Huayi plans to buy 126 million shares in South Korea's SIM or completely introduce the Korean star training mechanism.

it is reported that SIM landed in KOSDAQ, South Korea in September 2015, and is the first star brokerage company listed in South Korea. In addition to brokerage business, SIM has started the business of serial series and film production with the SBS mini-series" Mask "since 2015. Within a year, a number of popular films in South Korea, such as "Mask", "Prince of the Crown Prince" and "that guy" have been released one after another. Having ten years of professional experience and strict training system in actor training, he has successively excavated and trained more than 30 contracted actors and more than 100 trainees, including Zhou Yuan, Jin Yunshi, Liu Haizhen, Lin Zhiyan, Jin Shanghao, Li Donghui, and Park Huixiu. Among them, South Korean popular actor Zhou Yuan won the Best New Artist Award in the KBS acting Awards in 2011 and the newcomer Actor Award in the TV Department of the 48th Bai Xiang Art Awards. In 2012, he won the KBS acting Awards and feature-length Outstanding Actor Award for the TV series "Bride Mask". In 2013, he won four awards such as the PD Award and the Men's Best acting Award in the KBS acting Award for the TV series "Civil servant Class 7" and "good doctor". In 2015, he starred in "Dragon Bayi" and won the Korean SBS acting Awards Chinese netizens' Voting popularity Award, Top Ten Star Award, Best screen couple Award and Grand Award. Kim Yoon-seok, a powerful actor who also belongs to SIM, has won seven leading actor awards such as Best Actor at the Azure Dragon Film Awards and Best Actor at the Korea Film Bell Award.

in recent years, China's entertainment industry has ushered in the spring of explosive development, but the matching star training link has not grown. With Han Geng, Wu Yifan, Lu Han and other entertainers who have returned from the Korean entertainment industry to become popular one after another, the gap in the training mechanism of artists between China and South Korea has once again become a hot topic in the industry. For this reason, Huayi Leheng's investment in SIM brings a broad imagination: first of all, Huayi Brothers will have a professional and productive star training base in South Korea, and will give priority to the Chinese cooperation rights of stars contracted by SIM. At the same time, Huayi Brothers can also fully introduce the mature system of Korean star training in China, strengthen the source of its own artist training, and re-create a complete chain from "production end" to "market end" in its brokerage business. And in the long run, this investment is not only of great benefit to Huayi Brothers' main business, but also is expected to supply fresh blood to China's entertainment industry through the spontaneous adjustment of China's entertainment market. enhance the professionalism and competitiveness of star artists in China's entertainment industry as a whole.

Edit: yvonne