"Forgive me for being blunt" ends to illuminate the cognitive blind spot of differences between men and women

"Excuse me"

On December 6, the first season of "Excuse me", the first male and female thinking puzzle program produced by Tencent Video, officially ended. As of the end of the first season, the program had more than 540 million views, more than 1 billion readings on Weibo on the topic of the same name, and more than 700,000 discussions. "Pardon me to Be Straight" uses a combination of stars, amateurs, and emotional experts to analyze and interpret the differences in thinking between men and women at different levels, and adds survey data to support it to achieve the blending of reason and emotion, and directly attack the emotional pain points of contemporary young people., resonate. At the same time, relying on the core of talk programs,"Pardon me" perfectly combines the entertainment of stars with conflict points in different emotional topics, successfully breaking the user circle and paying more attention to the workplace, marriage, love, entertainment and other users with different attributes joined the discussion, triggering a national discussion.

Based on in-depth insight into the audience's pain points, illuminate the cognitive blind spots of differences between men and women

. With the acceleration of social development, the pace of life of contemporary young people has become increasingly tight, and the contradictions caused by the differences in thinking between men and women continue to intensify. "Forgive me for being blunt" takes "the distance between us is only one time apart, excuse me for being blunt" as the core concept of the program, extracts eleven typical social topics, carries out extension and specific analysis, and weakens the extreme "yes" and "no" between men and women, highlights the core view of "mutual understanding" and provides the public with practical value and worthy of consideration. At the same time, the program invited Cai Kangyong and Jiang Shuying as resident hosts to boldly try the combination of "variety show veteran"+"new host", so that Cai Kangyong's good at interviewing and Jiang Shuying's daring to speak out can be most reflected in the program. The relaxed atmosphere allows guests to express their different opinions and stories more naturally, forming a complete discussion model of "listening"+"confiding", and grasping the balance point of the scale of talk shows. As the first show to solve the puzzles of men and women's thinking, the value brought by "Pardon me" in various innovative attempts can be seen. (Figure 1)

As of the end of the first season of "Excuse me", the number of views of the first season reached 540 million, the number of views of the same name topics on Weibo was 1.03 billion, and the number of discussions on topics exceeded 700,000. Many netizens also initiated voting based on the theme of the program through forums and other channels. More than a thousand people expressed their opinions. The first season of "Excuse me" has twelve issues. While the topic of each program is based on a big "theme", it also extends a number of small "myths" to concretize common problems in life and intuitively reflect different ages. The various distresses faced by audiences in different circles. For example, Jiang Shuying said on the program: "In fact, many times people use violent communication, and this method cannot solve the problem." Just like the name "Forgive me for being blunt","Forgive me for being blunt" is exactly the attitude towards life that the program hopes to convey to the audience. It uses a blunt way to break down communication barriers and reconstruct the "social form" of contemporary men and women.

Stars + amateurs form diverse opinion leaders. The big data survey builds a complete logical chain.

"Forgive me for being blunt" invites eleven groups of stars to participate in the recording corresponding to the program topics, combining the guests 'personalities, experiences and other aspects. In the end, Ning Jing and Tu Lei, the two major entertainment industry "Geng Zhi Kings" chatting on the same stage; Guo Jingming and Zhu Dan, as leaders in their respective industries, jointly analyzed workplace troubles for the audience; two entertainment industry couple model Bao Beier Bao Wenjing, Guo Xiaodong and Cheng Lisha shared many wonderful scenes such as marriage management rules on the spot. "Forgive me for being blunt" uses the star effect to attract viewers to establish program awareness and arouse public curiosity through entertainment anecdotes. For ordinary audiences, these stories provide different perspectives on issues in addition to entertainment. In addition, they also see that stars, as ordinary people, have ordinary moments of vulnerability, confusion, and collapse like them.

Due to the particularity of celebrity careers,"Forgive Me for Speaking Out" also introduces amateurs to join the discussion camp. Each issue invites 8 to 10 boys and girls from different occupations and different life circles to form a "speaking out family" to help the audience express and solve the confusion that every ordinary person may be encountering, enrich cases and improve opinions. At the end of each episode, the program also invited emotional expert Lei Ming to provide a professional interpretation of the current theme and provide more authoritative emotional knowledge. It is worth mentioning that in addition to conflicting views and story sharing between men and women,"Pardon me to Speak" cooperated with authoritative data organizations to conduct a data survey of 1000 boys and girls, and visually displayed the results on the program, such as "55.6% of girls think they are a little fat, but 59.9% think they have a great figure.""59.2% of girls are reluctant to disclose their office romance, And 65.6% of boys feel that they should disclose their office romance "and so on. Behind the guests 'emotional sharing, data support has become an indispensable link, making the differences in thinking between men and women not only stay at the level of subjective discussion, but form a complete logical chain through data, truly objective, full and impactful discussion of each myth, enhance the key reasons behind each myth to persuade the audience to understand partners, friends, and family, and present a diverse real world to each audience.

Multi-dimensional topics break through the user circle, and national discussions establish a new trend in variety shows.

Gender topics have always been an enduring Internet hot topic. They are usually based on the emotional life between couples or couples. Although "Forgive me for Speaking" uses the thinking of men and women to solve puzzles as the original intention of the program, it is not limited to purely emotional issues, but presents social problems caused by the differences in thinking between men and women in various fields to the audience in all aspects. In addition to love and marriage, the program also discusses the different pressures borne by men and women in the workplace, differences in consumption views between men and women, social habits affected by gender, different definitions of beauty, etc., expanding the scope of discussion and breaking the user circle., attracting viewers who pay attention to different fields to watch.

At the same time, the views shared by diverse opinion leaders also triggered discussions on the Internet. Some netizens commented that "With all due respect," Pardon me to be blunt "not only made me experience happiness while watching the program, but also caused me to think deeply. I tortured my soul and asked myself if I also had the phenomenon mentioned in the program. The role of learning in entertainment and learning in happiness has also played a great role in my growth." Some viewers even recorded the fragments in the program that were helpful to them in the form of "notes". As a variety show,"Forgive me for Being Straight" can achieve such an educational and entertaining effect, and it is also a form worth reference for future variety production. It is worth mentioning that some viewers voted on the topic of the program through online forums, with more than a thousand people participating. Some viewers even shared their emotional stories with netizens after watching the program. The universality of the topic of the program made most viewers and netizens can "forgive me for being blunt" and boldly express their opinions. For "Excuse me", being able to arouse public awareness of the differences in thinking between men and women and promoting mutual understanding between the sexes is the greatest social responsibility that a variety show can shoulder.

Gender topics will remain an indispensable part of the future variety show. As the first mystery show for men and women,"Forgive me" also hopes to bring more joy and growth to the audience through its own innovative form, and attempts to provide some different ideas for the development of diversified variety shows.