Rao Shuguang calls for strict control of artist brokers and raising the threshold for industry assessment

Rao Shuguang said that there is a lack of management of some brokers, a lack of stricter assessment thresholds for the industry, and there is a mixed phenomenon. Many resources are controlled by unqualified brokers, making it difficult to fully realize the optimal allocation of film resources.

Original title: Rao Shuguang calls for strict control of artist brokers.

"Today's Film Critics" recently invited Rao Shuguang, secretary-general of China Film Critics Association and president of China Film Critics Society, to provide an in-depth analysis on how to strengthen film innovation and promote film development.

Rao Shuguang said that there is a lack of management of some brokers, a lack of stricter assessment thresholds for the industry, and there is a mixed phenomenon. Many resources are controlled by unqualified brokers, making it difficult to fully realize the optimal allocation of film resources.

Regarding the professionalism of brokers and how brokers operate in accordance with the regulations, Rao Shuguang said that these should have corresponding management and implementation rules. For example, the high pay of stars that everyone is concerned about is actually more or less related to some actor agents. At the same time, some industry conventions should also be introduced to restrict and restrict the phenomenon of high pay of stars. In addition, similar social conventions such as stars appearing for zero-pay debut for outstanding young directors with potential should also be promoted.

This time, the "Film Industry Promotion Law" incorporates both morality and art into the legal provisions, which is also a requirement for talents. Rao Shuguang said that movies are an art with great communication and influence. The every move of movie stars affects the value orientation of many people, especially young people. Therefore, as a requirement for movie stars, the combination of morality and art also provides more spiritual needs for the film industry, especially to improve the spiritual and cultural level of the whole society.

In fact, in terms of cultivating film talents, Rao Shuguang believes that in addition to entrepreneurial talents, a large number of professional talents are also needed. Professional types of work, including post-stage clothing, props, art artists, lighting, and post-stage production, need to pass the film "Lanxiang School" to meet the upgrading of China's industrialization. Only the effective combination of creativity and "craftsmanship spirit" can ensure and improve the quality and quality of film creation.

Editor: Nancy