After signing a big-name artist in "Ode to Joy 2", Yineng Media's net profit fell by 11.67%
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However, the increase in the popularity of actors has also forced Yineng Media to invest more operating costs. Last year, brokerage business directly led to a 11.67% decline in the company's net profit. Last year, due to the broadcast of "Ode to Joy", the company's contracted artists Yang Shuo and Jiang Xin became popular, and both performances and invitations for commercial activities increased, creating approximately 9.68 million yuan in operating income for Yineng Media, accounting for nearly 7% of revenue.
"Ode to Joy 2" was a hit, and Yang Shuo and Jiang Xin became popular, generating about 9.68 million yuan in revenue for the new third board company, Yineng Media. But the growing brokerage business directly led to a 11.67% drop in net profit.