The world premiere of "Change 5" parachuted Guangzhou Wanda Film as China's chief marketing and promotion partner

The most eye-catching super IP sequel of the year, the science fiction action blockbuster "Transformers 5: The Last Knight" produced by Paramount Pictures and directed by famous director Michael Bay, held its world premiere in Guangzhou on June 13. The 10th anniversary ceremony of the "Transformers" series of films, and a grand premiere viewing ceremony was held exclusively at the Baiyun Store of Wanda Studios in Guangzhou.

The most eye-catching super IP sequel of the year, the science fiction action blockbuster "Transformers 5: The Last Knight" produced by Paramount Pictures and directed by famous director Michael Bay, held its world premiere in Guangzhou on June 13. The 10th anniversary ceremony of the "Transformers" series of films, and a grand premiere viewing ceremony was held exclusively at the Baiyun Store of Wanda Studios in Guangzhou.

Wanda Film (002739.SZ), which has just completed its name change, announced that it has become the "chief marketing and promotion partner of China" of "Transformers 5" and has exclusively hosted the premiere viewing event. Hundreds of "fans" recruited from all over the country not only had the honor to watch the film ten days in advance, but director Michael Bay and the film's creator also visited the studio to interact with fans, making it a phenomenal film event of the year.

Guangzhou Baiyun Wanda Studios "Transforming", Michael Beiying's appearance triggered

the atmosphere of movie-watching 2017 coincides with the 10th anniversary of the birth of the "Transformers" series. After voting by more than 6 million China fans, Guangzhou stood out from among the 20 candidate cities and became the venue for the premiere ceremony. Guangzhou's landmark studio-Wanda Studios Baiyun Plaza Store-also became the first stop for the world premiere of "Transformers 5".

On the night of Laura Hardek, George Duhamin, and Michael Bay's appearance in the movie hall

, hundreds of "fans" from all over the country came to Guangzhou Wanda Studios from all over the country to participate in a ten-year appointment. Laura Haddock, the new female lead of the film, made a stunning appearance. George Duhaming, the "elder of the four dynasties," attended the event. Michael Bay, as an "old friend" of China fans, also attended the event and signed a group photo with the media and fans enthusiastically. As soon as the main creator entered the studio, it attracted all the fans to stand up and scream. Laura Haddock, the new female protagonist who came to China for the first time, lamented,"This is the most exciting premiere I have ever attended! I will never forget it!"

Michael Bay, who was highly sought after by fans, was also "answering all questions" at the scene. When asked about the next Transformers series plans, Michael Bay said,"Transformers 5 will be the last one I shoot." Transformers 5 "movie, but there are still many stories in this series that can be discovered and written, so let's wait and see in the future!"

It is worth mentioning that Wanda Studios, the organizer of this time, added many unique designs to the settings of the premiere scene. In addition to the 360-degree transformation of the entire Wanda Studios, the scene also set up interactive games such as Transformers painting, and also prepared exclusive official souvenirs for each fan present.

Wanda Films released its exclusive "Transformation 5" poster. Wanda's marketing matrix fully boosted box office sold well in

conjunction with this premiere event. Wanda Films also released an exclusive poster for "Transformers 5." In this brand new material, former close comrades Optimus Prime and the Bumblebee fought each other, which is heart-wrenching. It is reported that this poster design was also decided by director Michael Bay himself. This is the second time that the Transformers series of films have authorized exclusive materials for Wanda.

The in-depth cooperation between "Transformers" and Wanda began as early as the release of "Transformers 4" in 2014. At that time, the Beijing Wanda Studios CBD store held an exclusive grand mainland premiere, inviting Michael Bay, Mark Wahlberg, Li Bingbing and other main creative stars to appear in Wanda Studios to interact closely with fans. At the same time, giant models of autobots and 25 original English signed posters shipped across the ocean from Hollywood created a perfect Transformers memory for China fans and helped "Transformers 4" become the highest-grossing film in history at that time.

In recent years, with Wanda Films's deep cultivation in integrated film marketing, it has become an indispensable partner for many "super IPs" to achieve box office success in China. As the chief marketing and promotion partner of "Transformers 5" in China, how Wanda will leverage its strong marketing matrix resources to help the film create a new box office record is worth looking forward to.

This year marks the 10th anniversary of the release of the "Transformers" film series."Transformers" is undoubtedly a common memory of a generation. In order to welcome the release of "Transformers 5", nearly 400 Wanda Studios across the country have been preparing for a long time and waiting for it to create a very emotional movie-watching atmosphere and activities for fans and provide unique movie memories to every "fan".

Currently, fans can purchase exclusive, limited and genuine Transformers derivatives at any Wanda Studios across the country. With the pre-sale of "Transformers 5" opening, fast fans will have the opportunity to win an exclusive limited edition Transformers themed membership card, which I believe will become a popular collectibles. At the same time, watching the zero point of the IMAX version of "Transformers 5" at Wanda Studios, fans will have the opportunity to collect the IMAX posters of Transformers 1-5 in one go.

"Transformers 5: The Last Knight" will be released in Wanda Studios nationwide on June 23, 2017, and will be released in full formats such as 3D/IMAX3D/Dolby Cinema/Dolby Atmos/4D.

Editor: queenie