Activision Blizzard's net profit increased by 17% in the first quarter."Overwatch Pioneer" helped a lot

Activision Blizzard's first-quarter financial report for the fiscal year 2017 showed that the company's revenue from January to March was US$1.726 billion, compared with US$1.455 billion in the same period last year, a year-on-year increase of 19%; net profit was US$426 million, compared with US$363 million in the same period last year., a year-on-year increase of 17%.

Original title: Activision Blizzard's net profit increased by 17% in the first quarter

. Activision Blizzard's first fiscal quarter 2017 financial report showed that the company's revenue from January to March was US$1.726 billion, compared with US$1.455 billion in the same period last year, a year-on-year increase of 19%; Net profit was US$426 million, compared with US$363 million in the same period last year, a year-on-year increase of 17%. Among them, net income from digital sales channels reached US$1.39 billion, a year-on-year increase of 50%, accounting for 80% of the company's total.

Activision Blizzard said that the company's outstanding results in the first quarter were not unrelated to "Overwatch". "Overwatch", which has been launched less than a year ago, has now attracted more than 30 million players. This achievement is very amazing for online games purchased by the entity."Overwatch" has quickly become the eighth product of Activision Blizzard. With revenue of more than US$1 billion, part of these revenue comes from the release of the game entity, and the other part comes from in-store purchase options. Players can quickly get the opportunity to unpack and obtain limited activity items through in-store purchase. At the same time, the number of monthly active users of "Overwatch" reached 41 million, a year-on-year increase of 58%, setting a new record for online players reached by Activision Blizzard in the first quarter. In addition, although Activision Blizzard did not release any new content in the first quarter, the monthly active users of "Hearthstone" still maintained a growth trend. Currently, the product has more than 70 million registered users worldwide.

In terms of platforms, the PC platform contributed US$566 million to Activision Blizzard's revenue in the first quarter; US$615 million came from the host platform; and mobile phones and other platforms contributed US$475 million. In addition,$70 million came from other sources, including e-sports ticket sales, Sparrow toy merchandise, TV program revenue and revenue from other business channels. In terms of users, Activision Blizzard's monthly active users in the first quarter was 431 million. While the performance was outstanding, the online live release of "Call of Duty: World War II" organized by Activision Blizzard also received unprecedented attention. The first promotional video achieved tens of millions of views in the shortest possible time, while "Call of Duty: World War II" and pre-order sales of "Destiny 2" also appear to be strong.

Editor: Nancy