's discussion of the two conferences| What are the key tasks of the government in China's film, TV series, and online audio-visual industries in 2017?

The National Press, Publication, Radio, Film and Television Work Conference held in early 2017 put forward clear goals and requirements for this year's press, publication, radio, film and television work. The various bureaus and bureaus of the State Administration of Press, Publication, Radio, Film and Television quickly implemented them and made arrangements for various key tasks. The director of the Film Bureau and the director of the TV Drama Department are specially invited to talk about their work priorities in 2017.

2017 is an important year for the implementation of the 13th Five-Year Plan and a year for deepening supply-side structural reforms. The National Press, Publication, Radio, Film and Television Work Conference held in early 2017 put forward clear goals and requirements for this year's press, publication, radio, film and television work. The various bureaus and bureaus of the State Administration of Press, Publication, Radio, Film and Television quickly implemented them and made arrangements for various key tasks. Next, Zhang Hongsen, Director of the Film Bureau, and Mao Yu, Director of the TV Drama Department, are specially invited to talk about their work priorities in 2017.

Zhang Hongsen, Director of the Film Bureau: Continue to promote the prosperity and development of the film industry

and define 2017 as the "Year of Film Quality Promotion". Focusing on the central work and important anniversaries of the Party and the country such as the convening of the 19th National Congress of the Communist Party of China, the Film Bureau must make every effort to organize the creation, production, distribution and screening of relevant theme films, and strive to use high-quality key films to present gifts to the Party. Steadily advance the creation plan of "100 Main Theme Films" and strive to make new progress and breakthroughs. Make every effort to implement the film quality strategy and continue to improve the quality of domestic films.

Pay close attention to the "Film Market Regulation Year". Better use legal means to strengthen market supervision, use technical means to improve system ticketing services and management functions, and coordinate the healthy and stable development of the film market. In terms of combating piracy, we must further cultivate and establish public copyright awareness; reduce piracy dissemination online platforms; propose regulatory measures for "private movie bars"; strengthen cooperation with public security and copyright departments to prevent and crack down on piracy. Continue to promote the development of the Art Film Alliance: encourage and guide local governments to support it in terms of policies, mobilize government and social forces to provide appropriate subsidies for the screening of art films, and introduce excellent foreign art films for screening.

Promote films to go global and create "ten brands, one project". Continue to promote the pace of China films going global and enhance the international status of China films. Carefully build the China Film Festival of the top ten overseas brands to radiate more overseas audiences through centralized screenings in important cities around the world. Steadily promote the overseas layout of "China films, universal screening", and continuously expand the channels and networks for the distribution and screening of China films.

Focus on the screening project of "Well-off China, Rich and Beautiful Countryside". Taking this as a starting point, we will promote the comprehensive quality improvement and upgrading of rural film public welfare screenings; improve movie-viewing conditions, transform farmers 'audiences from "seeing movies" to "optimistic about movies", and improve public service levels and audience satisfaction.

Vigorously publicize and implement the Film Industry Promotion Law. We will do a good job in revising and cleaning up the "Film Management Regulations" and related regulations and normative documents, improve the film regulatory system, and improve the overall level of film legalization.

Mao Yu, Director of the TV Drama Department: Creating high-quality screens, strengthening broadcast regulation and

creating high-quality masterpieces has always been the top priority in TV drama management. We will take the "Selection Plan for 100 Key TV Dramas from 2016 to 2020" as the starting point, adopt dynamic and ledger management methods, focus on guidance, supervision and inspection, timely supplements, and improve services. Closely focusing on important publicity periods such as the convening of the 19th National Congress of the Communist Party of China, the 90th anniversary of the founding of the Communist Party of China, and the 20th anniversary of the return of Hong Kong, we will pay close attention to key plays such as "In the Name of the People","The Backbone","The Founding of the Army","Autumn Harvest Uprising","My 1997", and "White Deer Plain", and strive to make more outstanding works with profound thoughts, superb art, and well-produced qualities become the main force on the TV screen.

Efforts to bring good works into good time periods and platforms are another focus of work. We will strengthen broadcast control functions, improve the structural management measures for TV drama broadcasts on satellite channels, strengthen positive guidance on TV station purchase standards, and ensure that excellent works on major revolutionary history, rural areas, ethnic minorities, children, military and other themes can be broadcast in prime time. Through platform guidance, we can stimulate the enthusiasm of front-end creation and production, so that excellent works can receive the value they deserve.

In 2017, with the convening of the National TV Drama Work Conference and the promulgation and implementation of relevant policies, support and guidance measures covering all aspects of TV drama creation, broadcasting, commentary, and going global will protect the healthy development of the industry. We will adhere to the coordinated development of quantity and quality, support and supervision at the same time, promote supply-side reforms, improve the construction of the market system, and promote the transformation of the TV drama market in a rational and mature direction.

Luo Jianhui, Director of the Online Audiovisual Program Management Department: Strengthening the construction and management of new audio-visual media

In 2017, we will implement the instructions and requirements of the Party Committee of the Central Committee and the State Administration of China on strengthening the construction and management of new media, combine the management status and development trends of the online audio-visual program service industry, and follow the idea of paying equal attention to construction and management, paying equal attention to main management and content management, and consistent online and offline content standards, vigorously strengthen the construction and management of new audio-visual media to ensure that online audio-visual programs always promote the main theme and transmit positive energy. Create a good atmosphere of public opinion for the convening of the 19th National Congress of the Communist Party of China.

Efforts will be made to improve the scientific management mechanism of online audio-visual content. On the basis of strengthening the management of online homemade programs and introduced programs in recent years, in the second half of 2016, the State Administration of China strengthened the planning, construction and management of key online homemade programs, strengthened the management of online audio-visual program live broadcast services, and strengthened communication on online social platforms such as Weibo and WeChat. Audio-visual program management issued separate documents, basically establishing a new audio-visual media content management system including online homemade programs, introduced programs, live programs, and social platform programs. In 2017, in accordance with the spirit of relevant documents, we will focus on implementing the standardized management of online variety shows, online feature films, online audio-visual live programs, and "two micro-end" communication audio-visual programs.

Efforts will be made to strengthen guidance on the construction of audio-visual new media platforms and content. Continue to take the China Online Audiovisual Conference and the selection of excellent online audio-visual programs such as "Promoting Socialist Core Values and Jointly Building the China Dream" as the starting point, increase the guidance for the construction of new audio-visual media, actively promote the integrated development of radio and television traditional media and emerging media, and vigorously promote the creation and dissemination of excellent online audio-visual programs.

Continue to promote the standardized development of various audio-visual new media formats. Continue to promote various tasks in the comprehensive promotion stage of triple play and promote the orderly development of triple play business; focus on the construction of an Internet TV integrated platform to promote the healthy development of the Internet TV industry; further promote the standardized development of mobile Internet audio-visual program services; actively and steadily Promote pilot work of special management units in the field of information network communication audio-visual program services.

Editor: yvette