Sanqi mutual Entertainment Investment Nanguang film and television strengthens the "linkage of film and tourism" to create a win-win "iron triangle" for Pan Entertainment

With strong IP operation ability, Nanguang film and television will play a good role in IP value amplification in the Sanqi mutual entertainment pan entertainment strategic system

original title: Sanqi mutual entertainment re invested in the film and television company to create a pan entertainment win-win "iron triangle"

on June 14, 2016, Hangzhou Nanguang film and Television Co., Ltd. announced that Wuhu Shunrong Sanqi mutual Entertainment Network Technology Co., Ltd. subscribed 6622223 shares of Nanguang film and television, with a subscription amount of 69996897.11 yuan. After the successful subscription, Sanqi mutual entertainment became the second largest shareholder of Nanguang film and television with 10% equity

< strong > overview of the development of Nanguang film and television < / strong >

Nanguang film and television was established in 1998, and its main business is the production, distribution and derivative business of films and TV dramas. The company's key resources are film and television creation, and its sales channels are various media. Its TV series business mainly focuses on exclusive shooting, supplemented by joint shooting, and investors such as United television invest in shooting TV series. After shooting, the distribution revenue and cash flow will be obtained by signing broadcast licenses with TV stations, selling copyrights to new media and audio-visual producers. The representative works under this mode are well-known, including screen classics such as the fragrance of locust flowers in May, the great craftsman, the East and fiancee

in the first half of 2016, the company achieved a main business income of 28.3941 million yuan, an increase of 429867.37% over the previous period; the net profit during the reporting period was 10.4776 million yuan, compared with -4.7711 million yuan in the same period last year, turning losses into profits. The main reason for the change in revenue is that the subsidiary Zhejiang Jiangnan Guang sold the TV series" meet Wang Lichuan "to Tibet LETV Information Technology Co., Ltd 25.0943 million yuan, with a large increase in profits

in 2016, relying on the help and promotion of capital, Nanguang film and television began to enter the field of online dramas, online movies and IP, and made proud achievements. The literary IP adapted emotional drama "meet Wang Lichuan", directed by Nanguang film and television investment and director Chen Mingzhang, was popular in the summer. It was well received on traditional TV media and online video platforms. It not only achieved considerable sales performance, but also was recommended by netizens on wechat, Weibo and other social platforms as "a clear stream of domestic dramas". Douban's score once exceeded 9.0, It is regarded as a successful case of domestic dramas breaking the ice by the industry

the historical war emotional film "Wu Wen Xi Dong", CO starring Huang Xiaoming, Wang Leehom and Zhang Ziyi, is also scheduled for the second half of 2016; Scheduled to be released at the same time, the black humor film "sister run" is also produced by Nanguang film and television, starring Zhou Weitong, Yingda and Wang Xiaoli; In terms of TV dramas, works such as "scenery wedding", "everything is the best arrangement" and "echo of Xibaipo" are also under intense preparation and will be launched in the second half of this year

< strong > strengthen the" linkage between film and tourism ", and catalyze the realization of IP < / strong >

in 2016, Nanguang film and Television launched the online film and television business, and made great achievements when it first entered the Internet Film and television content. It launched the literary IP TV series" meet Wang Lichuan " The adaptation quality was affirmed by the audience. From the successful TV dramatization of a niche work, which dominated the screen in the summer of 2016, it can be seen that Nanguang film and television has a strong IP operation ability in the upstream of Pan entertainment

Sanqi mutual entertainment has been deeply engaged in the game business for many years, and has accumulated rich game R & D technology and distribution resources. Since the layout of the IP matrix in 2013, it has reserved well-known self-developed IP such as the sword of archangel and legendary overlord; In terms of the experience of literature, film and television IP adaptation games, Sanqi mutual entertainment is also familiar with the road, and has launched successful products such as Langya bang, Tianjiang Xiongshi and Wu Shen Zhao Zilong

the in-depth cooperation between Nanguang film and television and Sanqi mutual entertainment is also expected to open a new situation in the "linkage of film and tourism". In the direction of film and television IP adaptation games, Nanguang bought out the copyright of the overhead historical conspiracy novel cangbi book, which is called "Langya list in the South and cangbi book in the north" together with Langya list, which was popular in China earlier. This theme has strong adaptation compatibility in film and television, games and other fields. Through the integration of Sanqi mutual entertainment in content resources, "cangbi book" is expected to start the adaptation of film and television and game works at the same time, and realize the synchronous "shadow tour linkage" mode of deep resonance. It is reported that the cast and shooting outline of Cang Bi Shu will be finalized in September this year and is expected to be released in 2018

with strong IP operation ability, Nanguang film and television will play a good role in IP value amplification in the Sanqi mutual entertainment pan entertainment strategic system. Game IP can quickly enter the process in the animation direction, but also needs deeper re creation in the film and television direction. For example, when "sword of Archangels" is polished in the direction of IP, the self-developed IP is gradually shaped in multiple dimensions through the peripheral extension form of Pan entertainment. Through the cooperation mode of investment, Nanguang film and television is undoubtedly a convenient channel for Sanqi mutual entertainment to realize the IP film and television of games. In addition to the conventional forming process of IP from the film and television field to the game field, it realizes the feedback of IP from the game field to the film and television field. IP resources can be flexibly integrated between film and television and games, and the rich forms of expression strengthen the core value of IP, so that IP itself has more vitality and more lasting vitality, and realize the secondary distillation of IP value

similarly, around the value of IP, Sanqi entertainment and Nanguang film and television not only play the role of casher, but also coordinate the synchronous development of IP. In the current "movie tour linkage" case, even the works such as Langya bang and huaqiangu, which have an exemplary role, are still asynchronous linkage on the surface, that is, IP first obtains popularity in the film and television direction, and then carries out cross-border adaptation. However, this mode is only a gimmick in the name of "linkage", and there is no substantive content "linkage". This time, the partnership between Sanqi mutual entertainment and Nanguang film and television has provided imagination space for IP to break through the single creation mode and realize the deep connection between the game world and the film and television world. Perhaps this synchronized pan entertainment mode is the direction that the industry should explore. Under the premise of in-depth cooperation between the two sides, IP can be more in-depth in the scene series of different dimensions

the investment of Sanqi mutual entertainment in Nanguang film and television is to strengthen the strength of the film and television sector in the interactive entertainment business, and is intended to deeply open up the" film and tourism linkage "of enterprise pan entertainment And catalyze the realization of IP value in the pan entertainment industry chain

complementary with Zhonghui film and television resources, IP incubation two-way collaboration < / strong >