Huayi plans to buy 126 million shares in South Korea's SIM or completely introduce the Korean star training mechanism.
After the completion of this investment, Huayi Leheng will use SIM as a position to open the introduction of Korean entertainment content and entertainment production capacity, including Sino-Korean film and TV drama shooting, two-way flow of Chinese and Korean artist resources, Korean star game development, fan economy and other cooperation. After the completion of this investment, Huayi Leheng will take SIM as the position to open the introduction of Korean entertainment content and entertainment production capacity, including Chinese and Korean film and TV series shooting, two-way flow of Chinese and Korean artist resources, Korean star tour.
it is understood that after the completion of this investment, Huayi Leheng will use SIM as its position to introduce Korean entertainment content and entertainment production capacity, including Sino-Korean film and TV drama shooting, two-way flow of Chinese and Korean artist resources, Korean star game development, fan economy, and so on.
on March 15th, Huayi Brothers announced that Huayi Le Heng, a subsidiary of Huayi Brothers, intends to invest 22789930,233 won (equivalent to 126660724 yuan) to obtain 26.50% of the total diluted shares of SimEntertainment Co., Ltd. "SIM" by way of transfer of old shares and subscription of new shares.
it is understood that after the completion of this investment, Huayi Leheng will use SIM as its position to introduce South Korean entertainment content and entertainment production capacity, including Sino-Korean film and TV drama shooting, two-way flow of Chinese and Korean artist resources, Korean star game development, fan economy, and so on. This is another important fall in the internationalization strategy after Huayi Brothers joined hands with Tencent to acquire the listed company "China No. 9 Health" in Hong Kong and renamed it "Huayi Tencent Entertainment". After the completion of the investment, Huayi Brothers will have a platform of listed entertainment companies in South Korea, which is of far-reaching significance for Huayi Brothers to integrate high-quality entertainment resources in South Korea and open up deep cooperation in the entertainment field between China and South Korea.