Wanhe Tianyi Fan Jun: Thousands of movies will not artificially separate fans and ordinary audiences

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On the contrary, "never expected", the industry will inevitably classify it as one of the fan movies, however, Wanhe Tianyi CEO Fan Jun expressed a different view.

popular IP is adapted into movies, which is common in the industry, not to mention popular novels, games, dramas, online dramas, even pop songs can be adapted into movies. So there is nothing unexpected about the adaptation of a phenomenal online drama like "never thought of".

however, there is a paradox that must be faced, that is, the adaptation of popular IP will inevitably fall into the rut of fan movies. The stronger the original fans and the more the number of fans, the easier it is to make fan movies. The reason is very simple, it is the easiest to please fans and the most secure at the box office. However, this inevitably leads to the reduction of the film's attractiveness to the outside audience of fans, and becomes a self-high in which the film and fans are not enough for outsiders. The "tiny Times" series of films have made a lot of money at the box office, and the film is generous enough to admit that it is a fan movie, and it is not a failure to win, which is of course a reasonable IP mode that has been tested by the market. On the contrary, "never expected", the industry will inevitably classify it as one of the fan movies, however, after yesterday's press conference, Yi en reporter exclusively interviewed Wan Hetianyi CEO Fan Jun, he expressed a different view.

< strong > the balance between fans and ordinary audiences < / strong >

Fan Jun is well aware of the difference between online dramas and movies. Wanhe Tian Yi film is obviously not to make quick money. Internet dramas are well shot, and there is no need to smash their own signboards. Since the audience of "ten thousand unexpected" online dramas are all post-90s between the ages of 15 and 25, which is consistent with the current mainstream audience of the film, it is only a matter of time to try the film, which is a form of presentation of content.

"in all forms of video content, including online dramas, TV dramas, etc., film is a relatively high-level art form, which we will definitely try."

many people think that making a movie "never expected" is certain to make money, because since its release in 2013, it has been viewed more than 2 billion times in two seasons (including the Lunar New year), with an average of more than 41 million times per episode. As long as 40 million people go to see it, the total box office will exceed 1.2 billion.

"in fact, this is not the case. Not all people who have seen" never thought of "will support it. Focusing on fans is not enough for a movie. So we're going to make an excellent movie, and people who have seen it or haven't seen it are willing to see it. Of course, there is a delicate balance between fans and ordinary viewers in terms of content. We can't ignore the feelings of our fans and lose our original style just because we want to gain other audiences. We can't just satisfy our fans. There's no point in making movies like that. "

"A million surprises" must be a commercial film, there is no doubt about it, and as a commercial film, commercial return must be a very important aspect of our consideration. So we must jump out of the original fan base, try to let more people know "never expected", and go to the cinema to see a movie. " At the press conference held yesterday, in addition to the expected attendance of the Wan he brothers, there were also the attendance of Han Han, the national father-in-law, Wang Sicong, and Lei Buslejun, the national husband. From the titles of these people, we can see that they are all representatives of popular culture. it also shows that Wanhe Tianyi wants to pry the "ambition" of more audiences.

< strong > the 3C layout and the meaning behind the movie < / strong >

Fan Jun mentioned that the current strategic layout of Wanhe Tianyi can be called 3C, namely content, community and commerce. Content is the content level, is the traditional advantage of Wanhe Tianyi, Wanhe Tianyi hopes to use content to attract people, and then accumulate a community. Commerce refers to the business expansion based on content operations, such as the development of games, books, derivatives and so on.

the reason why we want to build a community, Wanhe Tianyi also realized that the fans he attracted through hard content production did not fall on him in the end, but belonged to the video website. In the Internet age, only users have everything. If you don't have your own users, Wanhe Tianyi will inevitably be controlled by others to a certain extent. "our community is now mainly the Wanxing Channel on Wechat. This is only the embryonic form of a community, and there will be other forms in the future."

at the beginning of this year, Wanhe Tianyi launched a micro-film version of "ten thousand unexpected: a close call". In Fan Jun's words, this is an attempt for movies. "online video has a very good trial and error function, and we have learned a lot of experiences and lessons through micro-movies. For example, movies are different from online dramas, we must grasp the rhythm; secondly, the script should be polished in detail; in terms of plot setting, the film needs to be more sophisticated and complete. "

if Wanhe Tianyi was just expanding the scope of possibilities of content, from "never expecting" to "reporting the boss" to "famous Detective Di Renjie", then the shooting of the "absolutely unexpected" film is a possibility of trying the form. Fan Jun said that in the future, Wanhe Tianyi will also try a variety of content forms, not limited to movies. From multi-platform broadcasting to multi-content forms, like a growing team, Wanhe Tianyi is constantly expanding the boundaries it may reach.

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Edit: queenie