Best Media completed 20 million Series A financing mainly for the expansion of its film and television marketing team
Although the entertainment integrated marketing company Besti was established in 2011, and in a few years, Besti Yiteng, which focuses on the marketing of film and television projects, and China's first film and television entertainment new media matrix, Besti continues to innovate on the road to entrepreneurship. However, Yue Yunfei still feels a sense of crisis and believes that in the midst of industrial transformation and media environment upgrading, Besti's innovative power still cannot keep up with this era. "So, I think that also in the vertical segment of entertainment marketing,...
it is reported that this is the first financing in the six years since Best Media was founded, led by Rongzheng Capital, followed by noon Sunshine, Boyo Capital, Renren Games, and the company of well-known screenwriter Wang Liping.
original title: best Media completed 20 million financing, Rongzheng Capital led Investment, noon Sunshine and other institutions followed, and Entertainment Capital served as exclusive financial adviser
recently, entertainment integrated marketing organization Best Media officially completed the 20 million A round of financing, this round of financing by Entertainment Capital as the exclusive financial adviser.
it is reported that this is the first financing in the six years since Best Media was founded, led by Rongzheng Capital, followed by noon Sunshine, Boyo Capital, Renren Games, and the company of well-known screenwriter Wang Liping.
Best Media brings together the first batch of entertainment integrated marketing talents in the industry who are focused and perpendicular to the film and television industry. at present, the company has nearly 220 people. its business covers TV series marketing, film marketing, variety marketing, NetTV content marketing, film and television implantation and other major marketing matrix business.
this round of financing is not only used to supplement the company's liquidity, but also to expand the TV series and film marketing team, as well as the film and television business implantation team.
since its establishment in 2011, it has developed into a team of more than 200 people, with four wholly-owned subsidiaries, focused and vertical, allowing this team to take advantage of the explosive growth of the film and television industry in recent years. Become one of the leading integrated marketing teams in the marketing chain of the film and television entertainment industry.
speaking, Best Media may be a little low-key, but its services are familiar, such as Nirvana in Fire, Legend of Miyue, camouflage, Red Sorghum, and two families in Wenzhou. Among them, five TV dramas have been shortlisted for the White Magnolia Award, the highest award for Chinese TV series in 2016.
Mi Lei, director of investment and investment of Fang Rongzheng, the leader of this round of financing, said that competition in entertainment content is becoming more and more fierce, which is bound to lead to more and more important back-end marketing.
"Best already has an important position on this port, occupies the commanding heights, forms its own brand and scale advantage, and maintains a good cooperative relationship with the leading film and television companies in the industry. We also appreciate his management team, which is run by people with many years of experience. "
it is worth mentioning that, compared with other film and television marketing companies, Best Media also has a powerful new media marketing matrix.
this is the "occasional" acquisition of Best in the process of exploring and studying the characteristics of new media. The new media incubated by internal entrepreneurship has made the unique company of cooking Xiaoxian. Now its official accounts such as cooking Xiaoxian, Xiaoxian movies, director gang, Entertainment New Watch, Star pickers and other official accounts of Wechat have become important self-media in the industry.
Cooking Xiaoxian is the exclusive new media partner of the 2016 Shanghai Television Festival. At the same time, it also has media strategic cooperation with Hunan Satellite TV, Jiangsu Satellite TV, Zhejiang Satellite TV and many other platforms and programs. In addition to operating its own media, it also uses the strategic cooperation model to sign a number of new media accounts with well-known film and television commentators and media people.
in addition, cooking Xiaoxian also dabbles in the short video content on the tuyere.
the two short video programs "speak first" and "Star pickpockets", developed in 2016, have a cumulative total flow of nearly 190 million times. It is understood that after this round of financing, Cooking Xiaoxian will focus on self-media, short videos and live entertainment to produce more content in the mode of self-operation and signing cooperation, and Best will achieve the re-upgrade of content marketing.
Best Media employees and partners are willing to turn Yue Yunfei, the founder of the company, into an "otaku". Yue Yunfei said that the marketing industry is changing. In the past, marketing planning, advertising and public relations companies felt very big with 400 to 500 people, but later, there was a blue cursor in the field of marketing advertising and public relations companies, which has become a listed marketing group with thousands of people. Only such a team can have the combat effectiveness and market competitiveness of a large marketing campaign.
"therefore, I think that in the vertical subdivision of entertainment marketing, entertainment marketing groups with more integrated marketing power will also be needed. now the requirements of entertainment project marketing are getting higher and higher. it is no longer a company with a few or a dozen people to do the whole case, but requires project management, strategic planning, creative copywriting, all-media management, video vision and even accurate fan interaction team collaboration. It is a trend that nearly 30 to 40 people will be involved in a project. "
< strong > Entertainment value Marketing first Brand: cooking fresh + short Video Matrix < / strong >
now it is in the period of user iteration, and the marketing environment of entertainment content is changing rapidly.
in Best, there is a 9000-year-old name in a research group called value Marketing, which refers to the post-90s and post-00s two groups of heavy users of entertainment content. Best is working with the Union University School of Management in a research lab to analyze and study the interest habits, catalyst habits and entertainment consumption behaviors of 9000-year-olds. They are huge consumers of entertainment content, and their preferences and habits of accepting content are still different from those of the post-70s and post-80s generation.
"Marketing is also a technical job. In the current period of user and audience changes and iterations, the latest marketing channels still have to do some analysis and research. Because the current media environment, including the audience's behavior habits, including consumption habits, are changing. " Yue Yunfei said.