Shouying Media listed on the new three board layout, the film and television industry faces challenges

In the eyes of industry insiders, the film and television industry is a high-risk industry, and at the same time, market competition is becoming increasingly fierce. Whether Shouying Media can gain a foothold in this field remains to be continuously observed in the future.

Original title: Shouying Media's layout of film and television faces market tests

On March 6, Beijing Shouying Culture Media Co., Ltd.(hereinafter referred to as "Shouying Media") officially listed on the new three boards. All of Shouying Media's previous operating income came from the creation of advertising videos, but it is worth noting that at this stage Shouying Media is actively deploying its film and television business and becoming a co-producer of the movie "Happy Comedian". In the eyes of industry insiders, the film and television industry is a high-risk industry, and at the same time, market competition is becoming increasingly fierce. Whether Shouying Media can gain a foothold in this field remains to be continuously observed in the future.

Shouying Media was established in 2012. Its main business is the creation, shooting, and production of advertising promotional films. It currently has a film and television drama business department, a film and television advertising business department and an entertainment marketing business department. Data shows that in 2014, 2015 and January to June 2016, Shouying Media's operating income was 8.4677 million yuan, 21.9812 million yuan and 9.9878 million yuan respectively, and its net profit was 1.4036 million yuan, 1.5864 million yuan and 1.0284 million yuan respectively. Although according to the public transfer prospectus, Shouying Media did not receive income from film investment during the reporting period, the company is planning and investing in a number of film projects, including "Happy Comedian", which will be released at the end of this month, and "The True Character of Heroes","Lock Dragon Well","Comedy Star" and other film projects. According to Shouying Media's plan, the company is trying to build a commercial ecological chain with film and television dramas, film and television advertising, and entertainment marketing as the core.

Through observation, we can find that the film and television industry is currently facing increasingly fierce market competition. Not only does the annual output of domestic film and television works have to be relatively high, but it also has to face the pressure brought by overseas film and television works. In the view of investment analyst Xu Shan, in view of the rapid development of the film and television industry in recent years, which has attracted a large amount of capital attention and layout, Shouying Media will undoubtedly face competition from all levels when choosing to enter the film and television business, which will be a test for the company. Project selection, talent team building, fund use and allocation, etc.

In order to enhance its competitiveness, Shouying Media has also made relevant arrangements. According to public information, Cui Baozhu is currently in charge of the film, television and drama business department of Shouying Media. She is a well-known director and producer in Hong Kong. She has participated in the production of many film works such as "Crouching Tiger, Hidden Dragon","Kung Fu","Huo Yuanjia","Yangtze River No. 7","The Legend of the White Snake", and currently Cui Baozhu is also one of the shareholders of Shouying Media, accounting for 8% of the company's shares. In addition, Shouying Media has established cooperative relationships with directors, producers, producers, screenwriters such as Lai Wenzhuo, Feng Delun, Chen Wenqiang, Ding Ding and other directors, and has signed a "Strategic Framework Agreement" with the Youth Film Studio, which provides preferential investment rights for film projects of youth film studios and other units, thus gaining the opportunity to participate in high-quality film investment projects.

Xu Shan believes that having talent and project resources is the foundation for the development of film and television companies and can reduce risks to a certain extent. However, whether the company can gain a place in the market depends on whether the company can effectively use its resources to create films recognized by the audience. Film and television works, especially in the context of the film and television industry being in a period of adjustment, the audience has higher requirements and standards for film and television works and related companies. However, judging from the current situation, Shouying Media has not yet officially launched a film work to the market and accepted market testing. To what extent it can develop in the future, we still need to continue to observe.

Editor: Nancy