Light Media listing industry insiders deny that the entertainment industry listing is overheated.

the domestic entertainment industry has added another aircraft carrier. Light Media listed on the Shenzhen Stock Exchange yesterday. Light Media, with an issue price of 52.5 yuan, opened at more than 70 yuan and finally closed at 74 yuan. Compared with Huayi Brothers and Huatze Film and Television, Light Media this aircraft carrier has the potential to catch up from behind. At the same time, industry insiders do not think that this is a sign that the listing of entertainment media is saturated, on the contrary, they think that it has a lot of room to rise.

< strong > tonnage Light Media is better < / strong >

if a listed company is compared to an aircraft carrier in the industry, the number and price of shares issued are similar to the tonnage of the aircraft carrier. According to this logic, Huayi Brothers, which went public on October 31, 2008, can be said to be the first aircraft carrier launched in the field of entertainment media. According to Huayi's prospectus, the number of shares in Huayi's initial public offering at that time was 42 million shares, with the initial price of 28.58 yuan as the benchmark, and Huayi planned to raise 1.2 billion yuan.

although Huayi Brothers is the first, Huatze, a Zhejiang media company listed in October 2010, has a large tonnage. The initial public offering of Huatze Film and Television shares is 14.12 million shares, but the offering price is 68 yuan per share, and more than 900 million funds are planned to be raised.

by comparison, the light media tonnage of this listing seems to be larger than the former two. Light Media plans to issue 27.4 million shares at a price of 52.50 yuan per share, which means that once the company goes public, it will raise more than 1.4 billion yuan, according to the prospectus. On the face of it, Light Media is the largest of the three.

< strong > the record of Huayi Brothers < / strong >

circulation and price are just a concept after all. You have to have a real knife and a real gun to know, that is, the first day of trading. The reporter compared the opening records of the three companies on the first day and found that many of them were fastidious. As a gem to create stocks that open at the same time, Xingguang's dazzling Huayi has become the most favored stock. Its opening price reached 63.66 yuan and finally closed at 70.81 yuan, up 147.76%, ranking first on the gem. This also means that the tonnage of the aircraft carrier Huayi was upgraded to nearly 3 billion yuan on the first day.

Huatze Film and Television, which went public last year, was also sought after by the capital market, opening price reached 101 yuan, and finally closed at 107.80 yuan, an increase of 58.53%. Compared with these two companies, after the listing of Light Media, the market is more calm. Light Media opened yesterday with more than 70 yuan, up 35%, and finally closed at 74 yuan, an increase of about 40%. Huayi Brothers won the first battle in the water.

< strong > Patrol has its own domain < / strong >

the sea leaps ahead, and aircraft carriers have vast sea areas. The main area of the aircraft carrier Huayi Brothers is in movies. Although there were TV studios that produced dramas such as "Soldier assault", Huayi's film record was too brilliant because the domestic A-list stars almost gathered in Huayi at that time. From 2006 to 2008, Huayi Brothers accounted for no less than 20% of the top 10 domestic films at the box office.

in order to avoid the edge of Huayi Brothers, Huatze Film and Television focuses on the new field of TV series. It also made it clear that the company's greatest success was the production of thousands of high-quality TV dramas, including "Symphony of Destiny", "Entertainment without Circle", "A Dream" and so on.

the newcomer Light Media is looking for a breakthrough in variety shows. Although Light Media stressed that its main business is the investment production and distribution of TV programs and films and TV dramas, the reporter found that the revenue of the three major businesses in 2010 was 57%, 10.81% and 32.19% respectively, so it can be seen that TV programs are the fists of Light Media. Light Media is clear that the funds raised after listing will be invested in TV program production.

< strong > Secret weapon Huayi Brothers is the most lethal < / strong >

aircraft carriers cannot be without combat effectiveness, and these listed companies actually have their own strengths, just like different killer mace. Huayi Brothers is very clear that their secret weapon is Feng Xiaogang. "assembly number" and "if you are the one" series, each grossing more than 200 million. These movies, like the nuclear bombs dropped on the Feng Xiaogang fighter plane that took off from the Huayi aircraft carrier, made its enemies shudder.

At the same time, Huatze also has its own secret weapon, that is, the screenwriter. The most famous of them are two famous screenwriter shareholders & mdash;— Liu Champion (pseudonym Liu Heng) and Zou Jingzhi. Liu is the scriptwriter of the movies Ju Dou, Qiu Ju Litigation, and Assembly, while Zou Jingzhi is famous in the field of domestic TV dramas. "Iron Tooth Bronze Tooth Ji Xiaolan", "Kangxi's personal visit" and the movie "riding alone" are all written by him. It has been revealed that the two screenwriters both own more than 200000 Huatze shares, that is, as soon as Huatze is listed, the two are worth more than 20 million yuan.

by comparison, Liuyan, Xie Nan and Zuo Dajian (big left) are the secret weapons of Liuyan, Xie Nan and Zuo Dajian (big left), the three treasures of ldquo; & rdquo;. According to the prospectus, hosts such as Liu Yan, Xie Nan, Da Zuo and Chang Soni all hold shares in the company. Liu Yan and Xie Nan each hold 50000 shares, while Chang Soni and Da Zuo each hold 30000 shares. This means that after listing, the four are worth 3.7 million and 2.22 million respectively. Compared with the first two, the secret weapon of light does not seem to have the highest attack power.

< strong > how many entertainment aircraft carriers can the sea hold? < / strong >

from Huayi Brothers to Huatze Film and Television, to today's Light Media, and to the rumored giant China Film Group, which has been actively seeking to go public, many people may wonder whether China's stock market can really accommodate so many aircraft carriers.

in this regard, the reporter also interviewed many people in the industry. Qian Qimin, director of the market analysis department of Shenyin Wanguo, believes that it is too early to say that it is too hot, & ldquo; our country is now making great efforts to develop cultural and sports undertakings, in fact, there are still many unexplored areas to be developed & rdquo;. However, he is also worried that the characteristics of the media are relatively special and are more easily affected by policies, and investors should pay attention to these aspects of information in a timely manner.

Galaxy Securities is more optimistic about the model of Light Media. The person in charge believes that Light Media is currently the forerunner and leader of the domestic television network model. This model in foreign countries is relatively mature, but also more in line with China's national conditions, it has great potential for growth. But experts also believe that the reasonable price is 43-48 yuan. At present, the quotation of Light Media is higher than the valuation given by the brokerage, and it remains to be seen how the future will be.