The General Administration focuses on shutting down illegal advertisements, such as medicine, finance and financial management advertisements as the core of rectification.

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Recently, the General Administration issued a notice to focus on shutting down illegal advertisements. The author observes that this centralized crackdown mainly includes medical, financial and collectible advertisements, most of which involve false exaggeration and exaggeration. The illegal hospital propaganda that exaggerated the treatment effect has also become the focus of this rectification. The specific notice is as follows: press, publication, radio and television bureaus of provinces, autonomous regions and municipalities directly under the Central Government. Xinjiang production and Construction Corps Press, publication, Radio, Film and Television Bureau, Central Radio 3, movie channel program.

Recently, the State Administration of China issued a notice to focus on rectifying and shutting down illegal advertisements. The author observed that this centralized rectification by the State Administration mainly includes pharmaceutical, financial, and collectibles advertisements, most of which involve false, exaggerated and exaggerated propaganda. Previously, the rampant publicity of illegal hospitals that exaggerated the treatment effect has also become the focus of this rectification. The specific notice is as follows: Notice of the General Office of the State Administration of Press, Publication, Radio, Film and Television on Immediately Stopping the Broadcast of Illegal Advertisements such as "Beijing Junyi Hospital of Traditional Chinese Medicine", New Radio and Television Office issued [2016] No. 57 Press, Publication, Radio, Television and Television bureaus of all provinces, autonomous regions and municipalities directly under the Central Government, Press, Publication, Radio, Television Bureau of Xinjiang Production and Construction Corps, Central Station 3, Film Channel Program Center, China Education TV: Recently, some TV stations have broadcast many advertisements such as" Beijing Junyi Traditional Chinese Medicine Hospital" and" Yunnan Heimaka", whose content violates the" Advertising Law" and the" Measures for the Management of Broadcasting of Radio and Television Advertisements."(Original Order No. 61 of the State Administration of Radio, Film and Television)," Notice on Further Strengthening the Management of Television Shopping Short Advertisements Broadcast on Satellite TV Channels "(Guangfa [2013] No. 70) and other regulations mainly include: 1." Beijing Junyi Traditional Chinese Medicine Hospital"," Beijing Military University Hospital"," Beijing Huayi Dermatology Hospital"," Beijing Huake Traditional Chinese and Western Medicine Hospital"," Jinan Nephrology Hospital"," Beijing Daxing District Jingjun Hospital"," Meizhishan Water Tower Brand Apocynum Kudgen Vinegar Soft Capsule"," Shaolin Pharmaceutical Bureau Far Infrared Anti-Pain Paste"," Fuyitang Rare Earth Silver Anti-Spray"," Tianjin Tongrentang Fengshi Hantong Tablets"," Dade Field Effect Therapy Instrument"," Minsheng Purui Bao Probiotic Granules",

Advertisements for medical institutions, medical devices, drugs and other medical institutions such as "Shayuanzi Capsule" and "Joint Knee Pad" contain illegal content such as exaggerated and exaggerated publicity, using the image of experts or patients as proof of efficacy, promoting cure rates, and misleading audiences.

2."Healthy Origin","Origin Direct Selling Fair","Walking into the Origin","Green China Origin Delivery","Healthy Food I Come to Teach","Life Discovery","Whitening Special Purchase","Beautiful Witch's Secret","Fortune Big Winner","Digital Express", etc., in the form of TV columns, news reports, etc., are respectively "Yunnan Black Maca","Original Ecological Maca","Yunnan Xiaocaoba Gastrodia elata","Sunset Red Intelligent Temperature Control Natto Machine", The advertising of products such as "Rongshida Natto Machine","Korean Vinegar Paste White","Water Beauty Media Moisturizing Products","Nine Vegetables Thin Waist","Wangshuku Customized Money Saving Smart Computer" and "All-round Mobile Phone" belongs to disguised shopping short film advertisements, the duration violates the regulations of the General Administration, and there are violations such as using the images of experts and consumers as proof, exaggerating propaganda and misleading consumption.

III."Twelve Zodiac Wealth Treasure Commemorative Coins","Yangzhi Jade Seven-piece Set","Yangzhi Jade Bracelet","Hetian Jade Bracelet Jade Plate","Hongyun Chinese Heaven and Earth People and Gold Jade Enamel Seal","Jiuxi Jewelry Afghan Yangzhi Jade","Monkey King 999 Pure Silver Money","Monkey King Treasure Seal","Nine Famous Disciples Landscape Painting Collection","1 Yuan Collection"(Master painting, famous painting, commemorative banknote)"," Bingshen year zodiac rare mail (personality complete ticket)"and other publicity collection advertisements, there are experts and other images as proof, exaggerated propaganda, misleading consumption and other violations.

4. Investment and financial management advertisements promoting oil investment, silver investment, professional financial management websites and stock market Weixin Official Accounts, such as "New Investment Opportunities","Encouraging Flying Sun","Financial and Economics","New Financial Power","Wealth Frontier","Today's Finance","Looking at the Market","Stock Market Gas Stations" and other investment and financial management advertisements contain exaggerated, exaggerated publicity and misleading the public.

According to the "Advertising Law","Regulations on the Administration of Radio and Television","Measures for the Administration of Broadcasting of Radio and Television Advertisements" and other regulations, from now on, radio and television broadcasters at all levels must immediately stop broadcasting the above advertisements and proactively carry out self-examination and self-correction., consciously clean up advertisements with similar violations.

After receiving this "Notice", the administrative departments of press, publication, radio and television at all levels are requested to immediately forward it to all radio and television broadcasters within their jurisdiction and urge them to strictly abide by it.

General Office of the State Administration of Press, Publication, Radio, Film and Television

Editor: vian