See you during the holiday! "Zhejiang Satellite TV leads the 2018 concert" triggered a holiday leading carnival on December 30

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This year's New Year's Day holiday is different from previous years. It is from December 30 to January 1. Jiaduobao's "Zhejiang Satellite TV Leading the 2018 Concert" chose to bring carnival to the audience on the first night of the New Year's Day holiday. It has its own meaning to "lead" the brand across the New Year, and also factors that suit the audience's entertainment needs during the short holiday. This is also the second year after last year that Zhejiang Satellite TV has adopted the concept of "leading the way" and held a "New Year's Eve concert" one day in advance.

As a top student in satellite TV variety shows and firmly occupying the advantage of head resources, Zhejiang Satellite TV copied outstanding results in the last quarter of 2017 with variety shows such as "The Birth of an Actor" and "The Voice of a Dream" in the fourth quarter. While the variety shows shine, Zhejiang Satellite TV also continues to break through and seek innovation in the New Year's Eve arrangement for the finale of the year. Once again, with the attitude of an "industry pioneer", it breaks the traditional practice of gathering together to hold New Year's Eve parties and crosses the peak to celebrate the New Year's Eve. Start singing in advance.

It is reported that this year's New Year's Eve Zhejiang Satellite TV will play a combination of "leading the duet, double-fired New Year's Eve", proposing the concepts of leading the concert on December 30 and thinking on December 31. Among them,"Zhejiang Satellite TV Leads the 2018 Concert" is scheduled again for December 30, one day before other satellite TV stations. This is also the second year after last year that Zhejiang Satellite TV has adopted the concept of "leading the way" and held a "New Year's Eve concert" one day in advance. But unlike the past, this year's New Year's Day holiday (December 30 to January 1) also started earlier than in previous years. Zhejiang Satellite TV flexibly arranged and took the lead in opening the New Year's Eve on the first day of the short holiday, leading everyone to lead the holiday. It is a way to dare to try something new.

Taking the lead in New Year's Eve and leading the way into becoming a brand

Zhejiang Satellite TV creates a "new convention" for New Year

's Eve. Major TV stations compete to hold New Year's Eve concerts on December 31 every year. In recent years, it seems to have become a convention. Last year, Zhejiang Satellite TV took the lead in breaking the rules and proposing the concept of "leading the New Year's Eve, and achieved gratifying results. The ratings of CSM52 City at the party that day were 2.561%, ranking first in the ratings of major TV's New Year's Eve concert programs in 2016. The concert also won the top spot in the multi-dimensional competition of audience reputation, ratings popularity, platform intention, and influence on reputation. This year, Zhejiang Satellite TV will continue to lead the industry by lifting the New Year's Eve party to December 30. If last year was a test of water, then continuing this arrangement again this year will allow us to see Zhejiang Satellite TV's courage to try to break with conventions, its forward-looking vision and full confidence in creating a new trend in the industry.

This year's New Year's Day holiday is different from previous years. It is from December 30 to January 1. Jiaduobao's "Zhejiang Satellite TV Leading the 2018 Concert" chose to bring carnival to the audience on the first night of the New Year's Day holiday. It has its own meaning to "lead" the brand across the New Year, and also factors that suit the audience's entertainment needs during the short holiday. At the same time, the New Year is "staggered" in advance, avoiding the production of similar programs in clusters at the same time period, allowing organizers to be more flexible in coordinating performing arts resources. The innovative choreography also lengthens the New Year's Eve front. During the three days of the long holiday, there are variety shows on Fridays, leading the concert entertainment carnival on Saturdays, and thinking about New Year's Eve on Sundays... There are high-quality events every day on Zhejiang Satellite TV during this New Year's Day holiday.

New Year's Eve combination boxing leads new opportunities

China's blue variety shows lead New Year's Eve "Family Fun" Last

year, Zhejiang Satellite TV tested the water for the first time and "led" the New Year's Eve concert was very effective. This year, it is already easy for Zhejiang Satellite TV to "lead" again. What the audience is more concerned about is what highlights will be designed for this year's "Zhejiang Satellite TV Leading the 2018 Concert"? Which logging fatigue will accompany us to party all night long? What surprises will the "Run" brothers bring to us, and what shocking live singing will the "Voice of Dreams" mentor bring?

General director Jiang Minhao revealed that this year's New Year's Eve concert, the "Logging Tired" team from Zhejiang Satellite TV's major variety shows will reunite as old friends. Among them, mentor Lin Junjie also brought the debut of the latest album's single; The S.H.E. combination, which has not been on the same stage for many years, will also bring the audience a revival of classic melodies...

With variety shows as the key driving point and integrating the brand advantages within the platform, Jiaduobao's "Zhejiang Satellite TV Leads the 2018 Concert" leads not only the time difference of one day in advance, but also the forward-looking vision of TV media breaking conventions, creating opportunities, seizing opportunities, and bravely fighting opportunities, and the" leading" spirit that dares to inspire in the all-media era. Not forgetting the original intention, the carefully led China blue team will bring entertainment feast to the audience at the end of the year. Let's look forward to it on December 30!