"Beijing Press, publication, Radio and Television Development report": costume dramas cool down and welcome a bumper harvest

according to the Beijing Press and publication Radio and Television Development report (2016Mui 2017), China has had a bumper harvest of realistic TV dramas, while costume IP dramas adapted from online literature have cooled significantly.

original title: "Beijing Press and publication Radio and Television Development report" said: costume dramas welcome a bumper harvest with cooling realistic themes

A few days ago, the Beijing Press and publication Research Center, China Press and Publishing Media Group Co., Ltd., and Social Science Literature Publishing House jointly released the "Beijing Press, publication, Radio and Television Development report (2016, 2017)" in Beijing. Chinese TV dramas with realistic themes have had a bumper harvest, while costume IP dramas adapted from online literature have cooled down significantly, the report said.

according to statistics, a total of 334 14932 episodes of TV dramas have been produced and licensed by various TV drama producers across the country in 2016, and the circulation continues to decline. Experts believe that this is related to the implementation of supply-side reform and "quality reduction" in the TV drama field, and is also the result of the further improvement of the quality threshold of TV drama production and the demand of the audience.

the report says that TV series, as the first of "pulling the troika", still occupy the first place in broadcast time and market share of all kinds of TV programs in the past year, accounting for 26.84% of TV programs. Viewing time accounts for 28.88% of the total viewing time, which is absolutely dominant.

2016 coincides with major commemorative activities to commemorate the 95th anniversary of the founding of the Party and the 80th anniversary of the victory of the Red Army's long March. A number of theme TV dramas such as "Haitang still", "Marshal Peng Dehuai", "38th Line" and "declassification" have landed on the screen one after another. At the same time, realistic dramas have ushered in a bumper harvest year, and modern dramas that reflect contemporary urban life, such as "Ode to Joy", "small parting", "good sir" and "Chinese-style relationship", have become hot topics in society.

the report points out that the popular costume dramas on the screen have cooled down a few years ago, and the series with the highest annual ratings has changed from costume dramas to modern dramas, and there is a shortage of excellent ancient costume works.

"IP TV series adapted according to network literature is an important force in costume dramas. Film and television production companies and broadcasting platforms compete to purchase popular IP copyrights and remake TV dramas." Zeng Xiangmin, a professor at Communication University Of China TV School, said that recently, a number of costume IP dramas have been broadcast one after another, but the market effect and word of mouth mostly fell short of expectations, and the combination of popular online articles, IP, good-looking actors and first-line satellite TV platforms also failed to break the cold situation of IP, and the IP fever that lasted for several years in the TV industry obviously cooled down.

the report shows that high-quality TV series resources are further concentrated to strong platforms, the gap between front-line satellite TV platforms is narrowing, and the overall Matthew effect of the satellite TV camp is intensified. As it is difficult for second-and third-line satellite TV to compete for popular drama resources, the gap between second-and third-line satellite TV and first-line satellite TV is gradually increasing.

Edit: mary