Kung Fu Panda vs Transformers PC industry gathers together movie marketing

There is no doubt that movies have become a common practice when IT product and customer channel managers meet. Last week, Sun Yuhui, senior manager of Intel's China customer department, Wei Ming, manager of Lenovo Think Guangdong division, and Zhang Kaiyi, business manager of HP's Guangdong division, met to discuss how your company promotes "Kung Fu Panda", our family will have a breakthrough marketing approach in "Transformers 3", how you think we will be able to broadcast Madagascar penguin ads before the 3D movie is released, and so on.

What they talked about was all part of the core growth plan marketing campaign that several PC giants worked together. At this event, Intel will join Lenovo, HP and Asus to promote Intel's SNB processors, especially the changes brought by embedding GPUs (graphics cores) into the CPU. Although the core growth plan was originally carried out under the same name, with each family doing its own promotion, in the end, it reached the same goal, and several companies all chose the channel of film advertising and marketing.

At present, Intel has chosen the well-known supporting role of the Antarctic Penguin in the movie "Madagascar" as its endorsement, and its core promotional advertisements generally appear before the opening of the 3D movie. HP chose to conduct advertising cooperation in "Kung Fu Panda". Lenovo Think chose to implant publicity in "Transformers 3", in which an Autobot robot can transform into its latest Think notebook.

The three PC companies told reporters that although SNB notebooks were released as early as March 9, it has been a matter of two months for the real distribution and large-scale promotion to the market. The main goal of this promotion is to tell market users that the overall platform performance of processors with integrated core graphics cards will be doubled compared with the previous one, and the battery life will be extended by 30%.

According to product managers of these PC giants, the domestic market has changed a lot since the beginning of this year. Shipments from traditional PC channels such as Computer City have dropped significantly, but shipments such as 3C chain stores and online shopping malls have increased rapidly. Taking HP as an example, the shipments promoted in an online mall on Labor Day this year are equivalent to the ten-day shipments in traditional IT store channels on weekdays. Behind the growth and decline of channels, everyone has to think about rearranging marketing methods under the new situation. This time, in the core growth plan led by Intel, all parties have begun to try marketing methods for various new channels, moving from banner advertisements in traditional stores and websites to theater advertisements. As a result, there was a lively scene where "Kung Fu Panda" sponsored by HP fought against "Transformers" co-authored by Lenovo, and "Penguins of Madagascar" promoted by Intel.

According to reports, the Core Growth Plan is a regional promotion event for Intel Core Graphics Notebook held by Intel in conjunction with multiple OEM partners in four regions and seven cities across the country. It aims to promote the latest technologies to regional markets and bring Intel Core Graphics, a new graphics card technology, has been brought to the country, thereby promoting the upgrading of the entire notebook market.