The Shanghai Cultural Development Foundation will provide funding for online literature and online drama related projects

The Shanghai Cultural Development Foundation issued an announcement today to add and adjust the first phase of funding application projects this year. Among them, the pilot implementation of funding for online literary and artistic creation, and cultural funding extends an olive branch to online literary creation, creating a precedent in China, which is a highlight.

Original title: The Shanghai Cultural Development Foundation has added and adjusted funding application projects to ignite creative enthusiasm in all aspects.

Cultural funding has extended an olive branch to online literary creation

. It has no sense of belonging, and it is difficult to balance the orientation of creative interest between real income and literary and artistic dreams. ---Over the years, although creators of online literature and art have enjoyed the laughter and abuse of the Internet Jianghu, they are still surrounded by confusion. Just as the number of netizens in China reaches a new high of 668 million, Shanghai's online literary and artistic creators may "get out of trouble" and are no longer scattered.

The Shanghai Cultural Development Foundation issued an announcement today to add and adjust the first phase of funding application projects this year. This is a new measure launched by Shanghai to implement General Secretary Xi Jinping's speech at the symposium on literature and art and the spirit of relevant documents such as the "Opinions of the Central Committee of the Communist Party of China on the Prosperity and Development of Socialist Literature and Art" and "Several Policies on Supporting the Inheritance and Development of Opera" to promote the healthy, prosperous development of literature and art. Among them, the pilot implementation of funding for online literary and artistic creation, and cultural funding extends an olive branch to online literary creation, creating a precedent in China, which is a highlight.

Guiding online creation is no longer labeled as an

"otaku" based on click rate, but has to believe that "click rate is vitality." In preliminary research, the foundation found that these seem to be the two major shortcomings in current online creation. But they also learned that some online literature writers are not willing to close their doors to create a single popular genre of novels, nor are they willing to waste their youthful talents just for click-through rates. Many online writers, like traditional literary authors, grew up in printing culture, and the literary samples in their hearts are printed matter. In their hearts, there will also be such a desire-to create literary works with mainstream cultural value, and to desire that their creations can be recognized by the mainstream publishing industry. The ecosystem of online dramas is similar. Among the screenwriters, there are also outstanding creators who are not satisfied with purely "attracting attention" and "chasing click rates." In terms of long-term development, among these online literature writers and online drama script creators, there may be the backbone of future literary and artistic creation.

It is precisely because of this large number of "reserve teams" that in order to guide the creation of a number of excellent online literary and artistic works, promote the innovative integration of traditional literature and art and online literature and art, encourage the online dissemination of excellent works, stimulate the creative vitality of online culture, and enhance the positive energy of online literary and artistic works, the Shanghai Cultural Development Foundation will first consider funding projects related to online literature and online drama this year.

The foundation's support for online literature will be mainly reflected in two aspects. The first is to support online writers in creating works that reflect mainstream cultural values, and provide financial support for the aggregation, publication, evaluation and promotion of such works; the second is to support relevant associations and websites to organize study and training and work reviews for online writers, providing Internet writers with In-depth access to real life and create conditions for understanding the current social situation. In addition to the dimension of online creation, the Foundation will also provide funding from the dimension of traditional literary creation, including funding for the digital publication of excellent original works of traditional writers, and supporting excellent traditional literary styles such as novels, documentary literature, and poetry. The dissemination of correct literary criticism on the Internet.

In terms of online dramas, large-scale online drama series and online movies produced or commissioned by video websites and specially broadcast on online platforms are gaining more and more audiences and influence. People have the impression that the website is not short of funds. But surprisingly, some online broadcast platforms reported in the survey that they actually hope to receive government guidance and guidance on creative projects, and hope to encourage them to create works that reflect mainstream cultural values through funding. To this end, the Foundation will learn from Shanghai's practice of funding TV drama creation over the years, organize industry experts to review the applied online drama scripts, and put forward revision opinions if necessary, select better scripts from them to fund and encourage filming.

The new funding for the external translation and promotion of excellent literary and artistic works is specially

designed to promote the "going global" of Chinese culture. The Shanghai Cultural Development Foundation has added a new funding project for the external translation and promotion of excellent literary and artistic works this year. The Shanghai City Press and Publication Bureau launched the "Foreign Translation Plan of Literary Works" last year, and the Foundation also provided funding for the "going out" performances (including tours, commercial performances, and exchange performances) of the Shanghai Academy of Arts and Art Troupe, all of which have achieved certain results. This year, the Foundation has added a special funding project for "External Translation and Promotion of Literary and Artistic Works". In addition to continuing to support excellent external exchange activities in literature, stage art, film, television series, stage art films and artistic documentaries. External translation and promotion of China's stories and China's voices to the world, in order to better cooperate with the "Belt and Road" strategy and the country's cultural exchange and cooperation plan. Promote the excellent culture of the Chinese nation.

Increase funding for opera development, talent training, and literary and artistic criticism

As a platform established by Shanghai City to fund literary and artistic creations and cultural performances, exhibitions, and foreign cultural exchanges across the city, in recent years, the Foundation has provided support for literature, film and television, and stage drama creation, support for literary and artistic criticism and talent training, have achieved good social results. In this new measure, the foundation has strengthened funding for related projects such as opera development, talent training, and literary and artistic criticism on an existing basis.

In order to implement the "Several Policies on Supporting the Inheritance and Development of Traditional Opera", the Propaganda Department of the Municipal Party Committee has increased the amount of 5 million yuan to the special fund for the art development of the Shanghai Opera Art Center affiliated to the foundation this year, which will be used for the plays of the academies affiliated to the Shanghai Opera Art Center. Creation and talent building. In addition, the Shanghai Cultural Development Foundation will also increase funding for the inheritance and development of opera to other state-owned and private academies in the city, and encourage and support the academies to "collect a batch of new creations, organize and adapt a batch, buy and transplant a batch of opera scripts, support the opera performance and talent training of the academies, so as to cultivate a good environment conducive to the survival, spread, produce high-quality and famous opera, and inherit and develop Chinese opera art. At the same time, in order to cooperate with the implementation of the "one group, one policy" reform of the Shanghai Literary and Art Academy, the Foundation has added creative topic selection incubation R & D projects to conduct major creative projects planned by the Literary and Art Academy to create 100 excellent works during the "Thirteenth Five-Year Plan" period. Subject selection incubation and R & D funding. The funding is mainly used for the academy's expenses in planning and demonstration of the play, collecting data and materials, and in-depth life of the main creator.

Literary and artistic criticism is the mirror and good medicine for literary and artistic creation. It is reported that the foundation will expand and strengthen the scope and intensity of funding for literary and artistic criticism this year. In addition to continuing to fund the literary and artistic review pages of major news media in Shanghai and increasing review fees, the Foundation will also increase funding for the creation of original works and the promotion and review of excellent works, with special emphasis on "early participation of critics in creation" to provide positive leadership for creation. These literary and artistic criticism subsidies not only include the review and guidance of stage art, film and television drama works in the creation process, but also support various review and discussion activities to revise and polish original works; they are not only used to review and discuss newly created works, but also support their promotion and promotion. and aesthetic guidance to the audience; while funding the city's works, they also provide funding for learning and reference seminar activities on high-quality performances from other provinces and cities in Shanghai to improve Shanghai's creative level.

In terms of talent training, the foundation has the "Shanghai Literary and Art Talent Fund", and in 2013, it added a support project for young screenwriters. This year, we will mainly support the training of creative talents such as stage art, film and television, as well as improving the ideological and cultural qualities of young and middle-aged actors, the project planning, topic selection judgment and repertoire building capabilities of the academy and film and television production units, as well as the creative team. Systematic training in concepts and creative abilities.

Editor: vian