Liu Wenjuan, Vice President of Aha Entertainment: The entire industry chain of the comic book "Ace Censor" will be developed

In the "Outlook and Future Capital" branch venue of this summit, Liu Wenjuan, vice president of Aha Entertainment, gave a keynote speech entitled "New Opportunities for the Second Dimension". She used the comic book "Ace Censor", which Aha Entertainment collaborated with Tencent as an example to share the huge spending power of the secondary population.

Focusing on new developments in the pan-entertainment industry and exploring new trends in pan-entertainment integration, the 2016 China Pan-Entertainment Innovation Summit hosted by Art was held as scheduled at the China World Hotel on November 29. This year's summit has the theme of "Touching the Future". Within two days, four major venues and a special event for the promotion of the Arts and Arts Fair will be dedicated. The venue will include a total of 13 roundtable discussions and 30 wonderful speeches. After six years of development, the Arts and Entertainment Summit has become an important platform to focus on industry hotspots and explore future trends. ENAwards has also become the most authoritative pan-entertainment award in the industry.

In the "Outlook and Future Capital" branch venue of this summit, Liu Wenjuan, vice president of Aha Entertainment, gave a keynote speech entitled "New Opportunities for the Second Dimension". She used the comic book "Ace Censor", which Aha Entertainment collaborated with Tencent as an example to share the huge spending power of the secondary population. Liu Wenjuan said that he has made preparations for the development of the entire industry chain for "Ace Censor". The first season of the online drama will be launched in the summer of 2017, and the second season will be held during the winter vacation of 2018. There will be e-sports content after that.

The following is a transcript of the speech:

Liu Wenjuan:

Recently, there was a game that was very popular, occupying the top three on the list. It conquered the circle of friends overnight. The game is called "Yin Yang Master" and is currently the most profitable secondary game in the China market. Conservative data estimates that the monthly production volume has exceeded 1 billion yuan. Tencent's animation advertisement, which was wildly circulated in the circle of friends, exceeded one million views in just 2 to 3 hours, and transformed tens of thousands of people to download Tencent's animation APP, increasing its ranking by more than 100 places. Both have a label, secondary.

Many big shots in the industry have always asked me what the advantages of secondary yuan are. The secondary element industry is in a stage of rapid development. From 2013 to 2016, our pan-secondary element and secondary element users have continued to grow steadily. Tencent alone has more than 90 million monthly active users. At the same time, the country also attaches great importance to the second yuan product and has launched a number of industrial support policies this year. As of the end of 2014, the total output value of China's animation has exceeded 100 billion yuan. Such data will exceed 200 billion yuan in 2020.

So what kind of people are they? They are very young. Let's use comics as an example below. They account for more than half of the people aged 14 to 26 and are the most important group of people. These secondary people who are deeply influenced by animation have good entertainment consumption habits and a very high Internet demographic dividend. As they grow, their communication capabilities, economic strength and consumption power will be further enhanced, and the extension and economic benefits of the secondary concept will also become greater and greater.

We often see a second-dimensional group chasing their TV series, games, etc. for their favorite IP. Let me use "Ace Censor" to talk about it. On the Tencent Animation platform, there are 29 comic works with more than 1 billion readings, while "Ace Censor" comics have more than 4 billion readings, and animations have more than 500 million clicks. Both comics and animations have more than Tencent Animation's value. We have prepared for such a good IP for the development of the entire industry chain, and have done a lot of work and achieved very good results. From this table, you can clearly see our entire development plan for Ace Censor IP. We will launch the first season of the online drama in the summer of 2017, and the second season will be in the winter vacation of 2018. Especially when we are in the research and development and testing stage, we have announced the official trailer in July this year and will be released in 2017. Summer and first season.

Speaking of derivatives, with the launch of our Ace Yushi Mobile Games, we will also have e-sports content. At the same time, our Aha Entertainment has also invested in many excellent secondary yuan clubs. Through content to provide online and offline performances, as well as IP real estate, we have already taken a look at some better locations. Everyone rented them to create an exhibition with a secondary yuan theme, gathering all secondary yuan people here and becoming a center of consumption.

Then in addition to the ace censor, he also cooperated with Tencent and CCTV on "Football Heroes" and "Gun Girl".

Editor: Nancy