Lilang Business Men's Wear and spokesperson Wu Yanzu launch a roadshow in Hong Kong

On September 7, Lilang, the founding brand of China's commercial men's wear, officially launched a roadshow in Hong Kong. On September 8, Wu Yanzu will appear at Lilang's listing promotion luncheon to support him. Given Wu Yanzu's current popularity, it is a big bonus for Lilang's new shares to be listed in Hong Kong.

Previously, print outdoor advertisements shot by Lilang spokesperson Chen Daoming and Lilang's sub-brand L2 spokesperson Wu Yanzu were launched on major streets in Hong Kong, which has caused a great sensation. Wu Yanzu looked even more handsome in a suit. He said that Lilang's clothes were comfortable and I was very satisfied with Lilang's tailoring.

Lilang will start offering shares on Friday (11th) and will compete with two other new shares, Sinopharm and MCC. Lilang, which debuted as the first men's clothing brand in the mainland, takes the lead with its strong profitability and is highly sought after by Hong Kong investors.

According to market news, Lilang expects net profit in 2009 to reach 2. 800 million yuan, an increase of nearly 82% over last year.

Li Lang CEO Wang Liangxing said that after three order fairs this year, Li Lang has targeted 90% of its target sales, so he is confident that there will be a large increase in net profit this year.

Benefiting from the growing men's wear market in China, Lierang's performance has grown rapidly in the past few years. Net profit in 2007 and 2008 increased significantly by 196% and 60% to 97 million yuan and 154 million yuan. Gross profit margins continued to rise.

At the same time, Lilang Vice President Wang Congxing also pointed out that Lilang will have new profit growth points next year. Lilang will launch a new brand L2 endorsed by idol star Wu Yanzu. He also said that the new brand has a higher gross profit margin. The difference between the new brand and Lilang men's clothing, which is endorsed by Chen Daoming, is that the former focuses on the market of young people aged 20 to 30, while Lilang's product has always been positioned as business people aged 28 to 45. The new brand will be available at a new point of sale in August next year, and the target selling price has not been disclosed.