Storm establishes a new cultural company to promote VR monetization through cultural tourism

on January 12, 2017, Storm New Culture held a strategy conference in Beijing and announced its comprehensive entry into the field of pan-cultural industry.

original title Storm: participate in the establishment of a new culture company and launch a 200 million yuan fund

on January 12, 2017, Storm New Culture held a strategy conference in Beijing and announced its comprehensive entry into the field of pan-cultural industry. Storm New Culture was established with the participation of Stormwind Group. Feng Xin, chairman and CEO of Stormwind Group, said that new technologies such as VR and AR are irreversibly transforming and reshaping the cultural and entertainment experience. Stormwind New Culture, as an important part of Storm Group's "N421" strategic territory, will work with global partners to dig deep into the value of the cultural tourism industry chain and jointly create a world-class cultural IP to connect hundreds of millions of users and realize value realization.

< strong > Commercial layout expansion reshapes the cultural industry with VR technology < / strong >

2016 is praised by the industry as the first year of VR outbreak, a large number of VR products have moved from concept to reality, and the VR industry has ushered in a 10-fold growth rate. As Google,Facebook,HTC and Samsung, Huawei, Xiaomi and other manufacturers have launched virtual reality devices bundled with mobile phones. The total number of VR users in China in 2016 was 10 million, of which VR content in the application market increased 10 times compared with the same period last year. Video industry giants are also laying out VR experience short films one after another. As a way of virtual tourism experience, "VR+ Culture Tourism" is changing the consumption demand of people reading thousands of books and traveling thousands of miles of cultural tourism experience.

Feng Xin, chairman and CEO of Stormwind Group, said that the in-depth development of cultural tourism is bound to bring about the deep combination of various forms of culture and tourism, especially in the wave of high technology, the cultural industry continues to upgrade and new forms of industry continue to emerge, which is bound to give birth to a richer form of cultural tourism. Stormwind is very optimistic about the trend of integration of VR and pan-cultural fields, and will make every effort to integrate capital + technology + culture. With the help of the VR technology accumulation of Storm, a large number of audio and video user resources, VR+TV terminal entrance resources and partner resources have made all-round efforts in the upstream and downstream of the vertical field of cultural tourism, subverting consumers' cultural tourism experience.