Wang Shaobai: When making movies, you must have faith and quality Internet companies need to learn from the essence

On August 18, the iQiyi Online Film Salon was officially launched. In the first issue, Wang Shaobai, a well-known teacher in the Directing Department of the Beijing Film Academy, was invited to give a lecture, and discussed with hundreds of Internet University practitioners on topics such as "Internet University market positioning and improvement of creative standards" that are most concerned about by the Internet University industry.

On August 18, the iQiyi Online Film Salon was officially launched. This is another large-scale offline exchange activity for the Internet industry launched by Iqiyi after Iqiyi's "Internet Film Summit Forum" in May this year. In the first phase, Wang Shaobai, a well-known teacher in the Directing Department of the Beijing Film Academy, was invited to give a lecture, and hundreds of Internet practitioners discussed topics such as "Internet market positioning and improvement of creative standards" that the Internet industry is most concerned about, including work processes, movie scripts, spatial deconstruction, lens positioning, casting, lines, and styling. Even how to establish style and other core concepts and skills that need to be mastered in business operations. The first session of the salon lasted for 4 hours, during which time it received many applause and positive interactions from hundreds of major Internet film makers.

Since the concept of "Internet Big Movie" was proposed in 2014, iQiyi and its partners have been jointly promoting the upgrading of industrial models through cooperation standard upgrades and marketing model innovation. At present, iQiyi has reached close cooperation with nearly 700 partners and has launched more than 2000 major online movies. How to seize users 'attention in the fierce market competition is a topic that all major Internet studios have to face and tackle. Iqiyi Internet Salon came into being. The iQiyi Online Salon will provide continuous communication opportunities for online practitioners and industry observers. It is expected to hold eight events every year, inviting professional college teachers, screenwriters, directors, producers, film marketers and other industry celebrities to discuss the industry. Exchange hot topics and core creative links.

Online Dazhong launched in 2016, many films such as "Mountain Cannon Into the City 2","White Mist Mystery","Day and Night Men" and "My Best Goddess" have achieved double harvests of word-of-mouth traffic with their excellent production standards and innovative marketing. In the future, iQiyi will also go deep into all aspects of the Internet industry chain and invite film parties, individual teams and creators with successful experiences to participate in the salon for sharing and exchanges.

The following is a summary of the opinions of iQiyi's first Internet Film Salon on "Opening up the Creative Vision of Online Movies":

Internet Big Movies means that movies must follow the basic rules of film creation.

How can Internet Big Movies position it? -- Internet movies are movies. What needs to be clear is that Internet movies are first and foremost movies, but they only chose the Internet as the screening platform. Nowadays, some people think that movies are stories, stars, or box office. However, in Teacher Wang Shaobai's view, movies are just "leaving an impression." This is especially true for NetUniversity. It needs to follow the most basic creative rules of movies and establish its own workflow. Work methods and professional perspectives, and strive to impress the audience. The core narrative logic of the movie will not change. Compared with cinema movies, the advantage of big online movies lies in the platform. Based on the network platform, NetUniversity can quickly and promptly catch hot spots and guiding events. This feature can allow NetUniversity to lead and create trends within a certain period of time.

Winning stories is the key actor's advantage in promoting new talents

. Regarding the creation of big online movies, low cost is often talked about."Low cost" does not mean a low production level. Wonderful movies should win in narrative. The key to success should be to grasp the most contemporary elements. At the same time, looking at it now, big online movies are making rapid progress in terms of scale and well-produced. But how to write a good story and how to make the script capture the common characteristics of the group is the key to NetU's advancement to a higher level.

There are currently more than 200 types of movies, each with its own different characteristics. Genre films may sound a bit popular, but in fact they are the largest category of films. As long as a film has certain creative rules and techniques and presents certain effects, it can be classified as a genre film. In the lecture, Teacher Wang Shaobai used typical road films such as "Lost in Thailand" and "Expected Date of Delivery" as examples to tell that seemingly baneful road films often contain a deeper mental growth process, and these storytelling skills are precisely what China Internet University creators can learn in depth.

In addition, Teacher Wang Shaobai shared his views on the choice of actors. The advantage of big online movies lies in the promotion of new ones. In a sound film and television industry, actors should emerge in an endless stream. Actors should be selected on the basis of a full understanding of the script, and popularity should not be the only criterion. The ability of the actor to fit with the character and the degree of character presentation is more important. With appropriate audio-visual language and the icing on the cake of the actors, a good film should be successfully produced.

The backbone of a new generation of directors will appear in the Internet industry.

Who are the target audiences of big Internet movies? Because of the characteristics of online platforms, big online movies can be filmed specifically for specific groups of people. For example, e-sports and game themes. The premise of theme and audience segmentation is worthy of affirmation, but it should be clear that the audience positioning should be broader. For example, Hollywood Pixar anime is characterized by family fun and is suitable for all ages. The reason why China films define the fifth and sixth generations of directors is because they have similar social backgrounds. Due to the diversity of society, the new generation has not yet had a clear label. If this generation can become a generation, perhaps its representatives will emerge from the Internet industry. Despite the diversity of society, this group of audiences still has a main body, namely the "middle class group". The production of films should conform to its "aesthetic" characteristics. This group of people is the most dynamic, more inclusive, and has a wide range of aesthetics. For the development of NetU, it is very important to conform to the aesthetics of this rapidly developing group.

To make movies, you must have faith in high-quality Internet University needs to learn from the essence.

Teacher Wang Shaobai believes that for film creation, movies are not original art and need to be created on a certain basis. The important thing is to learn from the essence. To make a good movie, you must watch more, practice more, and learn more. This kind of "learning" should be in-depth. Only on the basis of the basic story archetypes and wrap up typed creations can you make good works. The most important core of a good work, whether it is a feature film, a short film or a documentary, is philosophical cognition at the social level.

What needs to be clear is that learning from others is not the same as "copycat". Internet creation should reject Internet creation and exaggeration. Works that use IP may be part of the Internet University, but the problem is not the Internet University industry at all, but a type of creative mentality. A high-quality movie requires the early carving of the script and precise control of line composition, light and dark light, and color matching during the process. As a front-line practitioner, we must have the awareness of making high-quality products, calm down, have a pious attitude, and have a long-term vision. Killing the goose to lay the golden egg is unfavorable for any industry. To this end, a movie can only be successful if it conforms to the group characteristics of the era and captures the audience, coupled with the precise production control mentioned above.

Editor: vian