Behind the scenes pusher Yang naive, dismantling expert Zhang Yuqi, who is saving who?
It's really unexpected that Zhang Yuqi, who has always followed the line of independent and strong women, will be angry and cry for a period of time in the program. It has become a label for Zhang Yuqi to walk.
It's really unexpected that Zhang Yuqi, who has always followed the line of independent and strong women, will be angry and cry for a period of time in the program
this section of street talent was jointly planned by Yang Zhenli, who is more popular than the artist, and Zhang Yuqi's agent. The purpose is to help Zhang Yuqi realize her career crisis when her business inquiry stalled due to trivial household matters
is no different from ordinary street mining. The staff of Yixin entertainment immediately interviewed some passers-by on the street to collect the impression of Zhang Yuqi, while Zhang Yuqi watched these comments at the other end of the camera.
this street mining seems to be a very casual, simple problem. Ordinary machines, twos of staff and a microphone can fix everything, but there are many details worth considering.
for example, the timing of the emergence of this section of street mining is very subtle. It is arranged when Zhang Yuqi divorces, compounds, breaks up again and is continuously engaged in things by her ex husband. It is more like when she has set up many times Recovery measures made under the premise of collapse
in addition, the problems in the street mining are also quite level and model , which almost covers the current situation of Zhang Yuqi's current career.
for example, she doesn't know many people living in her, the national degree is not high.
most people know her by" the seventh of the Yangtze River "and" the mermaid ". She is domineering and independent, and her acting skills are good, but the role is too single, and is similar to Zhang Yuqi's real personality, lacking freshness .
passers by will also have the impression of hyping < / strong > with feelings.
when hearing the word hype, Zhang Yuqi finally couldn't bear it, puzzled and doubted:" people actually say you hype ".
obviously, Zhang Yuqi is not very receptive to the word" hype ", and even disdains it. When it comes to the pain, she still tears.
as an ordinary audience, seeing the scene of Zhang Yuqi's tears will definitely produce resonance and sympathy in her heart . For example, it is not easy for an actress to watch the audience's bad comments face-to-face. The fiercer the bad comments are, the stronger the empathy is.
unfortunately, netizens soon found evidence of Yang Nai's suspected marketing.
the hammer is not true, but it is certain that this section of street mining must be arranged in advance from planning to organization and then to shooting.
from the effect of presentation, \zhang Yuqi was evaluated by passers-by \zhang Yuqi responded that he was hyped by passers-by \two hot searches. Three of the four phases of the video website took Zhang Yuqi as the title, which has given them enough heat and exposure.
just in the process of coming and going, they also lost a lot of things while gaining popularity and topics.
Yang Zhenzhen is a genius in the marketing industry. There is no doubt that it is his profound skill to build Zhang Yuqi from a" violent temper "to an" independent woman ".
she has her own unique set of mature and comprehensive marketing methods, which will be applied to different artists in different categories, and make appropriate adjustments.
< strong > setting up people and image positioning is one of her best techniques, and she can very sensitively explore the highlights (both advantages and disadvantages) from the real personality of artists And then by capturing the public psychology, we can enlarge the highlights reasonably
Yang Zhenzhen's marketing is not to carefully plan a shocking event to attract attention, but to recessively guide public opinion < / strong > < strong > to < / strong >
Zhang Yuqi's character is originally with the boldness of Shandong people, and she works decisively and quickly. Yang Zhenzhen has well discovered the highlights of Zhang Yuqi's real character.
turn the mutual slapping with Wang Xiaofei into not being bullied, and emphasize that women are not weak in love.
Wang Quan'an was jailed. Zhang Yuqi first made a statement, chose to bear it together, apologized to the public, and then decided to divorce. Being a woman, she should do her utmost to be kind, and she should not be reluctant at all. She successfully stabbed a woman who was caught in the dilemma of her husband betraying herself.
" I'm rich and in good shape. My pursuers are all in France, but you soak a fish! " It has become a label for Zhang Yuqi to walk
yuan bayuan went to the police station and couldn't bear or forgive him. He announced divorce the next day, giving many married women who were unhappy and couldn't bear to divorce a vent.
two months later, Zhang Yuqi was photographed shopping with yuan bayuan. Zhang Yuqi replied: a single woman can accept the pursuit of single men all over the world, including her ex husband.
flash marriage and divorce broke Yang Zhenli's marketing routine , and was saved by the immortal copywriter.
not long after, yuan bayuan publicly scolded Zhang Yuqi on the social platform that her career was not affected, her resources were continuous, she sold miserably to deceive the audience's sympathy, she opened a house with men, and her body odor, which broke the human design established by Yang Zhenli again.
Zhang Yuqi responded in the same way," an independent woman "," a soft hearted mother "occupied the highland emotionally, and" my mother has no body odor "showed her personality. Even if it is to clarify the news, it is necessary to make a quick emergency on the basis of human design and image.
the continuous topic and popularity, the constantly optimized design and image, the accurate market positioning and precise market research, and the necessary public opinion guidance are easy to attract a large number of fans to chase, and it is also easy to encounter a trust crisis when the artist design collapses again and again.
Yang Nai always said that one heart Entertainment is not a resource-based company, but from the perspective of marketing, one heart Entertainment is a major resource in the entertainment industry.
Zhang Yuqi is really not the smart one among stars, which can be seen from Zhang Yuqi's statement. Yang naive is trying to establish an independent female role, but Zhang Yuqi has broken the routine again and again, telling the public that she is just an idyllic feminist.
queen? Strong? Frank? This is not herself at all!
Zhang Yuqi also lowered the popularity of the audience in the process of breaking Yang Zhenyi's marketing routine. both Yang Zhenyi and Zhang Yuqi have suffered a crisis of trust.
when Zhang Yuqi accepted Street talent and decided what kind of person she wanted to be from the feedback of the audience, she has deviated from her original self.
now, no matter whether Yang Zhenyi or Zhang Yuqi has good or bad news, the audience is not very happy I will pay my emotions with true feelings. More importantly, I will doubt whether I am hyping or marketing again. Who really saved who? No, this is inevitable consequence of the their crisis of the trust
what's terrible is that for actors, such an impression may be difficult to have a strong sense of substitution and authenticity in the role. This is what Zhang Yuqi should really worry about, not how to circle fans