BAI invests tens of millions in the miniseries "Chen Xiang 6:30" to intensively deploy entertainment and content fields

On July 21,"Chen Xiang 6:30" recently announced that it had received a ten-million Series A investment from BAI (Bertelsmann Asia Investment Fund). Previously, the project had received investment from Qianfeng Changqing and an angel investor.

Original title: The number of views on the entire network reaches one billion! The funny original Short Video IP "Chen Xiang 6:30" won the Bertelsmann Fund's tens of millions of Series A financing

on July 21."Chen Xiang 6:30" recently announced that it has received a tens of millions of Series A investment from BAI (Bertelsmann Asia Investment Fund). Previously, the project had received investment from Qianfeng Changqing and an angel investor.

The number of views reaches 1 billion, which has outstripped papi sauce

"Chen Xiang at 6:30" since its launch in 2014. It updates an original funny Short Video every night at 6:30, and each episode does not exceed one minute. At present, it has covered more than 40 platforms, with a cumulative monthly broadcast volume of one billion times on the entire network. It has become the new "giant" among video self-media and has spawned dozens of extremely popular online artists.

In 2015,"Chen Xiang 6:30" won the "Best Director Award" and the "Top Ten Mobile Video Creative Organization Award" at the "Mobile Video Annual Awards". In 2016, it won the "Top Ten Influential Video Column Award on Weibo". At the same time, it also defeated old Short Video programs such as Papi Sauce in the Headline Video Influence Ranking released by the New List in conjunction with Today's Headline, and topped the list several times.

Chen Xiang said,"We have a strong and systematic ability to generate exclusive content. We will first gain a large number of fans through major Internet channels, quickly establish an audience base for comedy brands, and follow the path of online dramas, online movies, and theater movies. Rapid replication and evolution, building a self-operated media platform based on IP and fans."

Yi Duoduo, the investor in this round, said,"Chen Xiang 6:30" is an important part of the BAI layout content field. We will continue to pay attention to and support such down-to-earth and profitable content teams."

At present,"Chen Xiang 6:30" has achieved profitability. In the future, it will continue to expand its content categories, starting with comedy rather than being limited to comedy, and expanding its product form. In addition to daily Short Video, it will also soon launch online dramas and online movies, with anime and multiple types of characters as the main line of production-oriented and commercialized operations to explore the possibility of better serving fans.

Relying on its natural advantages,

the Bertelsmann Group, which was founded in 1835 in the fields of entertainment and content, is one of the world's four major media giants. It has the world's largest book publishing group, Europe's largest television broadcasting group and Europe's largest magazine publishing company, and has unique advantages in the fields of culture and media. China's entertainment industry is booming, and Bertelsmann Fund has also stepped up its investment layout in related fields.

Recently, the large-scale movie "poisonous tongue movie" announced that it has completed tens of millions of yuan in Series A financing led by BAI, with a valuation of up to 300 million yuan. In this regard, Investment Director Yi Duoduo said,"Investing in poisonous tongue movies is of iconic significance to BAI and is our first RMB investment after achieving financial innovation. In the future, BAI will continue to lay out 'new content', take advantage of Bertelsmann Group's advantages in the global media field, and better participate in the rapid development of China's entertainment content industry."

Currently, BAI has invested in as many as 8 projects in this field, including "Chen Xiang 6:30", the poisonous tongue movie, the Penguin Food and Drink Guide, the Instant APP, MONO, OPEN, and Pencil Road.

Editor: Nancy