Transforming overseas Short Video content communities, how can Renren Video break through in the war?

Talking about the fact that the current Short Video market, which capital is concentrated, is at a stage where it is applauded but not popular, Zhou Weimin believes that it is still because there is not enough high-quality content and there is no way to attract users to watch it for a long time. Short Video in the future should be series outputs.

Entering 2017,"Short Video" became the hottest keyword, and Tencent led a new round of financing for Fast Hand (The financing amount is US$350 million). Tudou, which has been established for 12 years, announced its comprehensive transformation into a Short Video platform. The Short Video strategy released by Toutiao today has been laid out by Internet giants. The entire Short Video field has entered a situation of competition among others. When the domestic market and content are surging, overseas Short Video have undoubtedly become a blank market for the competition for top content.

On April 11, Renren Video officially released its brand strategy for the first time since its founding in 2014-to build the largest and most professional overseas content community in China, based on the professionalism, personalization, verticality, and community of the largest overseas high-quality video. Content services are the characteristics that distinguish Renren Video from other platforms. Zhou Weimin, CEO of Renren Video, said in an interview with reporters: "We call ourselves overseas communities, not a Short Video platform. We are not users who come to us simply watching a video. Users can see the whole world through Renren Video. In the future, users will not only see high-quality content that they want to see overseas, but in the future, users will want to understand and learn everything they want to find through Renren Video."

Renren Video CCO Lu Xuning explained what is different from other platforms. In addition to overseas labels, they are also interesting, interesting and young. "Data research shows that our users are mainly young people aged 17, 18 to 20s. They are interested in overseas content, interested in high-quality content, have a lot of attachment to our community, and have a strong sense of belonging. We are very different from other big platforms." Compared with the age distribution of users on the domestic comprehensive Short Video platform, the target audience of Renren Video also has differentiated mining markets on the basis of overlap, especially the large number of student groups.

In the past three years, Renren Video has received multiple rounds of investments from PCG Capital, Saifu, Xiaomi and Baidu Video, and has reached strategic cooperation with several giants such as Baidu Video, Xiaomi, Diandian Information, Phoenix. com, Tudou, Miaopai, and Vision China. At the same time, Renren Video purchased nearly 100,000 video content copyrights from hundreds of popular overseas Internet celebrities, including KSI, SevenSuperGirls, Cameron Dalla, etc.; the Associated Press and Renren Video also reached a cooperation intention. At the same time, based on its own subtitle team of more than 2000 people, a huge team of overseas students, and original cooperation with Shanghai International Studies University, Shanghai Jiao Tong University, etc., at this press conference, Renren Video announced that it had signed a contract with the Qingshan District Government of Wuhan City and officially launched an "overseas content production base."

"The continuous growth of users and the average daily usage time prove everyone's enthusiasm." said Zhou Weimin, CEO of Renren Video. After completing Series B financing, Renren Video was upgraded again in early 2017. The number of scenes in which users open the client to directly watch Short Video has increased by 4-5 times, and the types of viewing have also changed from relatively monotonous to tens of thousands of independent Short Video being played every day. Building user communities and accurately locating overseas content are undoubtedly the magic weapon for success. It is precisely based on user needs and participation that Renren Video has quietly become the largest and most professional overseas content community in China in the construction of an increasingly improved user community.

Talking about the fact that the current Short Video market, which capital is concentrated, is at a stage where it is applauded but not popular, Zhou Weimin believes that it is still because there is not enough high-quality content and there is no way to attract users to watch it for a long time. Short Video in the future should be series outputs.

Editor: yvonne