Reading Group and Hebei Publishing Media Group join hands to create a pan-entertainment IP industry

On June 1, Reading Group and Hebei Publishing Media Group signed a strategic cooperation agreement. The two parties will comprehensively deepen and expand strategic cooperation in terms of publishing content, publicity and marketing, and capital operations.

Original title: Strategic cooperation between Reading Group and Hebei Publishing Media Group Pan Entertainment

On June 1, at the site of the 27th National Book Exchange Expo, Reading Group and Hebei Publishing Media Group signed a strategic cooperation agreement. Both parties will based on their respective main businesses. Business and advantageous resources, comprehensively deepen and expand strategic cooperation in publishing content, publicity and marketing, capital operation, etc., jointly promote the interactive and integrated development of digital reading and traditional publishing industries in the future, and jointly create a pan-entertainment-oriented China IP industry. Sun Shoushan, former deputy director of the State Administration of Press, Publication, Radio, Film and Television and chairman of China Audiovisual and Digital Publishing Association, Luo Li, vice president of Yuewen Group, Du Jinqing, chairman and secretary of the Party Committee of Hebei Publishing and Media Group, and Zhang Dong, deputy general manager, attended the signing ceremony.

According to Luo Li, this joint effort between the two parties will not only coordinate online and offline resources, but will also further promote the two-way implementation of outstanding writers 'works. In terms of cooperation in publishing content, Reading Group will realize the interaction between online works and published works through the authorization of high-quality online novels, and cultivate product lines of key book types. The works of outstanding writers and writers of Hebei Publishing and Media Group will also use online platforms to effectively promote, such as the mobile reading APP-QQ reading under the Reading Group, which is popular among young people, in order to achieve the integration of literary creation resources. Zhang Dong, deputy general manager of Hebei Publishing and Media Group, is also full of confidence in this cooperation."Both sides will further leverage their respective advantages and enhance their social influence and market competitiveness. Both sides will comprehensively deepen and expand strategic cooperation to achieve win-win cooperation and common development."

It is understood that based on the content complementarity and aggregation effects of Reading Group and Hebei Publishing Media Group, the two parties have achieved the sharing of high-quality content resources and prioritized cooperation in developing various product forms such as books, films and television, games, and animation to maximize IP value. For example, the layout of online audio, by upgrading and promoting the "Harmony" audiobook platform under Hebei Publishing Group, and taking advantage of the core copyright advantages of Reading Group, the simultaneous publication and cooperative operation of high-quality novels and audiobooks are realized. Cooperation at the capital level will promote the presentation of high-quality IP to fans in the form of published books, audiobooks, and even other more diversified IP derivatives.

Reading Group is a domestic leader in digital reading and high-quality IP. It has the largest and complete content brand matrix in the industry. It includes multiple brands such as Qidian Chinese. com and Chuangshi Chinese. com. The total number of works is approximately 10 million, and the total number of writers under its is approximately 4 million. Hebei Publishing Media Group has a modern publishing industry system with complete structure, reasonable layout and strong strength. Guided by the "digital, all-media" development strategy, we are currently vigorously implementing digital transformation and upgrading. With the support of the huge content reserve of reading and the background of the "IP co-operating partner" system, the derivative development of the entire industry chain of IP has become the focus of this strategic cooperation between the two parties. In the future, the two companies will work together with the goal of creating high-quality IP and work together to promote the common prosperity of the literary industry.

Editor: jessica