"Struggle": Placement advertising has become the biggest issue in domestic commercial films

Long before the release of "Du Lala's Promotion", Xu Jinglei gave up the oath of losing face in a commercial film without advertising. As many as 23 advertising brands frequently appear behind the screen in movies, Lao Xu has gained enough face, but some netizens posted a message jokingly: I don't spend money to watch movies but advertisements. rdquo; Indeed, in Du Lala's company, all employees only use a certain brand of mobile phones and only drink a certain brand of black tea. When they are depressed, they eat a certain brand of chocolates. Computers from desktops to notebooks are also loyal to one brand, and even HR recruitment only comes from a certain recruitment website……

An industry insider said that film product placement was originally a new highlight of domestic films, but domestic films in China are obviously still in their infancy, and product placement is far from mature enough in operation. According to the producer of the movie version of "Struggle", close cooperation with the brand has been begun during the preparation stage of the movie's script, so that the combination of the plot and brand implantation can be maximized, while avoiding the blunt use of the brand. Display as props. The boss of a distribution company believes that Xu Jinglei has integrated product placement very well in the current environment, but from the perspective of future development, product placement is still the biggest issue for domestic commercial films.

The domestic industry started significantly later than foreign countries. Feng Xiaogang's "If You Are the One" is more successful in product placement advertising. Whether it is Hangzhou or Hokkaido, the tourism industry has improved significantly due to the influence of the film. Despite this, some people still think that the overwhelming number of logos in the movie is really a major flaw in the film. It seems that overly straightforward product placement will be an issue that urgently needs improvement in the future development of China's urban dramas.

The reporter detailed the domestic films expected to be released this year. Among them, most of them are costume blockbusters and contemporary dramas, such as "Let the Bullets Fly","The Orphan of Zhao","Love in the Hawthorn Tree", etc., which are not the best choices for advertising placement. However, the movie versions of "Struggle" and "Du Lala's Promotion", which are expected to be released at the end of the year, are both urban themes and have the hardware capital to challenge the hard-hitting advertising of domestic films. Previously, it was reported that the movie version of "Struggle" will have many brands implanted, and is expected to rewrite the current status quo in the initial stage of product placement. As for whether the problem of implant advertising can be solved as the producer said, we will wait and see.