Du Lala's promotion and placement in advertising earned a quarter of her investment

The readers of "Du Lala's Promotion" and the majority of white-collar workers represented by the mainstream audience of today's movies are highly coincident with the target sales targets of advertisers. Coupled with the film's dissemination and its explosion of social topics, many advertisers are interested in this movie. Very interested. Since the launch of the reception on June 28 last year, advertisers have been coming to our door continuously. rdquo; said Mr. Jiao, producer of "Du Lala's Promotion".

It is reported that the film's product placement revenue, including major brands such as Lipton Black Tea, Nokia Mobile Phones, and Mazda Cars, is about five or six million yuan, offsetting a quarter of the film's investment.

Of course, having too many movie ads implanted is not necessarily a good thing. Feng Xiaogang had to apologize for the proliferation of "If You Are the One" advertisements the year before last, and Zhao Benshan was selected by netizens as the worst program of the Spring Festival Gala because of the fact that the short film "Donation" advertisements were mostly selected by netizens. At the previous screening of "Du Lala's Promotion", which was screened for women in Beijing, some viewers questioned the excessive number of product placement ads in the film. Watching "Founding of the Country" counted stars and watching "Du Lala's Promotion" counted advertisements spread like wildfire. Xu Jinglei's response to this was very indifferent: Of course, the more advertising placement, the better. Only when you have more will you have face!