television experience consumption. The third is film and television + new consumption, investing in the country's leading video e-commerce and Internet coffee, trying to open up the boundary between entertainment consumption and physical consumption; deeply participating in the creative production of Tmall's "Double 11" party and Tencent App Bao party, and exploring the use of content as an innovative model of in-depth cooperation between traffic carriers and e-commerce. The fourth is film and television + virtual reality. We have successively invested in the internationally renowned MagicLeap and many domestic leading VR companies such as Lanting Digital and Thermal Wave Technology, and invested in the establishment of a VR documentary production company to combine virtual reality and artificial intelligence to lay out a new VR entertainment ecosystem. The fifth is film and television + theater lines, investing in conjunction with Zhejiang Times and Ali ticketing websites to strengthen channel advantages. Holding and participating in more than 30 movie studios and establishing a movie theater section. Sixth, film and television + sports, investing in Yixiang Culture, the largest indoor ice and snow sports company in China.

4. Adhere to the perseverance of the "Chinese Stream" to go to sea and be a practitioner of spreading Chinese culture.

Film and television is a cultural product that people around the world like to hear and see, and a soft power that "moistens things silently". Realizing the great rejuvenation of Chinese culture and the beautiful vision of the "Belt and Road" construction requires China's film and television to expand its global influence. Huace Film and Television embraces the sentiment and vision of "China Flowing" going abroad, and promotes overseas expansion professionally and systematically in content promotion and channel construction. First, more than 10,000 hours of works have been successfully marketed to more than 180 countries and regions around the world, including Chinese-speaking and non-Chinese-speaking regions on five continents, covering all G20 member states and BRICS countries, and more than 20 countries and regions along the Belt and Road Initiative. The second is to promote China TV dramas to enhance their international influence."Three Lives of Life and Ten Miles Peach Blossom" has appeared on the world's most popular repertoire at the Cannes TV Festival."Decoding" and "Begonia Still" have become the main theme dramas that go international in a market-oriented manner."Wei Zifu" has been successfully distributed to more than 40 countries and regions. The third is to independently build a global Chinese film and television network, and establish a Huace special zone or Huace channel with more than 10 overseas media such as Netflix, Youtube, Summil, and NowTV to create a "Chinese Theater" with an audience covering more than 30 countries and regions on five continents. The fourth is to fully promote the "Global Entertainment Partner Program" and establish various forms and levels of cooperation with world-renowned film and television organizations such as Warner Bros., BBC, ITV, FOX, and Sony in content, channels, and capital operations. Especially during President Xi Jinping's visit to Russia in July this year, Huace attended the 3rd China-Russia Media Forum and reached a strategic cooperation agreement with CTC Media, Russia's leading independent radio and television company. The two sides will carry out in-depth cooperation in fields including launching a China-Russia co-production film version of the CTC TV series "Cultivation of a Fighting Nation". The fifth is to focus on global layout and establish branches in important countries and regions such as the United States, South Korea, China Hong Kong and Taiwan.

Finally, Zhao Yifang said that Huace has come all the way and achieved today's results. He must sincerely thank the party and the country for the long-term care they have given him, and be grateful for the great rejuvenation of Chinese culture, the great practice of the "Belt and Road", and the trillion-dollar Zhejiang culture. A new era of great industrial development and Internet revolution. Looking to the future, Huace Group will unswervingly under the guidance of leaders at all levels of the provincial party committee and provincial government, taking this provincial cultural industry conference as a new starting point. On the one hand, it will continue to focus on content and create large-scale and high-quality "Hualiu" works to create a globally popular and nationally popular "golden business card" of Zhejiang film and television; On the other hand, we actively innovate the industrial ecology around "culture +" and "film and television +", build a platform for the agglomeration and development of new industries, and contribute to the construction of "Big Garden" and "Cultural Zhejiang" proposed by the Party Congress of the Zhejiang Provincial Party Committee. Make new actions.

Editor: Xiongwei