After signing a big-name artist in "Ode to Joy 2", Yineng Media's net profit fell by 11.67%

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However, the increase in the popularity of actors has also forced Yineng Media to invest more operating costs. Last year, brokerage business directly led to a 11.67% decline in the company's net profit. Last year, due to the broadcast of "Ode to Joy", the company's contracted artists Yang Shuo and Jiang Xin became popular, and both performances and invitations for commercial activities increased, creating approximately 9.68 million yuan in operating income for Yineng Media, accounting for nearly 7% of revenue.

"Ode to Joy 2" was a hit, and Yang Shuo and Jiang Xin became popular, generating about 9.68 million yuan in revenue for the new third board company, Yineng Media. But the growing brokerage business directly led to a 11.67% drop in net profit.

original title: behind Yineng Media's contract with Jiang Xin and other celebrities: "Ode to Joy" is popular, and the company's profits are reduced

May 27th news, due to the broadcast of" Ode to Joy " Yang Shuo and Jiang Xin, as contracted artists, also generated about 9.68 million yuan in revenue for the new third board company, Yineng Media. However, the rising popularity of actors has also forced Yineng Media to invest more in operating costs, and last year, the brokerage business directly led to a 11.67% drop in the company's net profit.

October 21, 2015, Yineng Media entered the new third board, mainly engaged in film and TV drama investment, production, distribution, artist brokerage and derivatives marketing. The company has a license for radio and television program production.

the reporter learned that the TV series business is the core business of Yineng Media. In 2016, Yineng Media invested in shooting and producing five TV dramas and distributed five as agents. "narrow Road", "grasshopper" and "there is a kind of love called letting go" totaled 115 million yuan in business revenue, an increase of 31.12% over the same period last year.

from the project category, in addition to the film and TV drama business, the brokerage business is also a business of Yineng Media. According to the data, at present, Yineng Media has established a management and artistic creation team for the film and television entertainment industry, including he Wei, Huaqing, Luo Xiaoze, Chen Ziqiu, Cheng Jie, Liu Jianhong, and so on. At the same time, it has a team of signed artists by domestic famous artists such as Yang Shuo and Jiang Xin.

Last year, due to the broadcast of "Ode to Joy", the company signed artists Yang Shuo and Jiang Xin, and the number of film contracts and invitations for commercial activities increased, generating about 9.68 million yuan in revenue for Yineng Media, accounting for nearly 7% of the revenue.

in 2016, Yineng Media achieved revenue of 142 million. The reporter noted that although Yineng Media's operating revenue increased by 27.16%, its net profit fell 11.67% year-on-year to only 30.6832 million, and its overall gross profit margin dropped from 53.05% to 44.75%.

the reporter found that the decline in the gross profit margin of Yineng Media was also caused by the brokerage business. With the increase in the popularity of actors, the cost of promoting public relations, clothing and other agents for actors has increased correspondingly, rising by about 5 million compared with the previous period last year, while the income is similar to that in 2015.

it is worth mentioning that the investment and production cost of TV series, which accounts for about 90% of the operating cost of Yineng Media, is basically the same as the previous period.

Edit: jessica