The General Administration further standardizes the purchase and broadcasting of TV dramas and shall not use stars as the bargaining standard.

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TV broadcasting organizations at all levels are required not to designate actors in the process of TV drama purchase and broadcast, not to use star celebrities as bargaining criteria, and not to excessively hype stars in the TV drama publicity work. TV broadcasting organizations at all levels are required not to designate actors in the process of TV drama purchase and broadcast, not to use star celebrities as bargaining criteria, and not to excessively hype stars in the TV drama publicity work.

the General Office of the State Administration of Press, publication, Radio, Film and Television issued a "notice" calling for further strengthening the management of TV drama purchase and broadcasting, standardizing the TV drama purchase and broadcast evaluation system, bargaining standards, and TV drama propaganda behavior. TV broadcasting organizations at all levels are required not to designate actors in the process of TV drama purchase and broadcast, not to use star celebrities as bargaining criteria, and not to excessively hype stars in the TV drama publicity work.

introduction : for some time, some stars have received abnormally high salaries, which has had a negative impact on the healthy and orderly development of the film and television industry and on the public image of employees. Film and TV drama is a form of literature and art loved by the people and an important part of the great development and prosperity of socialist literature and art. Benign and orderly industries are by no means built up by capital games. The political orientation, value orientation and aesthetic orientation of literary works must not give way to market-only theory and star-only theory.

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the General Office of the State Administration of Press, publication, Radio, Film and Television issued the Circular of the General Office of the State Administration of Press, publication, Radio, Film and Television on further strengthening the Administration of TV play purchase and Broadcasting (New Radio, Film and Television Office (2016) No. 93). The notice calls for further strengthening the management of TV drama purchase and broadcasting, standardizing the TV drama purchase and broadcast evaluation system, the bargaining standard and the TV drama propaganda behavior. TV broadcasting organizations at all levels are required not to designate actors in the process of TV drama purchase and broadcast, not to use star celebrities as bargaining criteria, and not to excessively hype stars in the TV drama publicity work.

Evaluation system

takes quality evaluation as the core, and carries out comprehensive analysis and comprehensive evaluation.

it is forbidden to designate star actors, define the scope of star actors, and take star actors as bargaining standards in the purchase and broadcast of TV series. In particular, the channel broadcast on the satellite should take the lead in setting an example and strictly implement it.

propaganda

emphasis should be placed on the ideological content, artistic style and production quality of TV dramas, as well as the participation of creative teams, and star actors should not be excessively hyped in promotional activities such as TV series promotional films and interviews.