Tencent Pictures and Gongfu Pictures have reached a strategic cooperation "Chitian Ji" IP movie, comic, cultural and entertainment drama linkage opens

On April 20, Tencent Pictures announced the important progress of 14 projects at the UP2017 Tencent Interactive Entertainment Annual Conference, introducing the latest progress of the three major businesses of Internet publicity, authorization and copyright creation. Subsequently, Tencent Pictures issued three important messages in a row: the film "Chance of Heaven" was produced by the famous director and producer Huang Jianxin, and the linkage between films, comics, cultural and entertainment dramas of "Chance of Heaven" IP was also launched one after another; Tencent Pictures and Chen Guofu's Gongfu Films reached a strategic cooperation, and the first work "Generation of Goblins" is expected to be released this year; Tencent Pictures 'deputy brand "Chunteng Film Workshop" was officially launched, focusing on exploring young and unique film and television projects, and plans to invite 10 young directors to shoot 10 major online films.

???????? On April 20, Tencent Pictures announced the important progress of 14 projects at the UP2017 Tencent Interactive Entertainment Annual Conference, introducing the latest progress of the three major businesses of Internet publicity, authorization and copyright creation. Subsequently, Tencent Pictures issued three important messages in a row: the film "Chance of Heaven" was produced by the famous director and producer Huang Jianxin, and the linkage between films, comics, cultural and entertainment dramas of "Chance of Heaven" IP was also launched one after another; Tencent Pictures and Chen Guofu's Gongfu Films reached a strategic cooperation, and the first work "Generation of Goblins" is expected to be released this year; Tencent Pictures 'deputy brand "Chunteng Film Workshop" was officially launched, focusing on exploring young and unique film and television projects. It plans to invite 10 young directors to shoot 10 major online movies.????????

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Cheng Wu, vice president of Tencent Group and CEO of Tencent Pictures, all

14 projects have appeared in "Ten Cold 2","Tianya Mingyue Knife","My Name is Bai Xiaofei", etc.

"At the beginning of the establishment of Tencent Pictures, we proposed 'not to do film and television in isolation." Cheng Wu, vice president of Tencent Group and CEO of Tencent Pictures, said at the scene that Tencent Pictures is exploring, on the one hand, making every effort to create and participate in high-quality film and television works, and on the other hand, pursuing pan-entertainment linkage with literature, animation, and games.

At the press conference, Cheng Wu synchronized the important progress of 14 released film and television projects.

In terms of movies, Tencent Pictures once again cooperated with Legendary Pictures after "Warcraft" to jointly produce "King Kong: Skull Island" and deeply participated in the film's publicity and distribution work in China. At present, the film's box office has reached 1.15 billion yuan in mainland China, and the global box office has reached nearly 600 million US dollars. Next, the domestic horror film "Evil", the second-dimensional animated film "One Hundred Thousand Cold Jokes 2", the comedy film "The Unparalleled Expert" that combines "food" and "kung fu" elements, and the cooperation with Gongfu Pictures "The Generation of Goblins" will also be released one after another; the domestic science fiction film "Star Creator" adapted from Tencent Animation IP also launched in Xinjiang at the end of last month.

In terms of drama series, the urban legal emotional drama "The Successor" is being broadcast simultaneously on Dragon TV and Tencent Video; at the same time, the annual fantasy drama "Chosen Heaven" starring Lu Han is also being broadcast on Hunan TV and six major video platforms. In June this year, the suspense boutique online drama "Antiques Bureau Central Bureau" will also officially launch. In addition, the youthful drama series "National Assault" adapted from Tencent Game IP will also be launched at the end of this year; the TV series "Tianya Mingyue Knife" adapted from Gu Long's novel will be directed by Director Zhang Li; led by the Propaganda Bureau of the Ministry of Public Security, the series "There is no Fraud in the World" created by the gold medal creation team of "Serious Crimes Group Six" will be launched at the end of April and is expected to be broadcast next year; Tencent Pictures invited the famous screenwriter Mr. Wen Haojie as the chief screenwriter of the TV series adaptation of the epic masterpiece "Tibetan Code", and invited the new generation screenwriter Yang Zhe's team to join. At the same time, it will also invite Hollywood screenwriters to serve as script consultants and participate in the creation, hoping to set a benchmark for the 2019 series through joint development by Chinese and American screenwriters.

In addition to movies and TV series, Tencent Pictures is also actively carrying out broader pan-entertainment linkages and international cooperation. The stage play "My Name is Bai Xiaofei" produced by Tencent Pictures and Kaixin Mahua last year is on a national tour and the venues are packed out. Recently, Tencent Pictures has also confirmed that it will cooperate with the Free Association of the United States to develop the movie "I am Bai Xiaofei" and will invite David F., director of "Wrath of Gong". Sandberg and well-known screenwriter Matt Lieberman co-created the film. In addition, Tencent Pictures is also working with Aha Entertainment to develop the full copyright of "Ace Censor". "Ace Censor" is Tencent Animation's campus joy and popularity IP.

Tencent Pictures '2017 film list is expected to be announced at Tencent Pictures' annual press conference on September 17 this year.

Huang Jianxin is appointed as the producer of the big movie of the same name.

From right to left: Cheng Wu and Huang Jianxin

's adaptation of the novel of the Reading Group is on Hunan Satellite TV, Tencent Video, Mango TV, iQiyi, LeTV Video, Sohu Video, Youku Video and other platforms. The current premiere rating has exceeded 1, and the total network volume has exceeded 500 million within 32 hours of launch. With the popularity of TV series, the linkage between movies, comics, cultural, and dramas on the IP of "Chosen Heaven" has also begun one after another.

Cheng Wu announced that the producer of the big movie "Chasing the Sky" will be Huang Jianxin, the famous producer and director. Director Huang Jianxin also came to the press conference. He said: "The development of the Internet has a great impact on traditional cultural fields, such as books, newspapers, etc., but one exception is movies. The high degree of marketization of movies and the degree of marketization of the Internet are matched with each other, and the cooperation between the two has formed a win-win situation. "Zetian Ji" is a fantasy literary work that has a great influence on the Internet. The style is unrestrained, with endless changes, the plot is unconventional, full of imagination, and is very popular among readers. So adapting it into a movie is a challenge for me. I like challenges.

At the same time, Teacher Huang Jianxin also said: "The reason why I chose" Chitian Ji "is because I like the two words 'Chitian'. This spirit of changing days and destiny through hard work is a must-have experience for every young person when he grows up. The mentality of young people not succumbing to their destiny and striving to change their own future while growing up is a common theme of ideals that cannot be avoided during human growth, so it has great coverage. This is the meaning of "Chosen Heaven". Another point is because of Tencent. For a long time, in many chats with President Cheng Wu, I deeply felt the aggressive power of a new cultural form and cultural connotation. For example, the concept of error correction mechanism, for example, the concept and meaning of interactive symbiosis. Intuition tells me that these new things will definitely affect traditional movies and inject new life energy into movies. I am willing to learn, improve, and change myself through cooperation with the Tencent team, so that I can make better movies. So, I cherish this opportunity very much."

Along with the launch of the TV series, the mobile game "Zitian Ji" has also opened reservations simultaneously, and it is expected to be launched during the summer to pick up the TV series. Compared with novels and TV series, the immersive IP experience of games will meet users 'emotional needs for IP in a longer term. The authorized derivative products of "Zitian Ji" have also been launched simultaneously in Jingdong, Yuexianer Mall and other channels.

Reaching strategic cooperation with Gongfu Pictures At the press conference for the release of its first work "The Generation of Goblins"

this year, Tencent Pictures also announced that it has officially reached a strategic cooperation with Gongfu Pictures, and Cheng Wu has become a director of Gongfu Pictures. The first work of the two parties,"Generation of Goblins", will be released this year. Next, Tencent Pictures also jointly invested and announced other projects of Gongfu Pictures. In addition, the pan-entertainment IP on Tencent Mutual Entertainment's literature, animation, games and other platforms will also be open to Gongfu Pictures to jointly create high-quality IP.

At the press conference, Cheng Wu introduced that the cooperation between the two parties was finalized at the end of last year. In the future, the two parties will work closely and cooperate in depth at three levels: first, based on Tencent's rich IP content for film and television adaptation; second, It is based on the cooperative development of original and high-quality film and television works in Chinese; third, it is to carry out extensive pan-entertainment linkage based on high-quality film and television works, hoping that through the joint efforts of both parties, it will bring film and television works with industrial blood and pan-entertainment temperament to the audience.

"Last year, I had a chat with Guofu Teacher. What impressed me most was not his perfect balance between film art and film business, but his constant emphasis on the essence of film-the importance of story creation. as he said,"to be successful, a project must be able to impress itself, investors, and audiences." And I've always believed that what we love will lead us to meet the people we deserve." Cheng Wu said.

At the press conference, Chen Guofu, founder, producer and director of Gongfu Pictures, and Tao Kun, general manager and producer of Gongfu Pictures, also came to the scene. Regarding the cooperation with Tencent Pictures, Chen Guofu said humorously: "Just after hearing the three tasks set for us by Tencent Pictures in the background, the pressure was so great that I didn't want to go on stage. When will I work until I retire? I will try my best to go back to the script meeting! Then he joked,"Next, my partner Tao Kun will also talk about our 'requirements' for Tencent Pictures on behalf of Gong Fu." Tao Kun said: "Gongfu Pictures is a very young company and a relatively traditional film company. Due to the current development of the information market and the upgrading of many content itself, in addition to leveraging its strengths and advantages in films, Gongfu Pictures will also make efforts in other aspects such as dramas. Of course, this is also a brand new attempt for us. We hope that through cooperation with Tencent, we can transform Tencent Pictures 'high-quality IP through our transformation and upgrade good content."

The establishment of the deputy brand "Chunteng Film Workshop" and "Biyi New Film Plan" was officially unveiled. In

addition to cooperating with industry giants, Tencent Pictures also attaches importance to the new forces in the industry. At the press conference, Cheng Wu announced that in order to provide specialized and long-term support for young filmmakers and support film and television projects with a unique spirit of exploration, Tencent Pictures has officially established the sub-line brand "Chunteng Film Workshop."

Since its establishment, Tencent Pictures has continued to pay attention to and support the growth of young film and television talents. "Everyone should have heard of a project called NEXT IDEA. For six years, we have continued to focus on young talents and creativity. This project has also received the care and help of many industry colleagues, which makes us more determined that we will continue to do NEXT IDEA for a long time." Cheng Wu introduced the origin of "Chunteng Film Workshop". It is reported that the 2017 NEXT IDEA Youth Film and Television Talent Program will also be launched in May.

The first project under the "Haruteng Film Workshop"-"Biyi New Film Project" was also officially unveiled. The plan will be based on the original comic IP of 10 Tencent Animation to explore film and television adaptation and pan-entertainment. It will be jointly launched by Tencent Pictures, iQiyi, 20th Century Fox, New Studio, Bole Pictures, and Venomous Tongue Films. Song Jia, General Manager of iQiyi Film Copyright Cooperation Center, Tomas Jegeus, President of 20th Century Fox International Production, Yin Xingliang, CEO of New Studio, Chen Hao, General Manager of Bole Pictures, Partner of Venomous Tongue Films and Project Director Dong Shu also visited the press conference, and joined Cheng Wu, Chen Hongwei, Deputy General Manager of Tencent Pictures and General Manager of Dameng Film Studio, and Zou Zhengyu, General Manager of Tencent Interactive Entertainment and Animation Business Department to launch the project.

Cheng

Wu said that there were two original intentions in selecting the "Biyi New Film Project" as the first project of the "Chunteng Film Workshop". "One is that our Tencent animation platform has a large number of high-quality original animation IPs. Can these IPs be incubated in an innovative and feasible way? The other is based on Tencent Pictures 'exposure to a large number of young director talents through platforms such as NEXT IDEA, whether there is a more systematic way to help them grow. "

The 10 works of the" Biyi New Film Project "have been launched one after another since March 2017.

Exploring the three major business expansion of Internet publicity, authorization, and copyright creation,"making film and television in isolation" extends

to the publicity business, Tencent Pictures is gradually establishing an Internet publicity form based on user behaviors and preferences, hoping to make film and television information and marketing content More accurately reach users in the core circle. Cheng Wu introduced: "Last year's" Naruto Bo Ren ", we launched integrated marketing based on animation and games, opening up and leveraging the Chinese Naruto fan base; in the movie" Warcraft ", we accurately reached core users based on data models for the first time, which has contributed to the box office success in China; this year's" La Land "and" King Kong: Skull Island ", we continue to try to integrate Tencent's full-platform resources and promote the film's promotion in China with a more interesting interactive marketing method. There are still many things Tencent Pictures can do in this field, and we also hope to have more cooperation with you. "

In terms of licensing business, Tencent Pictures is also actively carrying out extensive industry cooperation. In the IP derivative development industry chain, Tencent Pictures looks forward to working together with partners such as Mattel International, GBG Li & Fung Group, Microfilm Times, and Jingdong Platform to create more diverse IP extension products and services for fans.

Finally, in terms of copyright creation business, Tencent Pictures will continue to explore copyright creation models that promote IP value-added. "The Strongest Soldier King","Journey to the West" and "Fighting Through the Sky" are three key cases under exploration.

"The Strongest Soldier King" is a high-potential literary work on the platform of Tencent's Reading Group. In the field of film and television, Tencent Pictures will gather Tencent Video's high-quality production and broadcast platform resources to start the first step in IP creation. In the field of games, Tencent Pictures will jointly use professional head resources such as Bao Open Platform and Mutual Love Interaction to carry out in-depth movie-game linkage, hoping to help "The Strongest Soldier King" evolve from a benchmark novel with military themes into high-quality IP.

"Xi Xing Ji" is a Hong Kong comic work. One year after the work was launched, the total number of clicks on the entire network exceeded 3 billion, and it won a high reputation of 9.8 points among comic users. For the development of "Journey to the West", Tencent Pictures will base on Tencent's many years of operating experience and follow a plan to add value step by step in animation, film and television, and games. Different from the past, Tencent Pictures will learn from Japan's animation production model and join hands with Baiman Company to establish an IP production committee to unify IP development planning. In addition, this year's "Xixing Ji" will also officially launch in the European, South Korean, and Southeast Asian markets through cooperation with world-renowned publishing companies such as Tanwen Kadawa, France's Talgao Group, and South Korea's Sinuo Group, starting the process of IP internationalization.

The third case is "Fighting Through the Sky". Tencent Pictures will join hands with Wanda Group and Reading Group to reach a permanent strategic partnership in a cooperation form that transcends projects, and jointly conduct comprehensive in-depth operations on the head IP of China's online literature "Fighting Through the Sky". Tencent Pictures looks forward to fully expanding the commercial volume of IP through such a closer collaboration method and exploring new possibilities for IP operations in China.

The

following is the progress of the film and television project:

"King Kong: Skull Island" was released on March 24,

2017."The Heir" was broadcast on April 14, 2017

."Chosen Heaven" was broadcast on April 17, 2017

."The Ultimate Master" was released on July 7,

2017."Evil" was released in 2017

100,000 Cold Jokes 2 "was released in 2017.

" The Generation of Goblins "was released in 2017

." Star Builder "was launched in March 2017

." There is no fraud in the world "will be launched at the end of April

2017." Antiques Bureau Central Bureau "will be launched in 2017.

" National Assault" will be launched in June 2017 Launched in 017,

" Tibetan Code" will be released in 2019.

" Biyi New Film Project" will be launched one after another starting in March 2017

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Editor: queenie