LeECloud's purchase of a live broadcast platform may be officially announced in the next month

LeECloud, a cloud computing company owned by LeEco, is negotiating the acquisition of a domestic video live broadcast platform and has entered the legal and capital negotiation stage. The specific method is that LeECloud will acquire the live broadcast platform in the form of capital and stock. According to people familiar with the matter, if the acquisition is finally reached, LeTV may officially announce it in the next month.

Original title: LeEco Cloud is negotiating to purchase a live broadcast platform that has entered the legal and capital negotiation stage

. LeEco has always made it difficult for the industry to figure out the routine. Following its announcement on July 26 that it will spend US$2 billion to acquire U.S. smart TV brand Vizio, it may go astray again."

The reporter learned that LeECloud, a cloud computing company owned by LeEco, is negotiating the acquisition of a domestic video live broadcast platform and has now entered the legal and capital negotiation stage. The specific method is that LeECloud will acquire the live broadcast platform in the form of capital and stock. According to people familiar with the matter, if the acquisition is finally reached, LeTV may officially announce it in the next month.

However, the relevant person in charge of LeCloud did not make any comment when asked for confirmation from reporters. However, from the industry's perspective, according to past rules, the proportion of rumors in the Internet industry that ultimately becomes true is quite high.

Since last year, the live broadcast market has suddenly heated up, with major giants entering the game one after another, hoping to gain a place. The live broadcast industry has quickly become a red sea. After Tencent invested in Dragon Ball and Douyu Live Broadcast, it continued to increase its numbers in April this year, launching Tencent Live Broadcast and Penguin Live Broadcast one after another, focusing on pan-entertainment, celebrity fan live broadcasts, sports live broadcasts and other fields. Compared with Tencent's various live broadcasts, Ali's deployment is consistent. This year, two major platforms, Taobao Live Broadcast and Tmall Live Broadcast, have been launched one after another, both of which are positioned as "consumer live broadcasts", allowing users to buy while watching.

In addition to BAT, a large number of emerging live broadcast platforms are also quite influential. Panda TV is backed by Wang Sicong, Zhanqi belongs to Zhejiang News Media, YY LIVE is backed by the "Lei Jun Department", and the "Dharma Protection" of Zanthoxylum Live Broadcast is Zhou Hongyi of 360... It is not difficult to see that this field that burns a lot of money, almost all behind it is the figure of giants.

Although LeECloud officials are currently silent on the rumors of the acquisition, the above-mentioned person familiar with the matter analyzed that LeECloud is not just a simple business logic of exchanging investment for returns in order to acquire a live broadcast platform, but is looking for a best partner who complements each other in terms of resources. LeECloud's acquisition strategy will be based on business considerations, with the quantity and quality of video content as important considerations.

According to the reporter, as a cloud computing company focusing on the video field, LeECloud has different levels of cooperation with major domestic live broadcast platforms such as CDN and other cloud services and content channel distribution, providing bandwidth, channels, Video on Demand, Cloud Streaming Services, Mobile Live Video Broadcasting and other products and services for a large number of live broadcast platforms. LeECloud is currently the only cloud computing company in China that supports satellite diversion. Not only that, LeECloud can maintain the Carton ratio, an important technical indicator in the live broadcast industry, at around 1%, while the current industry average is around 5%.

"Although data fraud in the live broadcast industry is very serious, LeECloud has an eye on the real operation of various live broadcast platforms. Therefore, the live broadcast platform it is negotiating to acquire should be the best in the industry. In addition, according to past rules, once LeTV enters a certain industry, there will be another 'good show' in this industry." Some analysts pointed out.

Editor: Nancy