The 2023 Shanghai International Film and Television Festival returns offline, and ticket sales begin on June 2.

The Shanghai International Film Festival and the Shanghai Television Festival are coming back. On May 16, the 2023 Shanghai International Film and Television Festival held a press conference in Beijing, officially announcing that the 25th Shanghai International Film Festival will be held from June 9 to 18, and the 28th Shanghai Television Festival will be held from June 19 to 23. And release film festival and television festival posters.

At the press conference, the full list of the jury of the Magnolia Award of the Film Festival and the Magnolia Award of the Television Festival was announced, the posters of the Film Festival and the Television Festival were released, and the general situation of the 2023 Shanghai International Film and Television Festival was introduced.

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2023 Shanghai International Film and Television Festival Beijing press conference site

The 25th Shanghai International Film Festival will usher in the offline return of the whole plate. Chinese and foreign judges will conduct the final evaluation of the Golden Baron Award face to face, and the chairman and some members of the jury will also bring their works to participate in the exhibition and personally share their creative experience.

The Golden Goblet Award of this film festival consists of five units: main competition, Asian newcomers, documentaries, cartoons and short films. Among the nearly 8800 works received from 128 countries and regions during the two registration cycles, new works by famous directors have gathered, and the proportion of world premiere and international premiere has further increased. Dominated by Asian newcomers, this year's Golden Goblet Award will actively expand the country, showing a more and more clear new pattern of film development that is open, inclusive, pluralistic, collaborative and United.

In terms of forum activities, the Golden Duke Award of this year's Shanghai Film Festival will focus on how China's film industry will explore a variety of themes in new journeys and new opportunities, promote technological innovation, and strengthen high-quality international cooperation. The film market will serve domestic and foreign exhibitors and promote industrial docking through multiple scenes such as booths, events, screenings and so on.

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Poster of the 25th Shanghai International Film Festival

The schedule of the festival will be announced on May 31st, and tickets will be sold on Taobao ticketing platform at 12:00 on June 2nd. The exhibitors selected for the international film exhibition section will be planned into 16 units. Among them, the "Chinese Contemporary Art Film Exhibition" module selects the representative works of Chinese art films in the past ten years for aesthetic and academic carding, and the "Light and Shadow Wave Hong Kong Film New Power" module will show the creation of a new generation of Hong Kong young filmmakers.

This year marks the 50th anniversary of the establishment of diplomatic relations between China and Spain. "Global Village" focuses on Spanish films for the first time, along with new films from Germany, Italy, Japan, India and other countries. The "homage to Masters" unit focuses on reviewing the works of Xie Jin, Godal, Yidan 13 and Mike Li, while adding a new sub-unit in memory of the famous Tibetan director Wan Ma Caidan, who died of illness last week, and will set up a new "Special Commemorative" series to pay tribute to Huang Shuqin, Qin Yi, he Ping, Sakamoto Ryuichi and other filmmakers who left us in the past year.

The 28th Shanghai Television Festival includes five parts: opening ceremony, TV market, Magnolia Forum, "Magnolia fragrance" and "Magnolia blooming" award ceremony.

This year's Shanghai Television Festival collected nearly 1900 TV works from 49 countries and regions on five continents. Of the 981 registered works this year, there are 167 Chinese TV dramas, 158 overseas TV dramas, 175 cartoons, 342 documentaries and 139 variety shows.

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Poster of the 28th Shanghai Television Festival

Hu Zhifeng, chairman of the current Magnolia Award jury and a Chinese film and television scholar, introduced to the interface entertainment that this year's Magnolia Award has accumulated excellent works in the TV drama industry within two years, and its quantity and scale are much larger than those in previous years, which also brings challenges to the awards. It is necessary to select the best from more works, and it is more difficult to choose, which will further reveal the eternal contradiction between professional evaluation and social evaluation.

This year, the Shanghai Television Festival will include the whole section of online audio-visual content in the selection of the Magnolia Award for the first time. During the festival, a "report on the Development of China's Audio-Visual New Media" will be released to discuss "exploring the content trend of Generation Z". In addition, the TV Festival has a "short drama project solicitation activity" to promote the support of short drama talents and the advancement of short drama creation.

Hu Zhifeng said that as a new form of content products, short dramas are different from traditional TV dramas in terms of space, narrative rhythm and expression ideas. they appear in the form of short videos, which are loved by the people. The Magnolia Award should be highly concerned and valued, but at the same time, short dramas are not mature enough, and we should observe them in a rational and objective manner.

The awards of this year's Shanghai Television Festival will be announced at the Magnolia Blossom ceremony on the evening of June 23, while the awards of the Shanghai Film Festival will be announced at the Golden Jazz Award ceremony at the Shanghai Grand Theater on the evening of June 17.