More than 40 platforms have fought "Film and Television crowdfunding" and raised more than 1 billion yuan of funds.

there are only 13 platforms with film and television crowdfunding greater than 100%, and the financing rates of the remaining 24 platforms are all less than 100%. There are a total of 869 projects from 37 platforms collected in the report, most of which are expected to raise less than 50,000 yuan, and 84.12% of the projects under 200000 yuan, which also reflects that the film and television crowdfunding is still in the primary stage of development, and the scale of crowdfunding is relatively small.

original title: stay away from film and television crowdfunding strangers!

since last year, film and television crowdfunding has continued to heat up. In particular, "the Great return of Journey to the West", which was crowdfunded by WeChat moments, received a good harvest at the box office, and "my poem", the first "my poem" that adopted crowdfunding from production to distribution, was "soft". Film and television crowdfunding has not only successfully reduced the financial pressure for the film side, become another new way of film marketing, but also become a "hot cake" in the eyes of investors, with a situation of "suddenly like a spring breeze blowing overnight".

according to one Financial Statistics, by the end of the first quarter of 2016, there were at least 46 film and television crowdfunding platforms (including integrated platforms) in China, with the main investment directions being micro-films and cinema-line films. However, although film and television crowdfunding is hot, successful cases in the industry are still rare. CEO Wang Zhengran also told reporters that film and television crowdfunding, especially film crowdfunding, is an industry with extremely high barriers, requiring investors not only to understand the financial industry, but also to be familiar with the production, production, distribution and other chains of films.

< strong > more than 40 platforms compete "Film and Television crowdfunding" < / strong >

invest tens of thousands of yuan to become a movie producer. It's a beautiful thing to think about. Film and television crowdfunding can be described as "killing more than one stone". On the one hand, it can not only raise funds for the project, but also become a new attempt of marketing promotion, while investors can also get a return in kind or capital, and the positive investment and financing of both sides, so that film and television crowdfunding has a soil for growth.

data from third parties also confirm the popularity of film and television crowdfunding. By the end of the first quarter of 2016, there were at least 46 film and television crowdfunding platforms (including integrated platforms) in China, according to one Financial data. As of May 31, 2016, there were about 1400 film and television crowdfunding projects online. Of the 150 crowdfunding, about 89 percent are crowdfunding projects for script solicitation, actor recruitment, and equipment raising. Product-oriented film and television crowdfunding has successfully raised about 34 million yuan, revenue-based film and television crowdfunding about 360 million yuan, and pan-crowdfunding conservatively estimated at more than 1 billion yuan.

although statistically speaking, the spring of the film and television crowdfunding industry has come, but in fact, there are surging winds and clouds in the industry, and there are few successful projects. Even the Great Holy return of Journey to the West is an individual case. "its success is difficult to replicate. The success of crowdfunding has a lot to do with the industry influence of its producers, and its ability and character are greatly trusted by friends. This is also the most key factor for the film's crowdfunding success," said people involved in crowdfunding.

however, most film and television crowdfunding is not strong in raising funds. According to the recent Research report on the Development of crowdfunding in China's Film and Television crowdfunding Industry (hereinafter referred to as the report), there are only 13 platforms with funding greater than 100%, while the financing rates of the remaining 24 platforms are all less than 100%. There are a total of 869 projects from 37 platforms collected in the report, most of which are expected to raise less than 50,000 yuan, and 84.12% of the projects under 200000 yuan, which also reflects that the film and television crowdfunding is still in the primary stage of development, and the scale of crowdfunding is relatively small.

Yang Yi, CEO of Zhijinhui, told reporters that as a new industry, at the initial stage of the development of film and television crowdfunding, the number of platforms will have a rapid growth. However, she also said that as competition intensified, the "Black Swan incident" in the industry and the deepening of financial regulatory policies were likely to accelerate the reshuffle process.

< strong > the threshold for real film and television crowdfunding is extremely high < / strong >

for both investors and platforms, film and television crowdfunding is not a field with zero threshold. In fact, the film and television industry is a capital-intensive industry with huge production costs. for the film and television financiers of larger productions, crowdfunding is not a very large amount of funding. they pay more attention to the topics brought about by the people who invest in this part of the product in the early stage of the film release, as well as the prediction of more room for development of the film box office through big data.

"due to the lack of capital operation means of the film and television cultural industry, a large number of small and medium-sized projects cannot be financed through traditional financing channels, and the Internet has brought hope for these projects." Wang Zhengran said. However, generally speaking, there are multiple producers of films, and most of the ones who can choose crowdfunding are smaller private companies. "large companies, such as China Film, will not choose this way."

as a matter of fact, very few domestic movies can be praised and become popular. Ma Xinying, a famous film producer, told reporters that there were 600-700 films in China last year, but only more than 200 films actually went to theaters, and only 47 films grossed more than 100 million yuan at the box office. "although the box office of Chinese films is increasing by 30%, but the bubble is also very big."

"different from traditional industries, the barriers to entry in the film industry are very high, and core resources such as directors, editors, producers, actors and so on are resources that are extremely difficult to copy. Cao Yi, partner of China Ke Le Chuang (Le Chuang Capital) and executive director of Media. In addition, Cao Yi believes that for film and television crowdfunding to be successful, it is necessary to ensure that there are no uncertain factors in a series of chains, such as screenplay, shooting, production, publicity and distribution, cinema scheduling, and so on.

"there are so many uncertain factors that the funding chain may break while shooting a movie, and major shareholders suddenly withdraw their capital." Wang Zhengran also said that at present, the whole industry is still in the exploratory stage and has not yet formed a scale. "in the United States, there is' complete film insurance', and people who know both finance and film are required to guarantee the project. In this way, there are both insurance cover and professional guarantee, so many investment institutions and investors are willing to invest. This is also a manifestation of industrialization."

Edit: nancy