Century Kunpeng is valued at nearly 700 million yuan, transferred 20% of its shares to Leo shares

On January 29, Leo announced that it planned to acquire a 20% stake in Century Kunpeng for no more than 135 million yuan and a 10% stake in Summer Star for 53.333 million yuan.

On January 29, Leo announced that it planned to acquire a 20% stake in Century Kunpeng for no more than 135 million yuan and a 10% stake in Summer Star for 53.333 million yuan. He also said that starting from 2016, the company will deploy film and television drama implantation, online production content, film and television drama production and other interactive entertainment industries, hoping to create a professional "Leo Mutual Entertainment" brand business to prepare for possible divestiture and reorganization of related businesses and assets in the machinery manufacturing sector.

With this investment in Century Kunpeng and Midsummer Star, the company has achieved preliminary layout in the interactive entertainment industry. On the one hand, it will expand the number of customers of the two target companies, enhance their service capabilities, and promote value growth; on the other hand, it will better help the company's own advertiser customers in need achieve film and television implant marketing, cover a wider audience + improve brand awareness; Relying on the two target companies and subsequent new investment targets, the company will cover the film and television audience with big data business, which is expected to achieve more accurate and effective advertising.

Century Kunpeng, the target of this acquisition, was established in 2005. It is the first professional film and television implant marketing full-case service provider in China. It provides customers with professional one-stop implant marketing services, including media resource management, business creative planning, brand marketing consulting and implant production execution services. Implantation cases include well-known TV series such as "Kara Lovers","One Servant and Two Masters","Apartment 4","Divorce Lawyer","Shanshan Comes","Lost in Hong Kong","Pancake Man","Beijing Love Story" and other popular movies, and emerging online dramas such as "Tiny Times" and "Ball Love Bar".

Midsummer Star was established in 2008. The new cultural and entertainment company is committed to providing innovative and high-quality film and television entertainment content products to young audiences. It is currently planning to list on the New Third Board. At present, the company's existing film and television projects include "Long Song Xing","The Story of Marriage","Fate Comes Happiness","The Sun Is Like Me","Mistake","Summer Rain and Arbor Elegance in Paradise" and "New Struggle in the Times"; The film and television projects in preparation include "Tiantuan Trainee","Three Paths Demon Zhi","Secret Investigation","Changsheng Yin","Song of Ice and Snow Youth"; its artists include Ma Tianyu, Tian Liang, Ye Yiqian, etc.

After this acquisition, the synergy effect of the three parties will be better utilized to better help advertisers and customers achieve film and television implant marketing, cover a wider audience + improve brand awareness, and cover big data services to film and television audiences, thereby achieving more Accurate and effective advertising.

Editor: yvonne