Hu Bin of Palm Technology: The popularity of Hatsune Future concerts is unexpected and eight concerts will be held this year

At this summit, Hu Bin, CEO of Palm Technology, delivered a keynote speech on "Pan-Secondary Culture under the Pan-Entertainment Industry Segment". During the speech, Hu Bin shared the layout of Palm Technology in the secondary field.

Focusing on new developments in the pan-entertainment industry and exploring new trends in pan-entertainment integration, the 2016 China Pan-Entertainment Innovation Summit hosted by Art was held as scheduled at the China World Hotel on November 29. This year's summit has the theme of "Touching the Future". Within two days, four major venues and a special event for the promotion of the Arts and Arts Fair will be dedicated. The venue will include a total of 13 roundtable discussions and 30 wonderful speeches. After six years of development, the Arts and Entertainment Summit has become an important platform to focus on industry hotspots and explore future trends. ENAwards has also become the most authoritative pan-entertainment award in the industry.

At this summit, Hu Bin, CEO of Palm Technology, delivered a keynote speech on "Pan-Secondary Culture under the Pan-Entertainment Industry Segment". During the speech, Hu Bin shared the layout of Palm Technology in the secondary field. At the industrial level, Palm Fun Technology launched the mobile games adapted by the national comic book "Bad People" and "Spirit Master" last year. This year, it also invested in three secondary websites. At the end of this year, it will launch a game adapted by the national comic book "Zhenshou Street: Duel". Among the IP reserves, last year, Palm Technology won the popular IP "Hatsune Miku" and held a concert, which was a great success. Hu Bin said on the spot that Shanghai and Beijing will hold eight Hatsune Future concerts this year. In addition, Palm Technology also won the IP of the animated film "One Punch Superman". Hu Bin believes that although it has only been released for one season,"it has great potential to become an industry-level animation." And said it will continue to launch next year.

The following is a transcript of the live speech:

Hu Bin:

Good morning everyone! I am Hu Bin. Palm Technology is an A-share listed company with a game-based business. About two or three years ago, the concept of pan-entertainment was widely mentioned by everyone. Today, I will share some thoughts and arrangements related to Palm Interest in the second dimension.

Similar to the development stage of the game industry, the pan-entertainment industry is also facing the inevitable requirements of innovation and segmentation. What is the second dimension? Let me simply make a substitution. The core of the second element is to integrate emotional resonance into the consumer market. It is a kind of fan economy. From the content point of view, secondary culture is the culture and games that everyone often mentions. Later, some new expansions, including new music and new novels, transformed into ACGMN culture. Psychologically speaking, people need to understand their own ecology. On the other hand, the secondary dimension, from aesthetic standards to behavioral habits, has been unknowingly integrated into and changed our daily lives. Therefore, we often see that the post-90s generation often mentions it. Especially for the post-95s generation, their behavioral habits represent future behaviors.

Judging from the speed of market development, the latest statistics show that my country's pan-secondary users have exceeded 300 million. How many people are in the second yuan in China? People conservatively estimate that there may be 50 to 60 million people. The post-90s and even post-95s are the main consumer groups. At the industrial level, what has Zhangqu done related to secondary culture? First of all, we invested in three secondary websites this year. Last year, we launched the national comic adaptation of mobile games "Bad People" and "Spirit Master", and cooperated with two products. A game adapted by national manga that will be launched at the end of this year is called "Zhensoul Street: Duel", which is also a very representative work in 2D.

There are also some more product reserves in the back, including the cooperation we announced in Shanghai two days ago with Hatsunin Mirai. Hatsunin Mirai is a very representative and core IP. Hatsuen Miyu itself is a completely virtual character. When such a virtual character gave a concert in Shanghai last year, teenagers waved glow sticks for hours in a venue of about 2000 people. In fact, the audience's demand is very strong. Last year, we played two games, and this year Shanghai and Beijing will play eight games together. From the time we started talking about this IP to the time we won this IP last year, we always thought that this was a niche IP, but after we announced it, judging from the feedback we received from users, it should not be a very niche IP. It is a very classic image in their hearts in the post-90s and post-95s generation.

It should be said that the cartoon "One Punch Superman" is currently very popular. Although it has only been released for one season, it has the potential to become an industry-level animation. This animation will be launched next year.

This is what I share with you. I believe that the topic of secondary yuan may be mentioned more and more. Of course, today may be a small topic in the main venue, but I estimate that this word may be a major topic next year. Thank you all!

Editor: Nancy