Storm establishes a new cultural company to promote VR monetization through cultural tourism

on January 12, 2017, Storm New Culture held a strategy conference in Beijing and announced its comprehensive entry into the field of pan-cultural industry.

original title Storm: participate in the establishment of a new culture company and launch a 200 million yuan fund

on January 12, 2017, Storm New Culture held a strategy conference in Beijing and announced its comprehensive entry into the field of pan-cultural industry. Storm New Culture was established with the participation of Stormwind Group. Feng Xin, chairman and CEO of Stormwind Group, said that new technologies such as VR and AR are irreversibly transforming and reshaping the cultural and entertainment experience. Stormwind New Culture, as an important part of Storm Group's "N421" strategic territory, will work with global partners to dig deep into the value of the cultural tourism industry chain and jointly create a world-class cultural IP to connect hundreds of millions of users and realize value realization.

< strong > Commercial layout expansion reshapes the cultural industry with VR technology < / strong >

2016 is praised by the industry as the first year of VR outbreak, a large number of VR products have moved from concept to reality, and the VR industry has ushered in a 10-fold growth rate. As Google,Facebook,HTC and Samsung, Huawei, Xiaomi and other manufacturers have launched virtual reality devices bundled with mobile phones. The total number of VR users in China in 2016 was 10 million, of which VR content in the application market increased 10 times compared with the same period last year. Video industry giants are also laying out VR experience short films one after another. As a way of virtual tourism experience, "VR+ Culture Tourism" is changing the consumption demand of people reading thousands of books and traveling thousands of miles of cultural tourism experience.

Feng Xin, chairman and CEO of Stormwind Group, said that the in-depth development of cultural tourism is bound to bring about the deep combination of various forms of culture and tourism, especially in the wave of high technology, the cultural industry continues to upgrade and new forms of industry continue to emerge, which is bound to give birth to a richer form of cultural tourism. Stormwind is very optimistic about the trend of integration of VR and pan-cultural fields, and will make every effort to integrate capital + technology + culture. With the help of the VR technology accumulation of Storm, a large number of audio and video user resources, VR+TV terminal entrance resources and partner resources have made all-round efforts in the upstream and downstream of the vertical field of cultural tourism, subverting consumers' cultural tourism experience.

Storm New Culture launches the "reappearance" product system, which will revolve around online V-swim platform + offline magic fish three-level experience center + intelligent IP transformation, and finally build a cultural geographic digital system to create a new entrance to cultural industry consumption. "V Tour" VR/AR travel experience APP, apply the strong presentation mode of emerging technology, transform from all aspects of life, with 3980 VR panoramic videos and 15 independently developed AR elements, compound guide, encyclopedia, games and other functions, to create the first cultural platform in the scientific and technological circles, and to be the best scientific and technological assistant in the cultural circles. The magic fish three-level experience center is the offline output port constructed by the joint regional partners of Storm New Culture, including tourism center based on travel agency service, city guide center based on city service, and scenic spot experience center based on scenic spot service. Intelligent IP transformation, for cultural exhibitions, scenic spots, intangible cultural heritage and other super cultural IP for scientific and technological restoration and reconstruction, using VR to reproduce the traditional heritage.

at the meeting, Storm New Culture announced that it will jointly develop intelligent scenic spots with Burson and set up the VR Tourism Research Institute. Comprehensively promote VR software and hardware advanced technology research, VR literature and travel industry application research, VR commercial content creation, avant-garde art IP creation and distribution, VR technology industry commercialization, VR+ super IP deepening. At the same time, jointly launched a 200 million industrial investment fund with the Chongqing Municipal Government, the future Storm New Culture will deeply cultivate the vertical field of VR+ pan-culture, combine digital creativity to reshape the commercial value of cultural resources, urban resources and tourism resources, and focus on the restoration and reconstruction of super IP culture. In the future, Storm New Culture integrates the partner resources of 10 regional cultural and travel capabilities throughout the country, opening up the comprehensive regional layout of Storm New Culture.

Future Storm New Culture will integrate advantageous resources such as government, scenic spots, capital industry, OTA industry, intelligent entertainment industry, jointly explore special cooperation and project landing based on new technologies such as VR/AR, and sign cooperation intention with 9 ecological partners, including government, capital, IP, tourism industry, etc.

Storm New Culture & Ecological partner signing ceremony

with the gradual expansion of the market scale, the upgrading of the level of users will directly trigger the market demand for high-quality content and professionals. on the one hand, Storm New Culture will, through the integration of resources such as capital operation, reach the best professionals in the field of culture and technology in the industry, introduce high-end talents and create an industrial chain for the export of quality content. Continue to create high-quality VR/AR marketing cases to get the first opportunity in the competition On the other hand, release the V Topia platform and launch the 2017 V Topia Virtual reality Conference, expand the professional talent pool by means of talent incubation, constantly incubate and cultivate technical, video and design talents in the field of VR/AR, provide them with excellent growth platform and cash realization platform, promote the development process of VR+ pan-cultural industry, and broaden the commercial market of science, technology, culture and travel.

Edit: nancy