January Media and Entertainment Investment Report: 2010 started well

< strong > this month, the VC investment in the media and entertainment industry is relatively large, with a good start in 2010 < / strong >

in January 2010, there was one investment case in the venture capital market of China's media and entertainment industry. Aurora borealis venture capital fund invested 30 million US dollars in Urban Longitudinal and horizontal Media on the 13th. Compared with last month, the number of cases has not changed, and the amount of investment has increased fourfold. From the perspective of the same period last year, the number of cases has not changed, and the amount of investment has increased by 24 times. Compared with the historical data of venture capital in the industry, the amount of individual investment is in the forefront this month. Judging from the annual trend of 2009, the market was active in the first half of the year, while venture capital activity was basically silent in the second half of the year. The single large investment in January was a good start for industry venture capital in 2010 (see figure 1).

from the perspective of secondary industry, venture capital in China's media and entertainment industry took place in the field of outdoor media this month. As a traditional investment hot spot, outdoor media accounted for 40% of the number of investment cases in the industry and 58.73% of the total amount in 2009. When the economy is improving, outdoor media is more likely to become the focus of investment in the media and entertainment industry (see Table 1).

in January 2010, foreign investment institutions in China's media and entertainment industry played a leading role in venture capital activities (see Table 2), and no Chinese institutions participated in the venture capital market.

< strong > there is no PE investment in the media and entertainment industry this month < / strong >

No PE investment cases were detected in the media and entertainment industry in January 2010 (see figure 2).

< strong > Media and entertainment industry IPO reached the highest level in 13 months, and the overall trend in 2010 is improving < / strong >

only one company in the entertainment media industry implemented IPO in January 2010. New Media listed on the Shanghai Stock Exchange on the 13th, with a financing amount of 190 million US dollars. From the trend of the whole year of 2009, there is no IPO case in the first half of the year, and the market has been active gradually since September. In January 2010, the scale of financing reached a 13-month high. From the development trend, the overall improvement in 2010 (see figure 3).

exchanges, the only listed company in the industry this month chose to raise funds on the Shanghai Stock Exchange, with a financing amount of US $190 million (see Table 3).

the only case in the media entertainment industry this month occurred in the field of traditional media. From the 13-month data, there are more IPO cases in the traditional media field, accounting for 50% of the industry and 41.9% of the financing scale (see Table 4).

VC/PE background enterprise IPO has not occurred this month.

< strong > two M & A cases occurred in the media and entertainment industry this month < / strong >

there were two mergers and acquisitions in the media and entertainment industry in January 2010 (see figure 4). Civil Aviation Real Estate Development Co., Ltd. acquired a 25% stake in Beijing Wukesong Culture and Sports Center Co., Ltd. for 330 million yuan on the 18th, making it the largest M & A case in the industry this month. Compared with last month, the number of cases doubled and the amount increased by 219.3%.

from the perspective of secondary industry, two M & A cases this month appeared in other areas of entertainment media and advertising agencies. The amount of investment is 97.7% and 0.3% of the total respectively.

No M & A cases against the background of VC/PE have been detected this month.