"Carrier" transformed into "producer" A station CEO Sun Min wants to be close to the post-90s and 2000s generation

Station A and Station B are the leaders of the bullet screen culture born in the 1990s and 2000s, and are also one of the beneficiaries of this wave of cultural investment. As the former CEO of Station A, Sun Min said that he is very grateful for his accumulation at Station A. But now he wants to do something closer to the post-90s and 2000s generation.

Original title: Interview with Sun Min, CEO of Station A: I want to do something closer to the post-90s and 2000s generation

. The slogan "content is king" has been shouted for many years, but it has not been until the last two or three years that the cultural industry has gradually become the capital. The center of pursuit.

Station A and Station B are the leaders of the bullet screen culture born in the 1990s and 2000s, and are also one of the beneficiaries of this wave of cultural investment. As the former CEO of Station A, Sun Min said that he is very grateful for his accumulation at Station A. But now he wants to do something closer to the post-90s and 2000s generation.

Although Station A stands at the forefront of young culture, it largely plays the role of a channel. After founding Rice Rice Interaction, Sun Min believed that his role had changed from a "carrier" to a "producer."

"We will focus on young users born in the 1990s and 2000s, and lead the production and cultivation of online content in many fields such as novels, comics, animation, games, film and television. At the same time, we will introduce and introduce some high-quality IPs from home and abroad to young people." Sun Min feels that the systems used by Hollywood, Marvel, and Disney to cultivate IP are worth learning. That is his dream.

The cultural export dream of anime youth

grew up watching "Dragon Ball" and admired "There was a Mountain of Spirit Sword" that went abroad to export to Japan. Sun Min, who occasionally played "League of Legends" in his spare time. From his preferences, he is an ordinary youth born in the 1990s. His world has been like this since he was a child, giving him an endless imaginary world (second dimension) and making him deeply fascinated by this world.

This love he cultivated since childhood was soaked in Sun Min's personal growth, so that he, who had been studying art, was admitted to the Beijing Film Academy in college to study animation, hoping to produce his favorite cartoons in the future.

But the process of studying told him that the real say in film and television, including animations, may not be the original paintings, animators, or even the directors, but the producers hidden behind it. So when he had the opportunity to go to the United States to learn Hollywood things, he chose to study production, hoping to understand the overall process of the film and television industry and even the business logic. Because of this logic, it may fundamentally determine whether you can make something really good.

After returning from his studies, Sun Min first established a game company with his friends, trying to do the most direct link in the entire industry chain, and accumulating certain entrepreneurial and management experience. Just in time for the transformation of Station A, I was fortunate enough to become the "Monkey King"(netizens call the manager of Station A a monkey). This whole set of experiences seems to be preparing for this venture. In Sun Min's words, he has been doing things related to cultural creation, IP cultivation, and being familiar with the entire industrial chain.

He said that now is the right time, capital is in the wind, good teams can get together, and it is time to realize their ideals together."Anyone who likes this and learns to do this must dream of doing something that will affect a generation, and finally Export it out so that others can worship us."

What exactly does rice rice interaction want to do?

In an interview, Sun Min used one sentence to describe what Mi Li would do next: "By cultivating and operating IP (story setting, comics, novels, etc.) in the early stage, we will leverage the linkage of the entire pan-entertainment industry chain." Looking at this sentence concretely, what Rice Rice Interactive needs to do is simply, IP-related, copyright operations, content production, etc.

Mili's target users are mainly young users born in the 1990s and 2000s. The online content that is dominated by cultivation will cover many fields such as novels, comics, animation, games, films and television. At the same time, through accumulated resources, some high-quality IPs from home and abroad have been introduced and introduced to these young people.

Sun Min believes that the current domestic market has strong market demand for online content. With the rise of video websites and the popularity of the film and television industry, online content is gradually emerging. Whether it is the video industry or the animation and game industries that are more focused on young people's entertainment, they are all striving for original content. In the new generation market, there is an urgent shortage of producers and suppliers who can provide high-quality content, as well as middlemen who can find young users for content.

"This is a great opportunity." From the perspective of the general environment, this industry related to "IP" has not existed for a long time. It was only since 13 years that everyone had this "IP awareness", and the market began. There was a strong reaction to IP, and a large amount of capital and people began to do this. But in fact, Hollywood has a long history and systematic knowledge of the cultivation of IP.

Sun Min is quite familiar with this system and is very confident. He judges that this industry in China has just begun and there is still a long time for everyone to develop in the future. But our generation must be able to produce a large number of good works, form influential IP, and influence a generation.

This is the challenge that Mi Li and Sun Min will face

. Many companies in China are doing related businesses around copyright development, which will make Mi Li Interactive face more challenges. What are the advantages of doing the same thing? The former monkey king smiled cunningly and said,"All core competencies are teams", and the valuable successful experience and system knowledge they represent

. In Sun Min's view, the biggest challenge is not in this wave of "IP". Competitors emerging under the wave. Two more critical points: First, how to make content that has enough audiences and users to impress them. Second, promotion and long-term operation, how can more people understand and pay attention to your content for a long time?

In this regard, Sun Min is very confident in him and his team, not only because he understands the entire industry chain but also has practical operating experience. He introduced that among Mi Li's core team, people from well-known companies in different links in the industry chain such as Internet platforms, film and television, novels, comics, etc., and who have led many successful projects are in charge of corresponding matters. When the strength of these people comes together, Sun Min said, rice grains have real accumulation and resources in the entire industrial chain.

Outside the team, Mi Li also has certain considerations for investors. Sun Min believes that the managers who choose Xiaomi, Xinwen Capital and Rich Capital for the first round of seats pay more attention to the resources behind them. For example, Xiaomi provides development opportunities for many terminal platforms and a new generation of young users like "rice noodles".

Editor: yvette