Chinese culture tens of millions of euros leads the investment in Formula E to deeply deploy the sports industry chain

on February 14, 2017, the Chinese Culture Industry Investment Fund announced that it would invest tens of millions of euros in Formula EHoldings Limited (FEH), the official promotion company of the FIA Formula Electric Championship FIA Formula E Championship.

on February 14, 2017, the Chinese Culture Industry Investment Fund announced that it would invest tens of millions of euros in Formula EHoldings Limited (FEH), the official promotion company of the FIA Electric Formula Championship FIA Formula E Championship. The investment is led by Chinese Culture, with the participation of SECA, a company owned by Chinese Culture.

Formula E, born in 2014, is the world's first series of pure electric-driven single-seat Formula one cars, all taking place on the streets of world-renowned urban centers. Hong Kong, Marrakech, Buenos Aires, Mexico City, Monaco, Paris, Berlin, Brussels, New York and Montreal will host the third season of FE competitions, with 10 teams participating in the competition.

these teams are supported by top international automakers including Renault, Jaguar, Mahindra and DS, as well as star electric vehicle startups such as NextEV and Faraday Future, while other world's top car brands, including Audi, Mercedes-Benz and BMW, have also expressed interest in joining Formula E in the future.

after joining Formula E this time, Chinese Culture will join hands with its Shengli family's rich sports promotion resources to help Formula E strengthen the media operation and development capacity of the event, and continue to expand the influence of Formula E in China and even around the world. On the other hand, the investors and operators of other sports events under Chinese culture can gain the latest experience in the operation of international events through cooperation with FE.

for Li Ruigang and Chinese culture, the sports industry has always been one of the areas they are optimistic about and focus on.

in 2015, Li Ruigang left SMG to focus on Chinese culture. He once said: "the time for sports investment is 200%."

also in 2015, Sports Olympic Power, owned by Chinese culture, won the five-year copyright of the Chinese Super League by beating competitors such as CCTV at a sky-high price of 8 billion yuan. In addition, Chinese Culture teamed up with CITIC Capital Holdings Limited to acquire a 13% stake in City Football Group, the parent company of Manchester City Football Club, in December 2015. Li Ruigang became one of the seven members of the board of directors of City Football Group.

in 2016, Li Ruigang and Chinese culture continued the pace of the Nuggets sports industry:

in January, Chinese culture invested US $100 million in the A round of Shengli family, a sports agency;

in March, Chinese culture invested US $30 million in the B round of Soford Sports, a sports venue company; led the Pre-A round financing of lazy bear sports, a sports industry media; and led the A round financing round of micro-sports.

in August, Chinese culture invested in Rubik's Cube Technology of big data Football Company;

in September, Chinese Culture invested 40 million yuan in the B round of Shanghai Locke Park, a sports venue company; led round A financing of lazy bear sports;

December, Chinese culture led the tens of millions of yuan angel round of sports short video community hi-ball technology.

at present, the investment and layout of Chinese culture has fully covered the aspects of event copyright development, content production, media operation, event and event management, venue management, athlete brokerage, sports marketing, data service, and so on. The pattern of the whole industry chain has been formed.

Edit: nancy