The State Administration of Radio, Film and Television and other five ministries have jointly issued heavy policies, and the reform of cultural enterprises will be implemented separately.

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According to the strategic orientation, function, present situation of reform and development, as well as the scope of main business and core business, state-owned cultural enterprises are divided into five types: news and information service, content creation and production, communication channels, investment operation and comprehensive management. differential treatment and classified reform will ensure the maintenance and appreciation of assets and enhance their core competitiveness. In order to implement the guiding opinions of the CPC Central Committee and the State Council on deepening the Reform of State-owned Enterprises (Zhongfa [2015] No. 22) and the Office of the CPC Central Committee.

at present, this document has not yet been made public, only a brief message released by the office of the leading group on the supervision and management of state-owned assets of central cultural enterprises on the official website of the Ministry of Finance.

not long ago, five central ministries and commissions issued the opinions on deepening the classified Reform of State-owned Cultural Enterprises. This means the opening of the curtain of in-depth classification reform of state-owned cultural enterprises.

some authoritative scholars have proposed that we should rethink the reform of state-owned cultural enterprises: first, we should not blindly copy the train of thought of the reform of state-owned enterprises; second, we should refine the classification of state-owned cultural enterprises; third, the orientation of reform should be reconsidered.

for the new policy, according to some information, it is not difficult to see the following characteristics.

first, the specification is high and the significance is important.

this opinion was jointly studied and promulgated by five ministries and commissions: the propaganda Department of the CPC Central Committee, the Office of the Central leading Group on Cyber Security and Informatization, the Ministry of Finance, the Ministry of Culture, and the State Administration of Press, publication, Radio, Film and Television.

second, this opinion is a refinement and promotion of the previous central policy.

the policy of the Central Committee is embodied in two previous documents:

1, "guidance of the CPC Central Committee and the State Council on deepening the Reform of State-owned Enterprises" (Zhongfa [2015] No. 22): state-owned enterprises are divided into commercial and public welfare categories, treated differently and reformed according to categories.

2. The guidance on promoting State-owned Cultural Enterprises to give priority to Social benefits and realize the Unification of Social and Economic benefits issued by the General Office of the CPC Central Committee and the General Office of the State Council (issued by the Central Office [2015] No. 50): it is clear that the assessment weight of social benefit indicators should account for more than 50%.

III. Cultural enterprise reform has its particularity

the leading group for the supervision and management of state-owned assets of central cultural enterprises pointed out that "under the framework of the reform of state-owned enterprises, cultural exception requirements are fully reflected and linked up with the functional definition and classification of state-owned enterprises."

IV. The reform of cultural enterprises should be divided into different categories.

according to the strategic orientation, function, present situation of reform and development, as well as the scope of main business and core business, state-owned cultural enterprises are divided into five types, treated differently and reformed according to classification, so as to ensure the maintenance and appreciation of assets and enhance their core competitiveness.

five types are: news and information service, content creation and production, communication channel, investment operation and comprehensive operation.

5. This reform will highlight the "enterprise" side.

the leading group on supervision and management of state-owned assets of central cultural enterprises put forward

according to the requirements of functional definition and classified reform of state-owned cultural enterprises, constantly improve specific plans such as performance assessment, management of leaders, and reform of income distribution system, put forward targeted and differentiated policies and measures, and earnestly implement them.

then, after dividing cultural state-owned enterprises into five categories, what specific measures will different categories be likely to apply?

summarizes according to the previous documents of the central government:

measures of news service enterprises

1, media structure adjustment, institutional innovation, media integration are added to integration;

2, separation of enterprises from enterprises.

3, separate editing and management, and prohibit mixed editing;

measures for content creation and production enterprises

1. Encourage listed state holding companies to inject all qualified assets into listed companies.

2. Explore capital ties or project cooperation of state-owned cultural enterprises, and carry out various forms of cooperation with private cultural studios, private cultural brokerage institutions, online literary and art communities, etc.

measures of communication channel enterprises

1, highlight security, advanced nature, innovative operation and management mechanism, and promote cross-regional mergers and acquisitions.

2. Radio and television transmission network enterprises should actively adapt to the new situation of the rapid development of the Internet and the further promotion of triple play, give full play to the role of the radio and television transmission network as a "firewall", speed up network integration and intelligent construction, promote technological transformation and business upgrading, and establish national digital cultural communication channels that are interconnected, safe and controllable.

measures for investing in operational enterprises

1. Explore strengthening the supervision of state-owned cultural assets mainly by managing capital, select some wholly state-owned cultural enterprise group companies, and carry out a pilot project to reorganize into state-owned capital investment and operation companies.

2. Set up a national cultural investment holding company, as a state-owned capital investment and operation company, to carry out joint reorganization and resource integration of some central cultural enterprises.

attachment: full text of the news on the official website of the Ministry of Finance

first, push forward actively and steadily. Under the framework of the reform of state-owned enterprises, it fully embodies the requirements of cultural exception and connects with the definition and classification of the functions of state-owned enterprises.

the second is to distinguish and classify. According to the strategic orientation, function, present situation of reform and development, as well as the scope of main business and core business, state-owned cultural enterprises are divided into five types: news and information service, content creation and production, communication channels, investment operation and comprehensive management. differential treatment and classified reform will ensure the maintenance and appreciation of assets and enhance their core competitiveness.

third, do a good job in organizing and implementing it. According to the requirements of functional definition and classification reform of state-owned cultural enterprises, we will constantly improve specific plans such as performance assessment, leadership management, and income distribution system reform, put forward targeted and differentiated policies and measures, and earnestly implement them.

Edit: yvonne