Reveal the marketing tricks behind "Pleasant Goat and Big Wolf 2"

since last Friday, cinemas have once again become playgrounds for children. The Tiger of Pleasant Goat and Grey Wolf has earned 43.5 million yuan at the national box office in the first three days since its release on the 29th. The reporter saw in the cinema that all the children who came to see Pleasant Goat were accompanied by their parents. some children saw other children holding dolls in their hands and shouted to their parents that they wanted to buy them, too. If a family watches Pleasant Goat, the consumption can easily reach hundreds of yuan. Why is Pleasant Goat so popular? Wu Hehu, vice president of Shanghai Union and Cinema, said that clear positioning is the primary reason for the film's success. secondly, in terms of marketing, this film is also the most successful domestic film case recently: & ldquo; it is a film made in full accordance with the laws of the market. & rdquo;

< strong > [Marketing tricks 1] < / strong >

< strong > Derivatives attract children to consume < / strong >

Manager Qian of Jindian Cinema, another city, told reporters that during the weekend, 50 dolls of Pleasant Goat Grey Wolf could be sold every day. On the other hand, the pens and match cards given with the movie tickets only took more than half a day to be given away. Manager Qian said that because pens and war cards are divided into several styles, children who got a certain pen or war card last year also want to collect the new styles, which is very attractive to children. In addition, there are Pleasant Goat Grey Wolf dolls specially taken with children in the cinema.

Wu Hehu said that the film side of "Pleasant Goat" began to gather cinema insiders three months ago to discuss the design of derivatives, which derivatives are used to send and which derivatives are used to sell, have been carefully designed. The production and listing time of derivatives have also been carefully planned, making it too late for pirates to copy.

< strong > [Marketing tricks 2] < / strong >

< strong > Grey Wolf attacks Valentine's Day < / strong >

& ldquo; wants to marry Grey Wolf & many female white-collar workers in rdquo;, shouted this slogan. Because Grey Wolf does not return the abuse and does not return the words, his wife goes all out without saying a word, and is called & rdquo;, the best economical man of the ldquo;21 century.

because this year's release of Pleasant Goat 2 includes Valentine's Day, the film has been carefully designed for this period at the time of production. In the film, Grey Wolf's pan has become a token of love, and to reinforce this, the producer has specially produced a theme song called "I Love Pot". This setting greatly satisfies women's fantasies about their boyfriends.

Miss Zhao, who has seen the film, told the reporter that she felt that "Pleasant Goat 2" was closer to the adult audience than "Pleasant Goat 1": & lsquo; slow Sheep was added to the ldquo; movie. Your mother told you to go home for dinner! & rsquo;‘ doesn't eat noodles but loneliness & buzzwords like rsquo;. & rdquo;

< strong > [Marketing tricks 3] < / strong >

< strong > Zhou Bichang drives fan consumption < / strong >

what is the influence of Zhou Bichang? Yesterday, Zhou Bichang came to the Daguang Cinema to promote the film, and the attendance rate in the hall with thousands of people reached about 80%. In an interview with reporters, Zhou Bichang also said that it is good to find a boyfriend like Grey Wolf, because he & ldquo; is willing to suffer and loves his wife & rdquo;. In addition to watching Pleasant Goat, Zhou Bichang even came up with the idea of making an adult version of Pleasant Goat: & ldquo; if I were a director, I would make Pleasant Goat in Quentin style! & rdquo;

and the reporter saw on a list with the number of text messages as the standard, through the efforts of fans, Zhou Bichang's "everyone loves Pleasant Goat" has been at the top of the list, which has played an extraordinary role in the promotion of the film.