Netflix CEO: The world is accepting Internet film and television services without advertising harassment

On Wednesday, Netflix, the world's largest copyrighted video website, announced its fourth-quarter earnings report, showing that paid subscribers have once again experienced rapid growth. Hastings, CEO of the company, said that the rapid growth of users shows that the world is accepting Internet film and television services without advertising harassment.

On Wednesday, Netflix, the world's largest copyrighted video website, announced its fourth-quarter earnings report, showing that paid subscribers have once again experienced rapid growth. Hastings, CEO of the company, said that the rapid growth of users shows that the world is accepting Internet film and television services without advertising harassment.

According to the US financial news website CNBC, at the earnings analyst meeting held that day, Hastings said that people are adapting to online video services that are on-demand and have no advertising interference. He said that through copyrighted video services, netizens can watch the programs they want to watch anytime and anywhere, and this demand is growing.

In the fourth quarter of last year, Netflix added 7.05 million subscribers, far higher than the forecast of 5.2 million in the third quarter of last year. Among them, the vast majority of user growth comes from markets outside the United States.

Netflix started in the United States, but, like YouTube, has quickly become international. The company's services have penetrated hundreds of countries and regions around the world, and has launched localized film and television programs in some markets.

Netflix is also planning to launch online film and television services in the China market, but this plan has not made significant progress.

Unlike YouTube, Netflix relies mainly on movies and TV series. Some of the TV series come from content that has already been broadcast by TV stations, but its core content is exclusively produced TV series and movies.

Ted Sarandos, the company's chief content officer, said at an analyst conference that the main driving force for new user registrations comes from original TV series, of which more than half of the TV series searched for by users are original works by the company.

In the future, Netflix will also arrange for 42 TV series to be broadcast, including "Iron Fist" and the comedy "Santa Clarita Diet".

Executives said that Netflix has good prospects for developing users because starting this year, many original TV series will be filmed for a second season, and these content is already supported by good on-demand rates from the previous season.

Under the influence of Netflix, video websites such as Amazon and Hulu in the United States have also begun to produce original TV series and movies on a large scale. In the China market, many video companies are also filming and producing TV series, variety entertainment programs, reality shows and other content.

Netflix's huge success has also attracted Apple's attention. Recently, Apple executives confirmed to the media that the company will enter the field of original film and television and broadcast it through Apple's Music client. However, the specific TV series or movie content that Apple will invest in in and produce in the future is not yet known.

The popularity of online drama chasing has also caused a huge blow to traditional cable TV and satellite TV, and users continue to lose. Many younger generations have become "cord cutters" who have stopped using cable TV. The current monthly subscription fee for online film and television services is nearly US$10, which is far lower than the US$80 to 90 for traditional cable TV (hundreds of TV channels that consumers don't need are forcibly bundled).

Editor: yvette